FIRST HEARTLAND CONSULTANTS, INC.

Filed: 1/13/2023ACC: 0001214659-23-000598

📋 What this filing means

FIRST HEARTLAND CONSULTANTS, INC. filed this quarterly 13F‑HR report disclosing 371 equity positions with a total reported market value of $620.83M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

371

Positions

$620.83M

Total AUM (reported)

14.88M

Total Shares

Allocation by class

COM$98.69M15.9%

APTUS COLLARED$26.30M4.2%

APTUS DEFINED$22.82M3.7%

ETF$19.60M3.2%

OPUS SML CP VL$17.80M2.9%

UT SER 1$17.04M2.7%

CBOE VEST EQUITY ENH & MOD BUFF ETF$16.81M2.7%

Portfolio Concentration

Top 3$66.91M10.8%

4–10$101.40M16.3%

11–25$108.38M17.5%

Rest$344.15M55.4%

Top 3 weight

10.8%

Top 10 weight

27.1%

Voting Authority Distribution

Total shares with voting rights: 14.88M

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

14.88M

% of voting shares100.0%

Investment Discretion (by position count)

Sole371

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings371

Rows:

ETF SER SOLUTIONS

SOLE

APTUS COLLARED

Shares912.16K

TypeSH

Market value$26.30M

4.24%

Sole

0.00

Shared

0.00

None

912.16K

ETF SER SOLUTIONS

SOLE

APTUS DEFINED

Shares891.37K

TypeSH

Market value$22.82M

3.68%

Sole

0.00

Shared

0.00

None

891.37K

ETF SER SOLUTIONS

SOLE

OPUS SML CP VL

Shares574.39K

TypeSH

Market value$17.80M

2.87%

Sole

0.00

Shared

0.00

None

574.39K

SPDR DOW JONES INDL AVRG ETF

SOLE

UT SER 1

Shares51.44K

TypeSH

Market value$17.04M

2.75%

Sole

0.00

Shared

0.00

None

51.44K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST EQUITY ENH & MOD BUFF ETF

Shares543.68K

TypeSH

Market value$16.81M

2.71%

Sole

0.00

Shared

0.00

None

543.68K

VANGUARD BD INDEX FD INC

SOLE

SHORT TRM BOND

Shares201.65K

TypeSH

Market value$15.18M

2.45%

Sole

0.00

Shared

0.00

None

201.65K

ETF SER SOLUTIONS

SOLE

Aptus Enhanced Yield ETF

Shares605.50K

TypeSH

Market value$15.18M

2.45%

Sole

0.00

Shared

0.00

None

605.50K

ETF SER SOLUTIONS

SOLE

APTUS DRAWDOWN

Shares420.27K

TypeSH

Market value$14.12M

2.27%

Sole

0.00

Shared

0.00

None

420.27K

APPLE INC

SOLE

COM

Shares90.65K

TypeSH

Market value$11.78M

1.90%

Sole

0.00

Shared

0.00

None

90.65K

SPDR SERIES TRUST

SOLE

PRTFLO S&P500 GW

Shares222.75K

TypeSH

Market value$11.29M

1.82%

Sole

0.00

Shared

0.00

None

222.75K

SCHWAB STRATEGIC TR

SOLE

US DIVIDEND EQ

Shares140.30K

TypeSH

Market value$10.60M

1.71%

Sole

0.00

Shared

0.00

None

140.30K

FIRST TR EXCHANGE TRADED FD

SOLE

RISNG DIVD ACHIV

Shares223.39K

TypeSH

Market value$9.81M

1.58%

Sole

0.00

Shared

0.00

None

223.39K

FIRST TR EXCHNG TRADED FD VI

SOLE

CBOE VEST US EQ ENHE & MOD BUF ETF

Shares304.77K

TypeSH

Market value$9.34M

1.50%

Sole

0.00

Shared

0.00

None

304.77K

INVESCO EXCHANGE TRADED FD T

SOLE

DYNAMIC LARGE CAP VALUE

Shares178.78K

TypeSH

Market value$8.41M

1.36%

Sole

0.00

Shared

0.00

None

178.78K

ISHARES INC

SOLE

MSCI EMRG CHN

Shares153.13K

TypeSH

Market value$7.27M

1.17%

Sole

0.00

Shared

0.00

None

153.13K

ETF SER SOLUTIONS

SOLE

INTL DRAWDWN MNG

Shares370.89K

TypeSH

Market value$7.06M

1.14%

Sole

0.00

Shared

0.00

None

370.89K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares48.37K

TypeSH

Market value$6.79M

1.09%

Sole

0.00

Shared

0.00

None

48.37K

VANGUARD BD INDEX FD INC

SOLE

TOTAL BND MRKT

Shares92.75K

TypeSH

Market value$6.66M

1.07%

Sole

0.00

Shared

0.00

None

92.75K

VANGUARD TAX MANAGED INTL FD

SOLE

FTSE DEV MKT ETF

Shares158.39K

TypeSH

Market value$6.65M

1.07%

Sole

0.00

Shared

0.00

None

158.39K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares30.28K

TypeSH

Market value$6.45M

1.04%

Sole

0.00

Shared

0.00

None

30.28K

TOROSO INVESTMENTS

SOLE

RISING RATES ETF

Shares196.43K

TypeSH

Market value$6.21M

1.00%

Sole

0.00

Shared

0.00

None

196.43K

AMAZON COM INC

SOLE

COM

Shares73.11K

TypeSH

Market value$6.14M

0.99%

Sole

0.00

Shared

0.00

None

73.11K

ISHARES

SOLE

S&P 500 VAL ETF

Shares42.14K

TypeSH

Market value$6.11M

0.98%

Sole

0.00

Shared

0.00

None

42.14K

ISHARES

SOLE

20 YEAR TREASURY ETF

Shares56.81K

TypeSH

Market value$5.66M

0.91%

Sole

0.00

Shared

0.00

None

56.81K

PIMCO DYNAMIC INCOME FD

SOLE

SHS

Shares282.31K

TypeSH

Market value$5.22M

0.84%

Sole

0.00

Shared

0.00

None

282.31K

Issuer	Class	Shares	Type	Value / Portfolio %	None
ETF SER SOLUTIONSSOLE	APTUS COLLARED	912.16K	SH	$26.30M 4.24%	912.16K
ETF SER SOLUTIONSSOLE	APTUS DEFINED	891.37K	SH	$22.82M 3.68%	891.37K
ETF SER SOLUTIONSSOLE	OPUS SML CP VL	574.39K	SH	$17.80M 2.87%	574.39K
SPDR DOW JONES INDL AVRG ETFSOLE	UT SER 1	51.44K	SH	$17.04M 2.75%	51.44K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST EQUITY ENH & MOD BUFF ETF	543.68K	SH	$16.81M 2.71%	543.68K
VANGUARD BD INDEX FD INCSOLE	SHORT TRM BOND	201.65K	SH	$15.18M 2.45%	201.65K
ETF SER SOLUTIONSSOLE	Aptus Enhanced Yield ETF	605.50K	SH	$15.18M 2.45%	605.50K
ETF SER SOLUTIONSSOLE	APTUS DRAWDOWN	420.27K	SH	$14.12M 2.27%	420.27K
APPLE INCSOLE	COM	90.65K	SH	$11.78M 1.90%	90.65K
SPDR SERIES TRUSTSOLE	PRTFLO S&P500 GW	222.75K	SH	$11.29M 1.82%	222.75K
SCHWAB STRATEGIC TRSOLE	US DIVIDEND EQ	140.30K	SH	$10.60M 1.71%	140.30K
FIRST TR EXCHANGE TRADED FDSOLE	RISNG DIVD ACHIV	223.39K	SH	$9.81M 1.58%	223.39K
FIRST TR EXCHNG TRADED FD VISOLE	CBOE VEST US EQ ENHE & MOD BUF ETF	304.77K	SH	$9.34M 1.50%	304.77K
INVESCO EXCHANGE TRADED FD TSOLE	DYNAMIC LARGE CAP VALUE	178.78K	SH	$8.41M 1.36%	178.78K
ISHARES INCSOLE	MSCI EMRG CHN	153.13K	SH	$7.27M 1.17%	153.13K
ETF SER SOLUTIONSSOLE	INTL DRAWDWN MNG	370.89K	SH	$7.06M 1.14%	370.89K
VANGUARD INDEX FDSSOLE	VALUE ETF	48.37K	SH	$6.79M 1.09%	48.37K
VANGUARD BD INDEX FD INCSOLE	TOTAL BND MRKT	92.75K	SH	$6.66M 1.07%	92.75K
VANGUARD TAX MANAGED INTL FDSOLE	FTSE DEV MKT ETF	158.39K	SH	$6.65M 1.07%	158.39K
VANGUARD INDEX FDSSOLE	GROWTH ETF	30.28K	SH	$6.45M 1.04%	30.28K
TOROSO INVESTMENTSSOLE	RISING RATES ETF	196.43K	SH	$6.21M 1.00%	196.43K
AMAZON COM INCSOLE	COM	73.11K	SH	$6.14M 0.99%	73.11K
ISHARESSOLE	S&P 500 VAL ETF	42.14K	SH	$6.11M 0.98%	42.14K
ISHARESSOLE	20 YEAR TREASURY ETF	56.81K	SH	$5.66M 0.91%	56.81K
PIMCO DYNAMIC INCOME FDSOLE	SHS	282.31K	SH	$5.22M 0.84%	282.31K

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