FIRST HEARTLAND CONSULTANTS, INC.

Filed: 7/26/2023ACC: 0001214659-23-009995

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 375 equity positions with a total reported market value of $771.49M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

375

Positions

$771.49M

Total AUM (reported)

15.53M

Total Shares

Allocation by class

COM$103.56M13.4%

ETF$32.30M4.2%

APTUS COLLARED$27.62M3.6%

FLOATING RATE TREASURY ETF$27.04M3.5%

FOCUSED LRG CAP$25.23M3.3%

UNIT SER 1$22.80M3.0%

APTUS DEFINED$22.05M2.9%

Portfolio Concentration

Top 3$79.88M10.4%

4–10$132.13M17.1%

11–25$154.45M20.0%

Rest$405.02M52.5%

Top 3 weight

10.4%

Top 10 weight

27.5%

Voting Authority Distribution

Total shares with voting rights: 15.53M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

15.53M

% of voting shares100.0%

Investment Discretion (by position count)

Sole375

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings375

Rows:

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares887.68K

TypeSH

Market value$27.62M

3.58%

Sole

0.00

Shared

0.00

None

887.68K

WISDOMTREE TR

SOLE

FLOATING RATE TREASURY ETF

Shares537.36K

TypeSH

Market value$27.04M

3.50%

Sole

0.00

Shared

0.00

None

537.36K

AMERICAN CENTY ETF TR

SOLE

FOCUSED LRG CAP

Shares422.39K

TypeSH

Market value$25.23M

3.27%

Sole

0.00

Shared

0.00

None

422.39K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares61.71K

TypeSH

Market value$22.80M

2.96%

Sole

0.00

Shared

0.00

None

61.71K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares886.85K

TypeSH

Market value$22.05M

2.86%

Sole

0.00

Shared

0.00

None

886.85K

SPDR S&P 500 ETF TR

SOLE

UNIT SER 1 S&P

Shares45.90K

TypeSH

Market value$20.35M

2.64%

Sole

0.00

Shared

0.00

None

45.90K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares553.23K

TypeSH

Market value$17.68M

2.29%

Sole

0.00

Shared

0.00

None

553.23K

APPLE INC

SOLE

COM

Shares86.76K

TypeSH

Market value$16.83M

2.18%

Sole

0.00

Shared

0.00

None

86.76K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares220.93K

TypeSH

Market value$16.70M

2.16%

Sole

0.00

Shared

0.00

None

220.93K

ETF SER SOLUTIONS

SOLE

Aptus Enhanced Yield ETF

Shares646K

TypeSH

Market value$15.74M

2.04%

Sole

0.00

Shared

0.00

None

646K

ETF SER SOLUTIONS

SOLE

APTUS DRAWDOWN

Shares405.73K

TypeSH

Market value$14.78M

1.92%

Sole

0.00

Shared

0.00

None

405.73K

ISHARES

SOLE

S&P 500 GRWT ETF

Shares190.56K

TypeSH

Market value$13.43M

1.74%

Sole

0.00

Shared

0.00

None

190.56K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares205.11K

TypeSH

Market value$12.51M

1.62%

Sole

0.00

Shared

0.00

None

205.11K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares253.06K

TypeSH

Market value$11.92M

1.54%

Sole

0.00

Shared

0.00

None

253.06K

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares158.89K

TypeSH

Market value$11.54M

1.50%

Sole

0.00

Shared

0.00

None

158.89K

KFA MOUNT LUCAS MANAGED FUTURES

SOLE

ETF

Shares364.01K

TypeSH

Market value$11.09M

1.44%

Sole

0.00

Shared

0.00

None

364.01K

VANGUARD BD INDEX FD INC

SOLE

TOTAL BND MRKT

Shares137.69K

TypeSH

Market value$10.01M

1.30%

Sole

0.00

Shared

0.00

None

137.69K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares35.02K

TypeSH

Market value$9.91M

1.28%

Sole

0.00

Shared

0.00

None

35.02K

ISHARES

SOLE

S&P 500 VAL ETF

Shares60.12K

TypeSH

Market value$9.69M

1.26%

Sole

0.00

Shared

0.00

None

60.12K

ISHARES

SOLE

20 YEAR TREASURY ETF

Shares92.55K

TypeSH

Market value$9.53M

1.23%

Sole

0.00

Shared

0.00

None

92.55K

AMAZON COM INC

SOLE

COM

Shares68.05K

TypeSH

Market value$8.87M

1.15%

Sole

0.00

Shared

0.00

None

68.05K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares59.68K

TypeSH

Market value$8.48M

1.10%

Sole

0.00

Shared

0.00

None

59.68K

VANGUARD TAX MANAGED INTL FD

SOLE

FTSE DEV MKT ETF

Shares171.77K

TypeSH

Market value$7.93M

1.03%

Sole

0.00

Shared

0.00

None

171.77K

ISHARES TR

SOLE

MSCI EMRG CHN

Shares146.40K

TypeSH

Market value$7.61M

0.99%

Sole

0.00

Shared

0.00

None

146.40K

ETF SER SOLUTIONS

SOLE

INTL DRAWDWN MNG

Shares360.20K

TypeSH

Market value$7.15M

0.93%

Sole

0.00

Shared

0.00

None

360.20K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ETF SER SOLUTIONSSOLE	APTUS COLLARED	887.68K	SH	$27.62M 3.58%	887.68K
WISDOMTREE TRSOLE	FLOATING RATE TREASURY ETF	537.36K	SH	$27.04M 3.50%	537.36K
AMERICAN CENTY ETF TRSOLE	FOCUSED LRG CAP	422.39K	SH	$25.23M 3.27%	422.39K
INVESCO QQQ TRSOLE	UNIT SER 1	61.71K	SH	$22.80M 2.96%	61.71K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	886.85K	SH	$22.05M 2.86%	886.85K
SPDR S&P 500 ETF TRSOLE	UNIT SER 1 S&P	45.90K	SH	$20.35M 2.64%	45.90K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	553.23K	SH	$17.68M 2.29%	553.23K
APPLE INCSOLE	COM	86.76K	SH	$16.83M 2.18%	86.76K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	220.93K	SH	$16.70M 2.16%	220.93K
ETF SER SOLUTIONSSOLE	Aptus Enhanced Yield ETF	646K	SH	$15.74M 2.04%	646K
ETF SER SOLUTIONSSOLE	APTUS DRAWDOWN	405.73K	SH	$14.78M 1.92%	405.73K
ISHARESSOLE	S&P 500 GRWT ETF	190.56K	SH	$13.43M 1.74%	190.56K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	205.11K	SH	$12.51M 1.62%	205.11K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	253.06K	SH	$11.92M 1.54%	253.06K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	158.89K	SH	$11.54M 1.50%	158.89K
KFA MOUNT LUCAS MANAGED FUTURESSOLE	ETF	364.01K	SH	$11.09M 1.44%	364.01K
VANGUARD BD INDEX FD INCSOLE	TOTAL BND MRKT	137.69K	SH	$10.01M 1.30%	137.69K
VANGUARD INDEX FDSSOLE	GROWTH ETF	35.02K	SH	$9.91M 1.28%	35.02K
ISHARESSOLE	S&P 500 VAL ETF	60.12K	SH	$9.69M 1.26%	60.12K
ISHARESSOLE	20 YEAR TREASURY ETF	92.55K	SH	$9.53M 1.23%	92.55K
AMAZON COM INCSOLE	COM	68.05K	SH	$8.87M 1.15%	68.05K
VANGUARD INDEX FDSSOLE	VALUE ETF	59.68K	SH	$8.48M 1.10%	59.68K
VANGUARD TAX MANAGED INTL FDSOLE	FTSE DEV MKT ETF	171.77K	SH	$7.93M 1.03%	171.77K
ISHARES TRSOLE	MSCI EMRG CHN	146.40K	SH	$7.61M 0.99%	146.40K
ETF SER SOLUTIONSSOLE	INTL DRAWDWN MNG	360.20K	SH	$7.15M 0.93%	360.20K

Page 1 of 15

…