Filed: 11/9/2023ACC: 0001214659-23-014748
📋 What this filing means
FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 378 equity positions with a total reported market value of $793.4K. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
378
Positions
$793.4K
Total AUM (reported)
16.30M
Total Shares
Allocation by class
COM$97.8K12.3%
ETF$28.6K3.6%
APTUS COLLARED$24.7K3.1%
FLOATING RATE TREASURY ETF$23.4K3.0%
S&P 500 GRWT ETF$19.6K2.5%
UNIT SER 1$19.0K2.4%
BLOOMBERG 1-2 MO$17.5K2.2%
Portfolio Concentration
Top 3$67.7K8.5%
4–10$116.7K14.7%
11–25$160.8K20.3%
Rest$448.3K56.5%
Top 3 weight
8.5%
Top 10 weight
23.2%
Voting Authority Distribution
Total shares with voting rights: 16.30M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
16.30M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole378
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings378
Rows:
ETF SER SOLUTIONS
SOLEShares811.17K
TypeSH
Market value$24.7K
3.11%
Sole
0.00
Shared
0.00
None
811.17K
WISDOMTREE TR
SOLEShares466K
TypeSH
Market value$23.4K
2.96%
Sole
0.00
Shared
0.00
None
466K
ISHARES
SOLEShares285.92K
TypeSH
Market value$19.6K
2.47%
Sole
0.00
Shared
0.00
None
285.92K
INVESCO QQQ TR
SOLEShares52.91K
TypeSH
Market value$19.0K
2.39%
Sole
0.00
Shared
0.00
None
52.91K
SPDR SER TR
SOLEShares191.12K
TypeSH
Market value$17.5K
2.21%
Sole
0.00
Shared
0.00
None
191.12K
SPDR SERIES TRUST
SOLEShares348.29K
TypeSH
Market value$17.5K
2.21%
Sole
0.00
Shared
0.00
None
348.29K
ETF SER SOLUTIONS
SOLEShares748.36K
TypeSH
Market value$17.4K
2.20%
Sole
0.00
Shared
0.00
None
748.36K
SPDR S&P 500 ETF TR
SOLEShares37.12K
TypeSH
Market value$15.9K
2.00%
Sole
0.00
Shared
0.00
None
37.12K
AMERICAN CENTY ETF TR
SOLEShares262.54K
TypeSH
Market value$15.0K
1.88%
Sole
0.00
Shared
0.00
None
262.54K
ETF SER SOLUTIONS
SOLEShares476.48K
TypeSH
Market value$14.5K
1.82%
Sole
0.00
Shared
0.00
None
476.48K
ETF SER SOLUTIONS
SOLEShares586.01K
TypeSH
Market value$14.2K
1.79%
Sole
0.00
Shared
0.00
None
586.01K
APPLE INC
SOLEShares82.47K
TypeSH
Market value$14.1K
1.78%
Sole
0.00
Shared
0.00
None
82.47K
SPDR SERIES TRUST
SOLEShares226.40K
TypeSH
Market value$13.4K
1.69%
Sole
0.00
Shared
0.00
None
226.40K
VANGUARD BD INDEX FD INC
SOLEShares172.59K
TypeSH
Market value$12.0K
1.52%
Sole
0.00
Shared
0.00
None
172.59K
KFA MOUNT LUCAS MANAGED FUTURES
SOLEShares365.93K
TypeSH
Market value$11.9K
1.50%
Sole
0.00
Shared
0.00
None
365.93K
ISHARES
SOLEShares48.24K
TypeSH
Market value$11.8K
1.49%
Sole
0.00
Shared
0.00
None
48.24K
SPDR INDEX SHS FDS
SOLEShares360.73K
TypeSH
Market value$11.2K
1.41%
Sole
0.00
Shared
0.00
None
360.73K
FIRST TR EXCHANGE TRADED FD
SOLEShares237.68K
TypeSH
Market value$10.9K
1.38%
Sole
0.00
Shared
0.00
None
237.68K
ETF SER SOLUTIONS
SOLEShares273.80K
TypeSH
Market value$9.6K
1.21%
Sole
0.00
Shared
0.00
None
273.80K
VANGUARD INDEX FDS
SOLEShares33.22K
TypeSH
Market value$9.0K
1.14%
Sole
0.00
Shared
0.00
None
33.22K
VANGUARD BD INDEX FD INC
SOLEShares118.78K
TypeSH
Market value$8.9K
1.13%
Sole
0.00
Shared
0.00
None
118.78K
JANUS DETROIT STR TR
SOLEShares175.66K
TypeSH
Market value$8.8K
1.11%
Sole
0.00
Shared
0.00
None
175.66K
VANGUARD SPECIALIZED PORTFOL
SOLEShares53.95K
TypeSH
Market value$8.4K
1.06%
Sole
0.00
Shared
0.00
None
53.95K
ISHARES TR
SOLEShares166.57K
TypeSH
Market value$8.3K
1.05%
Sole
0.00
Shared
0.00
None
166.57K
AMAZON COM INC
SOLEShares63.22K
TypeSH
Market value$8.0K
1.01%
Sole
0.00
Shared
0.00
None
63.22K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ETF SER SOLUTIONSSOLE | APTUS COLLARED | 811.17K | SH | $24.7K 3.11% | 0.00 | 0.00 | 811.17K |
WISDOMTREE TRSOLE | FLOATING RATE TREASURY ETF | 466K | SH | $23.4K 2.96% | 0.00 | 0.00 | 466K |
ISHARESSOLE | S&P 500 GRWT ETF | 285.92K | SH | $19.6K 2.47% | 0.00 | 0.00 | 285.92K |
INVESCO QQQ TRSOLE | UNIT SER 1 | 52.91K | SH | $19.0K 2.39% | 0.00 | 0.00 | 52.91K |
SPDR SER TRSOLE | BLOOMBERG 1-2 MO | 191.12K | SH | $17.5K 2.21% | 0.00 | 0.00 | 191.12K |
SPDR SERIES TRUSTSOLE | PORTFOLIO LR ETF | 348.29K | SH | $17.5K 2.21% | 0.00 | 0.00 | 348.29K |
ETF SER SOLUTIONSSOLE | APTUS DEFINED | 748.36K | SH | $17.4K 2.20% | 0.00 | 0.00 | 748.36K |
SPDR S&P 500 ETF TRSOLE | UNIT SER 1 S&P | 37.12K | SH | $15.9K 2.00% | 0.00 | 0.00 | 37.12K |
AMERICAN CENTY ETF TRSOLE | FOCUSED LRG CAP | 262.54K | SH | $15.0K 1.88% | 0.00 | 0.00 | 262.54K |
ETF SER SOLUTIONSSOLE | OPUS SML CP VL | 476.48K | SH | $14.5K 1.82% | 0.00 | 0.00 | 476.48K |
ETF SER SOLUTIONSSOLE | Aptus Enhanced Yield ETF | 586.01K | SH | $14.2K 1.79% | 0.00 | 0.00 | 586.01K |
APPLE INCSOLE | COM | 82.47K | SH | $14.1K 1.78% | 0.00 | 0.00 | 82.47K |
SPDR SERIES TRUSTSOLE | PRTFLO S&P500 GW | 226.40K | SH | $13.4K 1.69% | 0.00 | 0.00 | 226.40K |
VANGUARD BD INDEX FD INCSOLE | TOTAL BND MRKT | 172.59K | SH | $12.0K 1.52% | 0.00 | 0.00 | 172.59K |
KFA MOUNT LUCAS MANAGED FUTURESSOLE | ETF | 365.93K | SH | $11.9K 1.50% | 0.00 | 0.00 | 365.93K |
ISHARESSOLE | RUSSELL 3000 | 48.24K | SH | $11.8K 1.49% | 0.00 | 0.00 | 48.24K |
SPDR INDEX SHS FDSSOLE | PORTFOLIO DEVLPD | 360.73K | SH | $11.2K 1.41% | 0.00 | 0.00 | 360.73K |
FIRST TR EXCHANGE TRADED FDSOLE | RISNG DIVD ACHIV | 237.68K | SH | $10.9K 1.38% | 0.00 | 0.00 | 237.68K |
ETF SER SOLUTIONSSOLE | APTUS DRAWDOWN | 273.80K | SH | $9.6K 1.21% | 0.00 | 0.00 | 273.80K |
VANGUARD INDEX FDSSOLE | GROWTH ETF | 33.22K | SH | $9.0K 1.14% | 0.00 | 0.00 | 33.22K |
VANGUARD BD INDEX FD INCSOLE | SHORT TRM BOND | 118.78K | SH | $8.9K 1.13% | 0.00 | 0.00 | 118.78K |
JANUS DETROIT STR TRSOLE | HENDRSON AAA CL | 175.66K | SH | $8.8K 1.11% | 0.00 | 0.00 | 175.66K |
VANGUARD SPECIALIZED PORTFOLSOLE | DIV APP ETF | 53.95K | SH | $8.4K 1.06% | 0.00 | 0.00 | 53.95K |
ISHARES TRSOLE | MSCI EMRG CHN | 166.57K | SH | $8.3K 1.05% | 0.00 | 0.00 | 166.57K |
AMAZON COM INCSOLE | COM | 63.22K | SH | $8.0K 1.01% | 0.00 | 0.00 | 63.22K |
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