FALCON WEALTH PLANNING

Filed: 7/16/2025ACC: 0001667731-25-000845

📋 What this filing means

FALCON WEALTH PLANNING filed this quarterly 13F‑HR report disclosing 176 equity positions with a total reported market value of $989.48M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

176

Positions

$989.48M

Total AUM (reported)

14.88M

Total Shares

Allocation by class

COM$112.69M11.4%

US LARGE CAP VLU$110.98M11.2%

MEGA GRWTH IND$78.55M7.9%

TOTAL BD ETF$54.51M5.5%

UNIT SER 1$53.73M5.4%

INTERNATNAL VAL$50.26M5.1%

EMGR CRE EQT MNG$48.76M4.9%

Portfolio Concentration

Top 3$244.97M24.8%

4–10$347.74M35.1%

11–25$251.97M25.5%

Rest$144.80M14.6%

Top 3 weight

24.8%

Top 10 weight

59.9%

Voting Authority Distribution

Total shares with voting rights: 14.88M

Sole

Full voting authority

8.53M

% of voting shares57.3%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

6.35M

% of voting shares42.7%

Investment Discretion (by position count)

Sole176

Shared0

Other0

Dominant voting typeSole · 57.3% of voting shares

Institutional Holdings176

Rows:

AMERICAN CENTY ETF TR

SOLE

US LARGE CAP VLU

Shares1.63M

TypeSH

Market value$110.98M

11.22%

Sole

982.90K

Shared

0.00

None

644.18K

VANGUARD WORLD FD

SOLE

MEGA GRWTH IND

Shares214.51K

TypeSH

Market value$78.55M

7.94%

Sole

129.09K

Shared

0.00

None

85.42K

APPLE INC

SOLE

COM

Shares270.21K

TypeSH

Market value$55.44M

5.60%

Sole

15.89K

Shared

0.00

None

254.32K

FIDELITY MERRIMACK STR TR

SOLE

TOTAL BD ETF

Shares1.19M

TypeSH

Market value$54.51M

5.51%

Sole

701.27K

Shared

0.00

None

490.23K

INVESCO QQQ TR

SOLE

UNIT SER 1

Shares97.41K

TypeSH

Market value$53.73M

5.43%

Sole

58.62K

Shared

0.00

None

38.79K

DIMENSIONAL ETF TRUST

SOLE

INTERNATNAL VAL

Shares1.17M

TypeSH

Market value$50.26M

5.08%

Sole

691.17K

Shared

0.00

None

482.22K

DIMENSIONAL ETF TRUST

SOLE

EMGR CRE EQT MNG

Shares1.68M

TypeSH

Market value$48.76M

4.93%

Sole

1.02M

Shared

0.00

None

660.89K

BLACKROCK ETF TRUST II

SOLE

ISHARES FLEXIBLE

Shares911.61K

TypeSH

Market value$48.17M

4.87%

Sole

542.34K

Shared

0.00

None

369.27K

PIMCO ETF TR

SOLE

MULTISECTOR BD

Shares1.81M

TypeSH

Market value$48.13M

4.86%

Sole

1.06M

Shared

0.00

None

758.36K

VANGUARD SCOTTSDALE FDS

SOLE

SHORT TERM TREAS

Shares751.51K

TypeSH

Market value$44.17M

4.46%

Sole

445K

Shared

0.00

None

306.51K

WISDOMTREE TR

SOLE

ITL HDG QTLY DIV

Shares743.59K

TypeSH

Market value$33.50M

3.39%

Sole

441.28K

Shared

0.00

None

302.31K

VANGUARD INDEX FDS

SOLE

REAL ESTATE ETF

Shares338.31K

TypeSH

Market value$30.13M

3.05%

Sole

201.54K

Shared

0.00

None

136.78K

VANGUARD INDEX FDS

SOLE

MCAP VL IDXVIP

Shares143.64K

TypeSH

Market value$23.62M

2.39%

Sole

87.05K

Shared

0.00

None

56.59K

AMERICAN CENTY ETF TR

SOLE

US SML CP VALU

Shares236.42K

TypeSH

Market value$21.54M

2.18%

Sole

145.03K

Shared

0.00

None

91.39K

FIRST TR EXCH TRADED FD III

SOLE

PFD SECS INC ETF

Shares1.20M

TypeSH

Market value$21.34M

2.16%

Sole

704.66K

Shared

0.00

None

494.27K

AMERICAN CENTY ETF TR

SOLE

INTL SMCP VLU

Shares259.65K

TypeSH

Market value$20.58M

2.08%

Sole

155.26K

Shared

0.00

None

104.38K

ISHARES TR

SOLE

S&P SML 600 GWT

Shares154.24K

TypeSH

Market value$20.52M

2.07%

Sole

91.17K

Shared

0.00

None

63.07K

VANGUARD INDEX FDS

SOLE

VALUE ETF

Shares100.64K

TypeSH

Market value$17.79M

1.80%

Sole

63.55K

Shared

0.00

None

37.09K

VANGUARD INDEX FDS

SOLE

GROWTH ETF

Shares39.93K

TypeSH

Market value$17.51M

1.77%

Sole

22.07K

Shared

0.00

None

17.87K

ISHARES TR

SOLE

RUS MD CP GR ETF

Shares119.82K

TypeSH

Market value$16.62M

1.68%

Sole

68.47K

Shared

0.00

None

51.35K

NVIDIA CORPORATION

SOLE

COM

Shares45.37K

TypeSH

Market value$7.17M

0.72%

Sole

8.82K

Shared

0.00

None

36.55K

MICROSOFT CORP

SOLE

COM

Shares12.21K

TypeSH

Market value$6.07M

0.61%

Sole

4.17K

Shared

0.00

None

8.04K

ISHARES TR

SOLE

S&P 500 VAL ETF

Shares29.33K

TypeSH

Market value$5.73M

0.58%

Sole

17.49K

Shared

0.00

None

11.83K

COSTCO WHSL CORP NEW

SOLE

COM

Shares5.74K

TypeSH

Market value$5.69M

0.57%

Sole

4.37K

Shared

0.00

None

1.37K

INVESCO EXCH TRADED FD TR II

SOLE

S&P INTL QULTY

Shares126.42K

TypeSH

Market value$4.17M

0.42%

Sole

85.36K

Shared

0.00

None

41.06K

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
AMERICAN CENTY ETF TRSOLE	US LARGE CAP VLU	1.63M	SH	$110.98M 11.22%	982.90K	644.18K
VANGUARD WORLD FDSOLE	MEGA GRWTH IND	214.51K	SH	$78.55M 7.94%	129.09K	85.42K
APPLE INCSOLE	COM	270.21K	SH	$55.44M 5.60%	15.89K	254.32K
FIDELITY MERRIMACK STR TRSOLE	TOTAL BD ETF	1.19M	SH	$54.51M 5.51%	701.27K	490.23K
INVESCO QQQ TRSOLE	UNIT SER 1	97.41K	SH	$53.73M 5.43%	58.62K	38.79K
DIMENSIONAL ETF TRUSTSOLE	INTERNATNAL VAL	1.17M	SH	$50.26M 5.08%	691.17K	482.22K
DIMENSIONAL ETF TRUSTSOLE	EMGR CRE EQT MNG	1.68M	SH	$48.76M 4.93%	1.02M	660.89K
BLACKROCK ETF TRUST IISOLE	ISHARES FLEXIBLE	911.61K	SH	$48.17M 4.87%	542.34K	369.27K
PIMCO ETF TRSOLE	MULTISECTOR BD	1.81M	SH	$48.13M 4.86%	1.06M	758.36K
VANGUARD SCOTTSDALE FDSSOLE	SHORT TERM TREAS	751.51K	SH	$44.17M 4.46%	445K	306.51K
WISDOMTREE TRSOLE	ITL HDG QTLY DIV	743.59K	SH	$33.50M 3.39%	441.28K	302.31K
VANGUARD INDEX FDSSOLE	REAL ESTATE ETF	338.31K	SH	$30.13M 3.05%	201.54K	136.78K
VANGUARD INDEX FDSSOLE	MCAP VL IDXVIP	143.64K	SH	$23.62M 2.39%	87.05K	56.59K
AMERICAN CENTY ETF TRSOLE	US SML CP VALU	236.42K	SH	$21.54M 2.18%	145.03K	91.39K
FIRST TR EXCH TRADED FD IIISOLE	PFD SECS INC ETF	1.20M	SH	$21.34M 2.16%	704.66K	494.27K
AMERICAN CENTY ETF TRSOLE	INTL SMCP VLU	259.65K	SH	$20.58M 2.08%	155.26K	104.38K
ISHARES TRSOLE	S&P SML 600 GWT	154.24K	SH	$20.52M 2.07%	91.17K	63.07K
VANGUARD INDEX FDSSOLE	VALUE ETF	100.64K	SH	$17.79M 1.80%	63.55K	37.09K
VANGUARD INDEX FDSSOLE	GROWTH ETF	39.93K	SH	$17.51M 1.77%	22.07K	17.87K
ISHARES TRSOLE	RUS MD CP GR ETF	119.82K	SH	$16.62M 1.68%	68.47K	51.35K
NVIDIA CORPORATIONSOLE	COM	45.37K	SH	$7.17M 0.72%	8.82K	36.55K
MICROSOFT CORPSOLE	COM	12.21K	SH	$6.07M 0.61%	4.17K	8.04K
ISHARES TRSOLE	S&P 500 VAL ETF	29.33K	SH	$5.73M 0.58%	17.49K	11.83K
COSTCO WHSL CORP NEWSOLE	COM	5.74K	SH	$5.69M 0.57%	4.37K	1.37K
INVESCO EXCH TRADED FD TR IISOLE	S&P INTL QULTY	126.42K	SH	$4.17M 0.42%	85.36K	41.06K

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