FIRST HEARTLAND CONSULTANTS, INC.

Filed: 2/18/2025ACC: 0001214659-25-002909

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 448 equity positions with a total reported market value of $975.00M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

448

Positions

$975.00M

Total AUM (reported)

16.51M

Total Shares

Allocation by class

COM$110.45M11.3%

PORTFOLIO LR ETF$33.86M3.5%

APTUS COLLARED$33.11M3.4%

UNIT SER 1$32.39M3.3%

UNIT SER 1 S&P$31.03M3.2%

SHORT TRM BOND$23.06M2.4%

RISNG DIVD ACHIV$22.76M2.3%

Portfolio Concentration

Top 3$99.35M10.2%

4–10$156.61M16.1%

11–25$197.02M20.2%

Rest$522.02M53.5%

Top 3 weight

10.2%

Top 10 weight

26.3%

Voting Authority Distribution

Total shares with voting rights: 16.51M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

16.51M

% of voting shares100.0%

Investment Discretion (by position count)

Sole448

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings448

Rows:

SPDR SERIES TRUST

SOLE

PORTFOLIO LR ETF

Shares491.15K

TypeSH

Market value$33.86M

3.47%

Sole

0.00

Shared

0.00

None

491.15K

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares822.77K

TypeSH

Market value$33.11M

3.40%

Sole

0.00

Shared

0.00

None

822.77K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares63.35K

TypeSH

Market value$32.39M

3.32%

Sole

0.00

Shared

0.00

None

63.35K

SPDR S&P 500 ETF TR

SOLE

UNIT SER 1 S&P

Shares52.94K

TypeSH

Market value$31.03M

3.18%

Sole

0.00

Shared

0.00

None

52.94K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares298.48K

TypeSH

Market value$23.06M

2.37%

Sole

0.00

Shared

0.00

None

298.48K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares384.89K

TypeSH

Market value$22.76M

2.33%

Sole

0.00

Shared

0.00

None

384.89K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares763.26K

TypeSH

Market value$20.94M

2.15%

Sole

0.00

Shared

0.00

None

763.26K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares553.61K

TypeSH

Market value$20.48M

2.10%

Sole

0.00

Shared

0.00

None

553.61K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares220.87K

TypeSH

Market value$19.41M

1.99%

Sole

0.00

Shared

0.00

None

220.87K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares554.58K

TypeSH

Market value$18.93M

1.94%

Sole

0.00

Shared

0.00

None

554.58K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares329.92K

TypeSH

Market value$16.87M

1.73%

Sole

0.00

Shared

0.00

None

329.92K

ISHARES

SOLE

S&P 500 GRWT ETF

Shares164.43K

TypeSH

Market value$16.69M

1.71%

Sole

0.00

Shared

0.00

None

164.43K

APPLE INC

SOLE

COM

Shares66.27K

TypeSH

Market value$16.59M

1.70%

Sole

0.00

Shared

0.00

None

66.27K

FRANKLIN TEMPLETON ETF TR

SOLE

US TREASURY BOND

Shares764.41K

TypeSH

Market value$15.38M

1.58%

Sole

0.00

Shared

0.00

None

764.41K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares36.37K

TypeSH

Market value$14.93M

1.53%

Sole

0.00

Shared

0.00

None

36.37K

FIRST TR EXCHNG TRADED FD VI

SOLE

TCW UNCONSTRAI

Shares602.11K

TypeSH

Market value$14.84M

1.52%

Sole

0.00

Shared

0.00

None

602.11K

SPDR DOW JONES INDL AVRG ETF

SOLE

UT SER 1

Shares33.72K

TypeSH

Market value$14.35M

1.47%

Sole

0.00

Shared

0.00

None

33.72K

ISHARES TR

SOLE

MSCI EMRG CHN

Shares226.86K

TypeSH

Market value$12.58M

1.29%

Sole

0.00

Shared

0.00

None

226.86K

AMAZON COM INC

SOLE

COM

Shares55.02K

TypeSH

Market value$12.07M

1.24%

Sole

0.00

Shared

0.00

None

55.02K

NVIDIA CORP

SOLE

COM

Shares87.37K

TypeSH

Market value$11.73M

1.20%

Sole

0.00

Shared

0.00

None

87.37K

FIRST TR EXCHANGE TRADED FD

SOLE

MID CAP RISING DIV

Shares304.14K

TypeSH

Market value$10.90M

1.12%

Sole

0.00

Shared

0.00

None

304.14K

FIRST TR EXCHANGE TRAD FD VI

SOLE

FT VEST NASDAQ 1

Shares461.47K

TypeSH

Market value$10.21M

1.05%

Sole

0.00

Shared

0.00

None

461.47K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares60.03K

TypeSH

Market value$10.16M

1.04%

Sole

0.00

Shared

0.00

None

60.03K

VANGUARD INDEX FDS

SOLE

EXTEND MKT ETF

Shares53.16K

TypeSH

Market value$10.10M

1.04%

Sole

0.00

Shared

0.00

None

53.16K

VANGUARD SPECIALIZED PORTFOL

SOLE

DIV APP ETF

Shares49K

TypeSH

Market value$9.60M

0.98%

Sole

0.00

Shared

0.00

None

49K

Issuer	Class	Shares	Type	Value / Portfolio %	None
SPDR SERIES TRUSTSOLE	PORTFOLIO LR ETF	491.15K	SH	$33.86M 3.47%	491.15K
ETF SER SOLUTIONSSOLE	APTUS COLLARED	822.77K	SH	$33.11M 3.40%	822.77K
INVESCO QQQ TRSOLE	UNIT SER 1	63.35K	SH	$32.39M 3.32%	63.35K
SPDR S&P 500 ETF TRSOLE	UNIT SER 1 S&P	52.94K	SH	$31.03M 3.18%	52.94K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	298.48K	SH	$23.06M 2.37%	298.48K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	384.89K	SH	$22.76M 2.33%	384.89K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	763.26K	SH	$20.94M 2.15%	763.26K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	553.61K	SH	$20.48M 2.10%	553.61K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	220.87K	SH	$19.41M 1.99%	220.87K
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	554.58K	SH	$18.93M 1.94%	554.58K
SPDR SER TRSOLE	PRTFLO S&P500 VL	329.92K	SH	$16.87M 1.73%	329.92K
ISHARESSOLE	S&P 500 GRWT ETF	164.43K	SH	$16.69M 1.71%	164.43K
APPLE INCSOLE	COM	66.27K	SH	$16.59M 1.70%	66.27K
FRANKLIN TEMPLETON ETF TRSOLE	US TREASURY BOND	764.41K	SH	$15.38M 1.58%	764.41K
VANGUARD INDEX FDSSOLE	GROWTH ETF	36.37K	SH	$14.93M 1.53%	36.37K
FIRST TR EXCHNG TRADED FD VISOLE	TCW UNCONSTRAI	602.11K	SH	$14.84M 1.52%	602.11K
SPDR DOW JONES INDL AVRG ETFSOLE	UT SER 1	33.72K	SH	$14.35M 1.47%	33.72K
ISHARES TRSOLE	MSCI EMRG CHN	226.86K	SH	$12.58M 1.29%	226.86K
AMAZON COM INCSOLE	COM	55.02K	SH	$12.07M 1.24%	55.02K
NVIDIA CORPSOLE	COM	87.37K	SH	$11.73M 1.20%	87.37K
FIRST TR EXCHANGE TRADED FDSOLE	MID CAP RISING DIV	304.14K	SH	$10.90M 1.12%	304.14K
FIRST TR EXCHANGE TRAD FD VISOLE	FT VEST NASDAQ 1	461.47K	SH	$10.21M 1.05%	461.47K
VANGUARD INDEX FDSSOLE	VALUE ETF	60.03K	SH	$10.16M 1.04%	60.03K
VANGUARD INDEX FDSSOLE	EXTEND MKT ETF	53.16K	SH	$10.10M 1.04%	53.16K
VANGUARD SPECIALIZED PORTFOLSOLE	DIV APP ETF	49K	SH	$9.60M 0.98%	49K

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