FIRST HEARTLAND CONSULTANTS, INC.

Filed: 11/5/2024ACC: 0001214659-24-018465

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 453 equity positions with a total reported market value of $930.0K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

453

Positions

$930.0K

Total AUM (reported)

13.99M

Total Shares

Allocation by class

COM$115.5K12.4%

APTUS COLLARED$34.0K3.7%

PORTFOLIO LR ETF$33.8K3.6%

UNIT SER 1$32.0K3.4%

UNIT SER 1 S&P$29.2K3.1%

SHORT TRM BOND$28.2K3.0%

S&P 500 GRWT ETF$26.9K2.9%

Portfolio Concentration

Top 3$99.8K10.7%

4–10$163.4K17.6%

11–25$199.5K21.4%

Rest$467.3K50.3%

Top 3 weight

10.7%

Top 10 weight

28.3%

Voting Authority Distribution

Total shares with voting rights: 13.99M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

13.99M

% of voting shares100.0%

Investment Discretion (by position count)

Sole453

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings453

Rows:

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares854.38K

TypeSH

Market value$34.0K

3.65%

Sole

0.00

Shared

0.00

None

854.38K

SPDR SERIES TRUST

SOLE

PORTFOLIO LR ETF

Shares500.66K

TypeSH

Market value$33.8K

3.63%

Sole

0.00

Shared

0.00

None

500.66K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares65.59K

TypeSH

Market value$32.0K

3.44%

Sole

0.00

Shared

0.00

None

65.59K

SPDR S&P 500 ETF TR

SOLE

UNIT SER 1 S&P

Shares50.87K

TypeSH

Market value$29.2K

3.14%

Sole

0.00

Shared

0.00

None

50.87K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares358K

TypeSH

Market value$28.2K

3.03%

Sole

0.00

Shared

0.00

None

358K

ISHARES

SOLE

S&P 500 GRWT ETF

Shares281.47K

TypeSH

Market value$26.9K

2.90%

Sole

0.00

Shared

0.00

None

281.47K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares339.48K

TypeSH

Market value$20.1K

2.16%

Sole

0.00

Shared

0.00

None

339.48K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares536.21K

TypeSH

Market value$20.1K

2.16%

Sole

0.00

Shared

0.00

None

536.21K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares52.26K

TypeSH

Market value$20.1K

2.16%

Sole

0.00

Shared

0.00

None

52.26K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares227.36K

TypeSH

Market value$18.9K

2.03%

Sole

0.00

Shared

0.00

None

227.36K

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares492.04K

TypeSH

Market value$18.5K

1.99%

Sole

0.00

Shared

0.00

None

492.04K

FIRST TR EXCHNG TRADED FD VI

SOLE

TCW OPPORTUNIS

Shares393.69K

TypeSH

Market value$17.8K

1.92%

Sole

0.00

Shared

0.00

None

393.69K

SPDR SER TR

SOLE

PRTFLO S&P500 VL

Shares307.56K

TypeSH

Market value$16.3K

1.75%

Sole

0.00

Shared

0.00

None

307.56K

APPLE INC

SOLE

COM

Shares69.54K

TypeSH

Market value$16.2K

1.74%

Sole

0.00

Shared

0.00

None

69.54K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares561.74K

TypeSH

Market value$15.9K

1.71%

Sole

0.00

Shared

0.00

None

561.74K

ISHARES

SOLE

RUSSELL 3000

Shares45.67K

TypeSH

Market value$14.9K

1.60%

Sole

0.00

Shared

0.00

None

45.67K

VANGUARD SPECIALIZED PORTFOL

SOLE

DIV APP ETF

Shares63.04K

TypeSH

Market value$12.5K

1.34%

Sole

0.00

Shared

0.00

None

63.04K

ISHARES TR

SOLE

MSCI EMRG CHN

Shares200.54K

TypeSH

Market value$12.3K

1.32%

Sole

0.00

Shared

0.00

None

200.54K

FIRST TR EXCHANGE TRADED FD

SOLE

MID CAP RISING DIV

Shares320.79K

TypeSH

Market value$11.7K

1.25%

Sole

0.00

Shared

0.00

None

320.79K

AMAZON COM INC

SOLE

COM

Shares62.02K

TypeSH

Market value$11.6K

1.24%

Sole

0.00

Shared

0.00

None

62.02K

NVIDIA CORP

SOLE

COM

Shares93.74K

TypeSH

Market value$11.4K

1.22%

Sole

0.00

Shared

0.00

None

93.74K

SPDR DOW JONES INDL AVRG ETF

SOLE

UT SER 1

Shares25.16K

TypeSH

Market value$10.6K

1.14%

Sole

0.00

Shared

0.00

None

25.16K

ETF SER SOLUTIONS

SOLE

Aptus Enhanced Yield ETF

Shares444.75K

TypeSH

Market value$10.3K

1.11%

Sole

0.00

Shared

0.00

None

444.75K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares57.27K

TypeSH

Market value$10.0K

1.07%

Sole

0.00

Shared

0.00

None

57.27K

ETF SER SOLUTIONS

SOLE

APTUS DRAWDOWN

Shares207.12K

TypeSH

Market value$9.6K

1.03%

Sole

0.00

Shared

0.00

None

207.12K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ETF SER SOLUTIONSSOLE	APTUS COLLARED	854.38K	SH	$34.0K 3.65%	854.38K
SPDR SERIES TRUSTSOLE	PORTFOLIO LR ETF	500.66K	SH	$33.8K 3.63%	500.66K
INVESCO QQQ TRSOLE	UNIT SER 1	65.59K	SH	$32.0K 3.44%	65.59K
SPDR S&P 500 ETF TRSOLE	UNIT SER 1 S&P	50.87K	SH	$29.2K 3.14%	50.87K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	358K	SH	$28.2K 3.03%	358K
ISHARESSOLE	S&P 500 GRWT ETF	281.47K	SH	$26.9K 2.90%	281.47K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	339.48K	SH	$20.1K 2.16%	339.48K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	536.21K	SH	$20.1K 2.16%	536.21K
VANGUARD INDEX FDSSOLE	GROWTH ETF	52.26K	SH	$20.1K 2.16%	52.26K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	227.36K	SH	$18.9K 2.03%	227.36K
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	492.04K	SH	$18.5K 1.99%	492.04K
FIRST TR EXCHNG TRADED FD VISOLE	TCW OPPORTUNIS	393.69K	SH	$17.8K 1.92%	393.69K
SPDR SER TRSOLE	PRTFLO S&P500 VL	307.56K	SH	$16.3K 1.75%	307.56K
APPLE INCSOLE	COM	69.54K	SH	$16.2K 1.74%	69.54K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	561.74K	SH	$15.9K 1.71%	561.74K
ISHARESSOLE	RUSSELL 3000	45.67K	SH	$14.9K 1.60%	45.67K
VANGUARD SPECIALIZED PORTFOLSOLE	DIV APP ETF	63.04K	SH	$12.5K 1.34%	63.04K
ISHARES TRSOLE	MSCI EMRG CHN	200.54K	SH	$12.3K 1.32%	200.54K
FIRST TR EXCHANGE TRADED FDSOLE	MID CAP RISING DIV	320.79K	SH	$11.7K 1.25%	320.79K
AMAZON COM INCSOLE	COM	62.02K	SH	$11.6K 1.24%	62.02K
NVIDIA CORPSOLE	COM	93.74K	SH	$11.4K 1.22%	93.74K
SPDR DOW JONES INDL AVRG ETFSOLE	UT SER 1	25.16K	SH	$10.6K 1.14%	25.16K
ETF SER SOLUTIONSSOLE	Aptus Enhanced Yield ETF	444.75K	SH	$10.3K 1.11%	444.75K
VANGUARD INDEX FDSSOLE	VALUE ETF	57.27K	SH	$10.0K 1.07%	57.27K
ETF SER SOLUTIONSSOLE	APTUS DRAWDOWN	207.12K	SH	$9.6K 1.03%	207.12K

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