Filed: 2/8/2024ACC: 0001214659-24-002153
📋 What this filing means
FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 356 equity positions with a total reported market value of $829.3K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
356
Positions
$829.3K
Total AUM (reported)
15.75M
Total Shares
Allocation by class
COM$100.1K12.1%
APTUS COLLARED$27.4K3.3%
UNIT SER 1$25.9K3.1%
HENDRSON AAA CL$25.8K3.1%
FLOATING RATE TREASURY ETF$23.8K2.9%
ETF$23.4K2.8%
UNIT SER 1 S&P$19.7K2.4%
Portfolio Concentration
Top 3$79.0K9.5%
4–10$129.9K15.7%
11–25$167.7K20.2%
Rest$452.6K54.6%
Top 3 weight
9.5%
Top 10 weight
25.2%
Voting Authority Distribution
Total shares with voting rights: 15.75M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
15.75M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole356
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings356
Rows:
ETF SER SOLUTIONS
SOLEShares825.11K
TypeSH
Market value$27.4K
3.30%
Sole
0.00
Shared
0.00
None
825.11K
INVESCO QQQ TR
SOLEShares63.19K
TypeSH
Market value$25.9K
3.12%
Sole
0.00
Shared
0.00
None
63.19K
JANUS DETROIT STR TR
SOLEShares512.93K
TypeSH
Market value$25.8K
3.11%
Sole
0.00
Shared
0.00
None
512.93K
WISDOMTREE TR
SOLEShares474.62K
TypeSH
Market value$23.8K
2.88%
Sole
0.00
Shared
0.00
None
474.62K
SPDR S&P 500 ETF TR
SOLEShares41.42K
TypeSH
Market value$19.7K
2.37%
Sole
0.00
Shared
0.00
None
41.42K
SPDR SERIES TRUST
SOLEShares351.38K
TypeSH
Market value$19.6K
2.37%
Sole
0.00
Shared
0.00
None
351.38K
ETF SER SOLUTIONS
SOLEShares750.76K
TypeSH
Market value$18.9K
2.28%
Sole
0.00
Shared
0.00
None
750.76K
AMERICAN CENTY ETF TR
SOLEShares267.64K
TypeSH
Market value$16.4K
1.97%
Sole
0.00
Shared
0.00
None
267.64K
ETF SER SOLUTIONS
SOLEShares485.74K
TypeSH
Market value$16.3K
1.97%
Sole
0.00
Shared
0.00
None
485.74K
APPLE INC
SOLEShares78.82K
TypeSH
Market value$15.2K
1.83%
Sole
0.00
Shared
0.00
None
78.82K
SPDR SERIES TRUST
SOLEShares229.65K
TypeSH
Market value$14.9K
1.80%
Sole
0.00
Shared
0.00
None
229.65K
ETF SER SOLUTIONS
SOLEShares593.13K
TypeSH
Market value$14.0K
1.69%
Sole
0.00
Shared
0.00
None
593.13K
VANGUARD BD INDEX FD INC
SOLEShares183.58K
TypeSH
Market value$13.5K
1.63%
Sole
0.00
Shared
0.00
None
183.58K
J P MORGAN EXCHANGE TRADED F
SOLEShares245.48K
TypeSH
Market value$12.9K
1.56%
Sole
0.00
Shared
0.00
None
245.48K
SPDR INDEX SHS FDS
SOLEShares371.45K
TypeSH
Market value$12.6K
1.52%
Sole
0.00
Shared
0.00
None
371.45K
FIRST TR EXCHANGE TRADED FD
SOLEShares238.47K
TypeSH
Market value$12.3K
1.49%
Sole
0.00
Shared
0.00
None
238.47K
ETF SER SOLUTIONS
SOLEShares277.93K
TypeSH
Market value$10.7K
1.29%
Sole
0.00
Shared
0.00
None
277.93K
ISHARES TR
SOLEShares91.96K
TypeSH
Market value$10.5K
1.26%
Sole
0.00
Shared
0.00
None
91.96K
ISHARES
SOLEShares37.44K
TypeSH
Market value$10.2K
1.24%
Sole
0.00
Shared
0.00
None
37.44K
VANGUARD INDEX FDS
SOLEShares32.43K
TypeSH
Market value$10.1K
1.22%
Sole
0.00
Shared
0.00
None
32.43K
ISHARES TR
SOLEShares172.54K
TypeSH
Market value$9.6K
1.15%
Sole
0.00
Shared
0.00
None
172.54K
AMAZON COM INC
SOLEShares61.11K
TypeSH
Market value$9.3K
1.12%
Sole
0.00
Shared
0.00
None
61.11K
VANGUARD SPECIALIZED PORTFOL
SOLEShares54.07K
TypeSH
Market value$9.2K
1.11%
Sole
0.00
Shared
0.00
None
54.07K
ISHARES
SOLEShares118.84K
TypeSH
Market value$8.9K
1.08%
Sole
0.00
Shared
0.00
None
118.84K
VANGUARD BD INDEX FD INC
SOLEShares115.32K
TypeSH
Market value$8.9K
1.07%
Sole
0.00
Shared
0.00
None
115.32K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ETF SER SOLUTIONSSOLE | APTUS COLLARED | 825.11K | SH | $27.4K 3.30% | 0.00 | 0.00 | 825.11K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 63.19K | SH | $25.9K 3.12% | 0.00 | 0.00 | 63.19K |
JANUS DETROIT STR TRSOLE | HENDRSON AAA CL | 512.93K | SH | $25.8K 3.11% | 0.00 | 0.00 | 512.93K |
WISDOMTREE TRSOLE | FLOATING RATE TREASURY ETF | 474.62K | SH | $23.8K 2.88% | 0.00 | 0.00 | 474.62K |
SPDR S&P 500 ETF TRSOLE | UNIT SER 1 S&P | 41.42K | SH | $19.7K 2.37% | 0.00 | 0.00 | 41.42K |
SPDR SERIES TRUSTSOLE | PORTFOLIO LR ETF | 351.38K | SH | $19.6K 2.37% | 0.00 | 0.00 | 351.38K |
ETF SER SOLUTIONSSOLE | APTUS DEFINED | 750.76K | SH | $18.9K 2.28% | 0.00 | 0.00 | 750.76K |
AMERICAN CENTY ETF TRSOLE | FOCUSED LRG CAP | 267.64K | SH | $16.4K 1.97% | 0.00 | 0.00 | 267.64K |
ETF SER SOLUTIONSSOLE | OPUS SML CP VL | 485.74K | SH | $16.3K 1.97% | 0.00 | 0.00 | 485.74K |
APPLE INCSOLE | COM | 78.82K | SH | $15.2K 1.83% | 0.00 | 0.00 | 78.82K |
SPDR SERIES TRUSTSOLE | PRTFLO S&P500 GW | 229.65K | SH | $14.9K 1.80% | 0.00 | 0.00 | 229.65K |
ETF SER SOLUTIONSSOLE | Aptus Enhanced Yield ETF | 593.13K | SH | $14.0K 1.69% | 0.00 | 0.00 | 593.13K |
VANGUARD BD INDEX FD INCSOLE | TOTAL BND MRKT | 183.58K | SH | $13.5K 1.63% | 0.00 | 0.00 | 183.58K |
J P MORGAN EXCHANGE TRADED FSOLE | ULTRA SHT MUNCPL | 245.48K | SH | $12.9K 1.56% | 0.00 | 0.00 | 245.48K |
SPDR INDEX SHS FDSSOLE | PORTFOLIO DEVLPD | 371.45K | SH | $12.6K 1.52% | 0.00 | 0.00 | 371.45K |
FIRST TR EXCHANGE TRADED FDSOLE | RISNG DIVD ACHIV | 238.47K | SH | $12.3K 1.49% | 0.00 | 0.00 | 238.47K |
ETF SER SOLUTIONSSOLE | APTUS DRAWDOWN | 277.93K | SH | $10.7K 1.29% | 0.00 | 0.00 | 277.93K |
ISHARES TRSOLE | S&P MC 400VL ETF | 91.96K | SH | $10.5K 1.26% | 0.00 | 0.00 | 91.96K |
ISHARESSOLE | RUSSELL 3000 | 37.44K | SH | $10.2K 1.24% | 0.00 | 0.00 | 37.44K |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 32.43K | SH | $10.1K 1.22% | 0.00 | 0.00 | 32.43K |
ISHARES TRSOLE | MSCI EMRG CHN | 172.54K | SH | $9.6K 1.15% | 0.00 | 0.00 | 172.54K |
AMAZON COM INCSOLE | COM | 61.11K | SH | $9.3K 1.12% | 0.00 | 0.00 | 61.11K |
VANGUARD SPECIALIZED PORTFOLSOLE | DIV APP ETF | 54.07K | SH | $9.2K 1.11% | 0.00 | 0.00 | 54.07K |
ISHARESSOLE | S&P 500 GRWT ETF | 118.84K | SH | $8.9K 1.08% | 0.00 | 0.00 | 118.84K |
VANGUARD BD INDEX FD INCSOLE | SHORT TRM BOND | 115.32K | SH | $8.9K 1.07% | 0.00 | 0.00 | 115.32K |
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