FIRST HEARTLAND CONSULTANTS, INC.

Filed: 4/17/2023ACC: 0001214659-23-005453

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 358 equity positions with a total reported market value of $664.97M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

358

Positions

$664.97M

Total AUM (reported)

15.10M

Total Shares

Allocation by class

COM$101.74M15.3%

ETF$27.34M4.1%

APTUS COLLARED$27.14M4.1%

FOCUSED LRG CAP$25.04M3.8%

APTUS DEFINED$23.30M3.5%

OPUS SML CP VL$17.55M2.6%

CBOE VEST EQUITY ENH & MOD BUFF ETF$16.93M2.5%

Portfolio Concentration

Top 3$75.48M11.4%

4–10$106.83M16.1%

11–25$118.48M17.8%

Rest$364.18M54.8%

Top 3 weight

11.4%

Top 10 weight

27.4%

Voting Authority Distribution

Total shares with voting rights: 15.10M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

15.10M

% of voting shares100.0%

Investment Discretion (by position count)

Sole358

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings358

Rows:

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares899.06K

TypeSH

Market value$27.14M

4.08%

Sole

0.00

Shared

0.00

None

899.06K

AMERICAN CENTY ETF TR

SOLE

FOCUSED LRG CAP

Shares431.48K

TypeSH

Market value$25.04M

3.77%

Sole

0.00

Shared

0.00

None

431.48K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares897.24K

TypeSH

Market value$23.30M

3.50%

Sole

0.00

Shared

0.00

None

897.24K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares563.71K

TypeSH

Market value$17.55M

2.64%

Sole

0.00

Shared

0.00

None

563.71K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST EQUITY ENH & MOD BUFF ETF

Shares522.22K

TypeSH

Market value$16.93M

2.55%

Sole

0.00

Shared

0.00

None

522.22K

ETF SER SOLUTIONS

SOLE

Aptus Enhanced Yield ETF

Shares644.84K

TypeSH

Market value$16.07M

2.42%

Sole

0.00

Shared

0.00

None

644.84K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares201.45K

TypeSH

Market value$15.41M

2.32%

Sole

0.00

Shared

0.00

None

201.45K

APPLE INC

SOLE

COM

Shares88.73K

TypeSH

Market value$14.63M

2.20%

Sole

0.00

Shared

0.00

None

88.73K

ETF SER SOLUTIONS

SOLE

APTUS DRAWDOWN

Shares412.99K

TypeSH

Market value$14.29M

2.15%

Sole

0.00

Shared

0.00

None

412.99K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares215.69K

TypeSH

Market value$11.94M

1.80%

Sole

0.00

Shared

0.00

None

215.69K

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares149.30K

TypeSH

Market value$10.92M

1.64%

Sole

0.00

Shared

0.00

None

149.30K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares220.50K

TypeSH

Market value$9.89M

1.49%

Sole

0.00

Shared

0.00

None

220.50K

ISHARES

SOLE

20 YEAR TREASURY ETF

Shares92.51K

TypeSH

Market value$9.84M

1.48%

Sole

0.00

Shared

0.00

None

92.51K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST US EQ ENHE & MOD BUF ETF

Shares295.60K

TypeSH

Market value$9.50M

1.43%

Sole

0.00

Shared

0.00

None

295.60K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares32.69K

TypeSH

Market value$8.15M

1.23%

Sole

0.00

Shared

0.00

None

32.69K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares57.61K

TypeSH

Market value$7.96M

1.20%

Sole

0.00

Shared

0.00

None

57.61K

VANGUARD BD INDEX FD INC

SOLE

TOTAL BND MRKT

Shares106.69K

TypeSH

Market value$7.88M

1.18%

Sole

0.00

Shared

0.00

None

106.69K

ISHARES TR

SOLE

MSCI EMRG CHN

Shares150.23K

TypeSH

Market value$7.41M

1.11%

Sole

0.00

Shared

0.00

None

150.23K

VANGUARD TAX MANAGED INTL FD

SOLE

FTSE DEV MKT ETF

Shares163.62K

TypeSH

Market value$7.39M

1.11%

Sole

0.00

Shared

0.00

None

163.62K

ETF SER SOLUTIONS

SOLE

INTL DRAWDWN MNG

Shares364.21K

TypeSH

Market value$7.21M

1.08%

Sole

0.00

Shared

0.00

None

364.21K

AMAZON COM INC

SOLE

COM

Shares67.99K

TypeSH

Market value$7.02M

1.06%

Sole

0.00

Shared

0.00

None

67.99K

TOROSO INVESTMENTS

SOLE

RISING RATES ETF

Shares204.29K

TypeSH

Market value$6.37M

0.96%

Sole

0.00

Shared

0.00

None

204.29K

FIRST TR EXCHANGE TRADED FD I

SOLE

CBOE VEST NAS 100 BUFFER QJUN

Shares312.12K

TypeSH

Market value$6.37M

0.96%

Sole

0.00

Shared

0.00

None

312.12K

LITMAN GREGORY FUNDS

SOLE

DBI MANAGED ETF

Shares241.07K

TypeSH

Market value$6.34M

0.95%

Sole

0.00

Shared

0.00

None

241.07K

KFA MOUNT LUCAS MANAGED FUTURES

SOLE

ETF

Shares211.04K

TypeSH

Market value$6.22M

0.94%

Sole

0.00

Shared

0.00

None

211.04K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ETF SER SOLUTIONSSOLE	APTUS COLLARED	899.06K	SH	$27.14M 4.08%	899.06K
AMERICAN CENTY ETF TRSOLE	FOCUSED LRG CAP	431.48K	SH	$25.04M 3.77%	431.48K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	897.24K	SH	$23.30M 3.50%	897.24K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	563.71K	SH	$17.55M 2.64%	563.71K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST EQUITY ENH & MOD BUFF ETF	522.22K	SH	$16.93M 2.55%	522.22K
ETF SER SOLUTIONSSOLE	Aptus Enhanced Yield ETF	644.84K	SH	$16.07M 2.42%	644.84K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	201.45K	SH	$15.41M 2.32%	201.45K
APPLE INCSOLE	COM	88.73K	SH	$14.63M 2.20%	88.73K
ETF SER SOLUTIONSSOLE	APTUS DRAWDOWN	412.99K	SH	$14.29M 2.15%	412.99K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	215.69K	SH	$11.94M 1.80%	215.69K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	149.30K	SH	$10.92M 1.64%	149.30K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	220.50K	SH	$9.89M 1.49%	220.50K
ISHARESSOLE	20 YEAR TREASURY ETF	92.51K	SH	$9.84M 1.48%	92.51K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST US EQ ENHE & MOD BUF ETF	295.60K	SH	$9.50M 1.43%	295.60K
VANGUARD INDEX FDSSOLE	GROWTH ETF	32.69K	SH	$8.15M 1.23%	32.69K
VANGUARD INDEX FDSSOLE	VALUE ETF	57.61K	SH	$7.96M 1.20%	57.61K
VANGUARD BD INDEX FD INCSOLE	TOTAL BND MRKT	106.69K	SH	$7.88M 1.18%	106.69K
ISHARES TRSOLE	MSCI EMRG CHN	150.23K	SH	$7.41M 1.11%	150.23K
VANGUARD TAX MANAGED INTL FDSOLE	FTSE DEV MKT ETF	163.62K	SH	$7.39M 1.11%	163.62K
ETF SER SOLUTIONSSOLE	INTL DRAWDWN MNG	364.21K	SH	$7.21M 1.08%	364.21K
AMAZON COM INCSOLE	COM	67.99K	SH	$7.02M 1.06%	67.99K
TOROSO INVESTMENTSSOLE	RISING RATES ETF	204.29K	SH	$6.37M 0.96%	204.29K
FIRST TR EXCHANGE TRADED FD ISOLE	CBOE VEST NAS 100 BUFFER QJUN	312.12K	SH	$6.37M 0.96%	312.12K
LITMAN GREGORY FUNDSSOLE	DBI MANAGED ETF	241.07K	SH	$6.34M 0.95%	241.07K
KFA MOUNT LUCAS MANAGED FUTURESSOLE	ETF	211.04K	SH	$6.22M 0.94%	211.04K

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