Filed: 1/24/2025ACC: 0002053368-25-000001
📋 What this filing means
FINANCIAL LIFE PLANNERS filed this quarterly 13F‑HR report disclosing 411 equity positions with a total reported market value of $119.31M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
411
Positions
$119.31M
Total AUM (reported)
696.02K
Total Shares
Allocation by class
COM$39.24M32.9%
UNIT SER 1$23.63M19.8%
CORE S&P500 ETF$21.58M18.1%
RUSSELL 2000 ETF$3.26M2.7%
CL B NEW$3.20M2.7%
UTSER1 S&PDCRP$3.04M2.6%
MSCI EAFE ETF$2.89M2.4%
Portfolio Concentration
Top 3$56.46M47.3%
4–10$28.35M23.8%
11–25$15.61M13.1%
Rest$18.89M15.8%
Top 3 weight
47.3%
Top 10 weight
71.1%
Voting Authority Distribution
Total shares with voting rights: 696.02K
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
696.02K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole411
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings411
Rows:
INVESCO QQQ TR
SOLEShares46.20K
TypeSH
Market value$23.63M
19.80%
Sole
0.00
Shared
0.00
None
46.20K
ISHARES TR
SOLEShares36.63K
TypeSH
Market value$21.58M
18.08%
Sole
0.00
Shared
0.00
None
36.63K
NVIDIA CORPORATION
SOLEShares83.79K
TypeSH
Market value$11.26M
9.43%
Sole
0.00
Shared
0.00
None
83.79K
APPLE INC
SOLEShares28.79K
TypeSH
Market value$7.21M
6.04%
Sole
0.00
Shared
0.00
None
28.79K
MICROSOFT CORP
SOLEShares14.89K
TypeSH
Market value$6.29M
5.27%
Sole
0.00
Shared
0.00
None
14.89K
ISHARES TR
SOLEShares14.77K
TypeSH
Market value$3.26M
2.74%
Sole
0.00
Shared
0.00
None
14.77K
BERKSHIRE HATHAWAY INC DEL
SOLEShares7.07K
TypeSH
Market value$3.20M
2.68%
Sole
0.00
Shared
0.00
None
7.07K
SPDR S&P MIDCAP 400 ETF TR
SOLEShares5.34K
TypeSH
Market value$3.04M
2.55%
Sole
0.00
Shared
0.00
None
5.34K
ISHARES TR
SOLEShares38.26K
TypeSH
Market value$2.89M
2.42%
Sole
0.00
Shared
0.00
None
38.26K
VANGUARD WORLD FD
SOLEShares7.11K
TypeSH
Market value$2.44M
2.05%
Sole
0.00
Shared
0.00
None
7.11K
COSTCO WHSL CORP NEW
SOLEShares2.47K
TypeSH
Market value$2.26M
1.89%
Sole
0.00
Shared
0.00
None
2.47K
AMAZON COM INC
SOLEShares8.89K
TypeSH
Market value$1.95M
1.64%
Sole
0.00
Shared
0.00
None
8.89K
SPDR S&P 500 ETF TR
SOLEShares3.23K
TypeSH
Market value$1.89M
1.59%
Sole
0.00
Shared
0.00
None
3.23K
SPDR DOW JONES INDL AVERAGE
SOLEShares3.59K
TypeSH
Market value$1.53M
1.28%
Sole
0.00
Shared
0.00
None
3.59K
INVESCO EXCH TRD SLF IDX FD
SOLEShares58.36K
TypeSH
Market value$1.17M
0.98%
Sole
0.00
Shared
0.00
None
58.36K
ELI LILLY &CO
SOLEShares1.50K
TypeSH
Market value$1.16M
0.97%
Sole
0.00
Shared
0.00
None
1.50K
INVESCO EXCH TRD SLF IDX FD
SOLEShares36.01K
TypeSH
Market value$743.7K
0.62%
Sole
0.00
Shared
0.00
None
36.01K
TESLA INC
SOLEShares1.74K
TypeSH
Market value$700.9K
0.59%
Sole
0.00
Shared
0.00
None
1.74K
VANGUARD SPECIALIZED FUNDS
SOLEShares3.32K
TypeSH
Market value$650.5K
0.55%
Sole
0.00
Shared
0.00
None
3.32K
INVESCO EXCH TRD SLF IDX FD
SOLEShares33.02K
TypeSH
Market value$641.6K
0.54%
Sole
0.00
Shared
0.00
None
33.02K
SALESFORCE INC
SOLEShares1.91K
TypeSH
Market value$638.2K
0.53%
Sole
0.00
Shared
0.00
None
1.91K
ISHARES TR
SOLEShares1.43K
TypeSH
Market value$574.7K
0.48%
Sole
0.00
Shared
0.00
None
1.43K
ALPHABET INC
SOLEShares3K
TypeSH
Market value$570.8K
0.48%
Sole
0.00
Shared
0.00
None
3K
VANGUARD INDEX FDS
SOLEShares6.37K
TypeSH
Market value$567.6K
0.48%
Sole
0.00
Shared
0.00
None
6.37K
BANK AMERICA CORP
SOLEShares12.74K
TypeSH
Market value$559.7K
0.47%
Sole
0.00
Shared
0.00
None
12.74K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
INVESCO QQQ TRSOLE | UNIT SER 1 | 46.20K | SH | $23.63M 19.80% | 0.00 | 0.00 | 46.20K |
ISHARES TRSOLE | CORE S&P500 ETF | 36.63K | SH | $21.58M 18.08% | 0.00 | 0.00 | 36.63K |
NVIDIA CORPORATIONSOLE | COM | 83.79K | SH | $11.26M 9.43% | 0.00 | 0.00 | 83.79K |
APPLE INCSOLE | COM | 28.79K | SH | $7.21M 6.04% | 0.00 | 0.00 | 28.79K |
MICROSOFT CORPSOLE | COM | 14.89K | SH | $6.29M 5.27% | 0.00 | 0.00 | 14.89K |
ISHARES TRSOLE | RUSSELL 2000 ETF | 14.77K | SH | $3.26M 2.74% | 0.00 | 0.00 | 14.77K |
BERKSHIRE HATHAWAY INC DELSOLE | CL B NEW | 7.07K | SH | $3.20M 2.68% | 0.00 | 0.00 | 7.07K |
SPDR S&P MIDCAP 400 ETF TRSOLE | UTSER1 S&PDCRP | 5.34K | SH | $3.04M 2.55% | 0.00 | 0.00 | 5.34K |
ISHARES TRSOLE | MSCI EAFE ETF | 38.26K | SH | $2.89M 2.42% | 0.00 | 0.00 | 38.26K |
VANGUARD WORLD FDSOLE | MEGA GRWTH IND | 7.11K | SH | $2.44M 2.05% | 0.00 | 0.00 | 7.11K |
COSTCO WHSL CORP NEWSOLE | COM | 2.47K | SH | $2.26M 1.89% | 0.00 | 0.00 | 2.47K |
AMAZON COM INCSOLE | COM | 8.89K | SH | $1.95M 1.64% | 0.00 | 0.00 | 8.89K |
SPDR S&P 500 ETF TRSOLE | TR UNIT | 3.23K | SH | $1.89M 1.59% | 0.00 | 0.00 | 3.23K |
SPDR DOW JONES INDL AVERAGESOLE | UT SER 1 | 3.59K | SH | $1.53M 1.28% | 0.00 | 0.00 | 3.59K |
INVESCO EXCH TRD SLF IDX FDSOLE | INVSCO BLSH 28 | 58.36K | SH | $1.17M 0.98% | 0.00 | 0.00 | 58.36K |
ELI LILLY &COSOLE | COM | 1.50K | SH | $1.16M 0.97% | 0.00 | 0.00 | 1.50K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2025 CB | 36.01K | SH | $743.7K 0.62% | 0.00 | 0.00 | 36.01K |
TESLA INCSOLE | COM | 1.74K | SH | $700.9K 0.59% | 0.00 | 0.00 | 1.74K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 3.32K | SH | $650.5K 0.55% | 0.00 | 0.00 | 3.32K |
INVESCO EXCH TRD SLF IDX FDSOLE | BULSHS 2026 CB | 33.02K | SH | $641.6K 0.54% | 0.00 | 0.00 | 33.02K |
SALESFORCE INCSOLE | COM | 1.91K | SH | $638.2K 0.53% | 0.00 | 0.00 | 1.91K |
ISHARES TRSOLE | RUS 1000 GRW ETF | 1.43K | SH | $574.7K 0.48% | 0.00 | 0.00 | 1.43K |
ALPHABET INCSOLE | CAP STK CL A | 3K | SH | $570.8K 0.48% | 0.00 | 0.00 | 3K |
VANGUARD INDEX FDSSOLE | REAL ESTATE ETF | 6.37K | SH | $567.6K 0.48% | 0.00 | 0.00 | 6.37K |
BANK AMERICA CORPSOLE | COM | 12.74K | SH | $559.7K 0.47% | 0.00 | 0.00 | 12.74K |
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