FIRST HEARTLAND CONSULTANTS, INC.

Filed: 8/15/2025ACC: 0001214659-25-012366

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 503 equity positions with a total reported market value of $1.12B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

503

Positions

$1.12B

Total AUM (reported)

20.18M

Total Shares

Allocation by class

COM$112.30M10.0%

APTUS COLLARED$41.64M3.7%

PORTFOLIO LR ETF$41.47M3.7%

ETF$34.28M3.0%

UNIT SER 1$31.09M2.8%

S&P 500 GRWT ETF$28.42M2.5%

TCW UNCONSTRAI$25.91M2.3%

Portfolio Concentration

Top 3$114.20M10.2%

4–10$172.53M15.3%

11–25$217.54M19.3%

Rest$620.04M55.1%

Top 3 weight

10.2%

Top 10 weight

25.5%

Voting Authority Distribution

Total shares with voting rights: 20.18M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

20.18M

% of voting shares100.0%

Investment Discretion (by position count)

Sole503

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings503

Rows:

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares1.01M

TypeSH

Market value$41.64M

3.70%

Sole

0.00

Shared

0.00

None

1.01M

SPDR SERIES TRUST

SOLE

PORTFOLIO LR ETF

Shares570.50K

TypeSH

Market value$41.47M

3.69%

Sole

0.00

Shared

0.00

None

570.50K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares56.35K

TypeSH

Market value$31.09M

2.76%

Sole

0.00

Shared

0.00

None

56.35K

ISHARES

SOLE

S&P 500 GRWT ETF

Shares258.10K

TypeSH

Market value$28.42M

2.53%

Sole

0.00

Shared

0.00

None

258.10K

FIRST TR EXCHNG TRADED FD VI

SOLE

TCW UNCONSTRAI

Shares1.04M

TypeSH

Market value$25.91M

2.30%

Sole

0.00

Shared

0.00

None

1.04M

SPDR S&P 500 ETF TR

SOLE

UNIT SER 1 S&P

Shares41.58K

TypeSH

Market value$25.69M

2.29%

Sole

0.00

Shared

0.00

None

41.58K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares867.48K

TypeSH

Market value$24.93M

2.22%

Sole

0.00

Shared

0.00

None

867.48K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares364.47K

TypeSH

Market value$22.87M

2.03%

Sole

0.00

Shared

0.00

None

364.47K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares622.51K

TypeSH

Market value$22.48M

2.00%

Sole

0.00

Shared

0.00

None

622.51K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares549.13K

TypeSH

Market value$22.23M

1.98%

Sole

0.00

Shared

0.00

None

549.13K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares278.23K

TypeSH

Market value$21.73M

1.93%

Sole

0.00

Shared

0.00

None

278.23K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares212.14K

TypeSH

Market value$20.22M

1.80%

Sole

0.00

Shared

0.00

None

212.14K

PIMCO ETF TR

SOLE

MULTISECTOR BD

Shares714.93K

TypeSH

Market value$18.97M

1.69%

Sole

0.00

Shared

0.00

None

714.93K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares350.38K

TypeSH

Market value$18.34M

1.63%

Sole

0.00

Shared

0.00

None

350.38K

PIMCO ETF TR

SOLE

ENHAN SHRT MA AC

Shares155.42K

TypeSH

Market value$15.62M

1.39%

Sole

0.00

Shared

0.00

None

155.42K

EA SERIES TRUST

SOLE

FREEDOOM 100 EM

Shares362.18K

TypeSH

Market value$14.63M

1.30%

Sole

0.00

Shared

0.00

None

362.18K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares31.69K

TypeSH

Market value$13.89M

1.24%

Sole

0.00

Shared

0.00

None

31.69K

NVIDIA CORP

SOLE

COM

Shares81.60K

TypeSH

Market value$12.89M

1.15%

Sole

0.00

Shared

0.00

None

81.60K

VANGUARD INDEX FDS

SOLE

S&P 500 ETF SHS

Shares21.86K

TypeSH

Market value$12.41M

1.10%

Sole

0.00

Shared

0.00

None

21.86K

FIRST TR EXCHANGE TRAD FD VI

SOLE

FT VEST NASDAQ 1

Shares526.57K

TypeSH

Market value$11.99M

1.07%

Sole

0.00

Shared

0.00

None

526.57K

CAPITAL GROUP DIVIDEND VALUE

SOLE

ETF

Shares299.30K

TypeSH

Market value$11.82M

1.05%

Sole

0.00

Shared

0.00

None

299.30K

APPLE INC

SOLE

COM

Shares57.49K

TypeSH

Market value$11.79M

1.05%

Sole

0.00

Shared

0.00

None

57.49K

AMAZON COM INC

SOLE

COM

Shares51.23K

TypeSH

Market value$11.24M

1.00%

Sole

0.00

Shared

0.00

None

51.23K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares63.40K

TypeSH

Market value$11.21M

1.00%

Sole

0.00

Shared

0.00

None

63.40K

FIRST TR EXCHANGE TRADED FD

SOLE

NASDQ CLN EDGE

Shares77.44K

TypeSH

Market value$10.77M

0.96%

Sole

0.00

Shared

0.00

None

77.44K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ETF SER SOLUTIONSSOLE	APTUS COLLARED	1.01M	SH	$41.64M 3.70%	1.01M
SPDR SERIES TRUSTSOLE	PORTFOLIO LR ETF	570.50K	SH	$41.47M 3.69%	570.50K
INVESCO QQQ TRSOLE	UNIT SER 1	56.35K	SH	$31.09M 2.76%	56.35K
ISHARESSOLE	S&P 500 GRWT ETF	258.10K	SH	$28.42M 2.53%	258.10K
FIRST TR EXCHNG TRADED FD VISOLE	TCW UNCONSTRAI	1.04M	SH	$25.91M 2.30%	1.04M
SPDR S&P 500 ETF TRSOLE	UNIT SER 1 S&P	41.58K	SH	$25.69M 2.29%	41.58K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	867.48K	SH	$24.93M 2.22%	867.48K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	364.47K	SH	$22.87M 2.03%	364.47K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	622.51K	SH	$22.48M 2.00%	622.51K
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	549.13K	SH	$22.23M 1.98%	549.13K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	278.23K	SH	$21.73M 1.93%	278.23K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	212.14K	SH	$20.22M 1.80%	212.14K
PIMCO ETF TRSOLE	MULTISECTOR BD	714.93K	SH	$18.97M 1.69%	714.93K
SPDR SER TRSOLE	PRTFLO S&P500 VL	350.38K	SH	$18.34M 1.63%	350.38K
PIMCO ETF TRSOLE	ENHAN SHRT MA AC	155.42K	SH	$15.62M 1.39%	155.42K
EA SERIES TRUSTSOLE	FREEDOOM 100 EM	362.18K	SH	$14.63M 1.30%	362.18K
VANGUARD INDEX FDSSOLE	GROWTH ETF	31.69K	SH	$13.89M 1.24%	31.69K
NVIDIA CORPSOLE	COM	81.60K	SH	$12.89M 1.15%	81.60K
VANGUARD INDEX FDSSOLE	S&P 500 ETF SHS	21.86K	SH	$12.41M 1.10%	21.86K
FIRST TR EXCHANGE TRAD FD VISOLE	FT VEST NASDAQ 1	526.57K	SH	$11.99M 1.07%	526.57K
CAPITAL GROUP DIVIDEND VALUESOLE	ETF	299.30K	SH	$11.82M 1.05%	299.30K
APPLE INCSOLE	COM	57.49K	SH	$11.79M 1.05%	57.49K
AMAZON COM INCSOLE	COM	51.23K	SH	$11.24M 1.00%	51.23K
VANGUARD INDEX FDSSOLE	VALUE ETF	63.40K	SH	$11.21M 1.00%	63.40K
FIRST TR EXCHANGE TRADED FDSOLE	NASDQ CLN EDGE	77.44K	SH	$10.77M 0.96%	77.44K

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