FIRST HEARTLAND CONSULTANTS, INC.

Filed: 11/10/2025ACC: 0001214659-25-016153

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 523 equity positions with a total reported market value of $1.24B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

523

Positions

$1.24B

Total AUM (reported)

21.40M

Total Shares

Allocation by class

COM$121.77M9.8%

APTUS COLLARED$45.49M3.7%

PORTFOLIO LR ETF$45.35M3.7%

UNIT SER 1$42.35M3.4%

UNIT SER 1 S&P$35.00M2.8%

ETF$32.50M2.6%

APTUS DEFINED$26.02M2.1%

Portfolio Concentration

Top 3$133.19M10.7%

4–10$185.85M15.0%

11–25$230.76M18.6%

Rest$689.80M55.6%

Top 3 weight

10.7%

Top 10 weight

25.7%

Voting Authority Distribution

Total shares with voting rights: 21.40M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

21.40M

% of voting shares100.0%

Investment Discretion (by position count)

Sole523

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings523

Rows:

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares1.05M

TypeSH

Market value$45.49M

3.67%

Sole

0.00

Shared

0.00

None

1.05M

SPDR SERIES TRUST

SOLE

PORTFOLIO LR ETF

Shares578.92K

TypeSH

Market value$45.35M

3.66%

Sole

0.00

Shared

0.00

None

578.92K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares70.55K

TypeSH

Market value$42.35M

3.42%

Sole

0.00

Shared

0.00

None

70.55K

SPDR S&P 500 ETF TR

SOLE

UNIT SER 1 S&P

Shares52.54K

TypeSH

Market value$35.00M

2.82%

Sole

0.00

Shared

0.00

None

52.54K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares902.42K

TypeSH

Market value$26.02M

2.10%

Sole

0.00

Shared

0.00

None

902.42K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares382.46K

TypeSH

Market value$25.72M

2.08%

Sole

0.00

Shared

0.00

None

382.46K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares319.79K

TypeSH

Market value$25.23M

2.04%

Sole

0.00

Shared

0.00

None

319.79K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares647.61K

TypeSH

Market value$24.76M

2.00%

Sole

0.00

Shared

0.00

None

647.61K

ISHARES

SOLE

S&P 500 GRWT ETF

Shares203.62K

TypeSH

Market value$24.58M

1.98%

Sole

0.00

Shared

0.00

None

203.62K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares573.29K

TypeSH

Market value$24.53M

1.98%

Sole

0.00

Shared

0.00

None

573.29K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares217.23K

TypeSH

Market value$22.70M

1.83%

Sole

0.00

Shared

0.00

None

217.23K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares362.71K

TypeSH

Market value$20.07M

1.62%

Sole

0.00

Shared

0.00

None

362.71K

PIMCO ETF TR

SOLE

MULTISECTOR BD

Shares742.65K

TypeSH

Market value$19.93M

1.61%

Sole

0.00

Shared

0.00

None

742.65K

FIRST TR EXCHNG TRADED FD VI

SOLE

TCW UNCONSTRAI

Shares689.42K

TypeSH

Market value$17.37M

1.40%

Sole

0.00

Shared

0.00

None

689.42K

PIMCO ETF TR

SOLE

ENHAN SHRT MA AC

Shares157.06K

TypeSH

Market value$15.81M

1.28%

Sole

0.00

Shared

0.00

None

157.06K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares32.32K

TypeSH

Market value$15.50M

1.25%

Sole

0.00

Shared

0.00

None

32.32K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares24.20K

TypeSH

Market value$14.82M

1.20%

Sole

0.00

Shared

0.00

None

24.20K

APPLE INC

SOLE

COM

Shares56.69K

TypeSH

Market value$14.44M

1.16%

Sole

0.00

Shared

0.00

None

56.69K

NVIDIA CORP

SOLE

COM

Shares75.55K

TypeSH

Market value$14.10M

1.14%

Sole

0.00

Shared

0.00

None

75.55K

CAPITAL GROUP DIVIDEND VALUE

SOLE

ETF

Shares319.08K

TypeSH

Market value$13.41M

1.08%

Sole

0.00

Shared

0.00

None

319.08K

FIRST TR EXCHANGE TRADED FD

SOLE

NASDQ CLN EDGE

Shares88.73K

TypeSH

Market value$13.41M

1.08%

Sole

0.00

Shared

0.00

None

88.73K

FIRST TR EXCHANGE TRAD FD VI

SOLE

FT VEST NASDAQ 1

Shares560.27K

TypeSH

Market value$13.06M

1.05%

Sole

0.00

Shared

0.00

None

560.27K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares66.84K

TypeSH

Market value$12.46M

1.01%

Sole

0.00

Shared

0.00

None

66.84K

FIRST TR EXCHANGE-TRADED FD

SOLE

CORE INVESTMENT

Shares560.97K

TypeSH

Market value$11.95M

0.96%

Sole

0.00

Shared

0.00

None

560.97K

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares253.70K

TypeSH

Market value$11.73M

0.95%

Sole

0.00

Shared

0.00

None

253.70K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ETF SER SOLUTIONSSOLE	APTUS COLLARED	1.05M	SH	$45.49M 3.67%	1.05M
SPDR SERIES TRUSTSOLE	PORTFOLIO LR ETF	578.92K	SH	$45.35M 3.66%	578.92K
INVESCO QQQ TRSOLE	UNIT SER 1	70.55K	SH	$42.35M 3.42%	70.55K
SPDR S&P 500 ETF TRSOLE	UNIT SER 1 S&P	52.54K	SH	$35.00M 2.82%	52.54K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	902.42K	SH	$26.02M 2.10%	902.42K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	382.46K	SH	$25.72M 2.08%	382.46K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	319.79K	SH	$25.23M 2.04%	319.79K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	647.61K	SH	$24.76M 2.00%	647.61K
ISHARESSOLE	S&P 500 GRWT ETF	203.62K	SH	$24.58M 1.98%	203.62K
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	573.29K	SH	$24.53M 1.98%	573.29K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	217.23K	SH	$22.70M 1.83%	217.23K
SPDR SER TRSOLE	PRTFLO S&P500 VL	362.71K	SH	$20.07M 1.62%	362.71K
PIMCO ETF TRSOLE	MULTISECTOR BD	742.65K	SH	$19.93M 1.61%	742.65K
FIRST TR EXCHNG TRADED FD VISOLE	TCW UNCONSTRAI	689.42K	SH	$17.37M 1.40%	689.42K
PIMCO ETF TRSOLE	ENHAN SHRT MA AC	157.06K	SH	$15.81M 1.28%	157.06K
VANGUARD INDEX FDSSOLE	GROWTH ETF	32.32K	SH	$15.50M 1.25%	32.32K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	24.20K	SH	$14.82M 1.20%	24.20K
APPLE INCSOLE	COM	56.69K	SH	$14.44M 1.16%	56.69K
NVIDIA CORPSOLE	COM	75.55K	SH	$14.10M 1.14%	75.55K
CAPITAL GROUP DIVIDEND VALUESOLE	ETF	319.08K	SH	$13.41M 1.08%	319.08K
FIRST TR EXCHANGE TRADED FDSOLE	NASDQ CLN EDGE	88.73K	SH	$13.41M 1.08%	88.73K
FIRST TR EXCHANGE TRAD FD VISOLE	FT VEST NASDAQ 1	560.27K	SH	$13.06M 1.05%	560.27K
VANGUARD INDEX FDSSOLE	VALUE ETF	66.84K	SH	$12.46M 1.01%	66.84K
FIRST TR EXCHANGE-TRADED FDSOLE	CORE INVESTMENT	560.97K	SH	$11.95M 0.96%	560.97K
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	253.70K	SH	$11.73M 0.95%	253.70K

Page 1 of 21

…