Filed: 1/15/2026ACC: 0001754960-26-000078
📋 What this filing means
ELSER FINANCIAL PLANNING, INC filed this quarterly 13F‑HR report disclosing 80 equity positions with a total reported market value of $138.27M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
80
Positions
$138.27M
Total AUM (reported)
1.73M
Total Shares
Allocation by class
COM$58.82M42.5%
GLOBAL EX US COR$33.43M24.2%
S&P 500 ETF SHS$5.68M4.1%
US LRG CAP ETF$3.65M2.6%
TAX EXEMPT BD$3.57M2.6%
US EQUITY MARKET$3.17M2.3%
CL A$3.07M2.2%
Portfolio Concentration
Top 3$69.05M49.9%
4–10$24.71M17.9%
11–25$23.00M16.6%
Rest$21.51M15.6%
Top 3 weight
49.9%
Top 10 weight
67.8%
Voting Authority Distribution
Total shares with voting rights: 1.73M
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
1.73M
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole80
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings80
Rows:
DIMENSIONAL ETF TRUST
SOLEShares635.21K
TypeSH
Market value$33.43M
24.18%
Sole
0.00
Shared
0.00
None
635.21K
ELI LILLY & CO
SOLEShares26.22K
TypeSH
Market value$28.18M
20.38%
Sole
0.00
Shared
0.00
None
26.22K
APPLE INC
SOLEShares27.35K
TypeSH
Market value$7.44M
5.38%
Sole
0.00
Shared
0.00
None
27.35K
VANGUARD INDEX FDS
SOLEShares9.05K
TypeSH
Market value$5.68M
4.11%
Sole
0.00
Shared
0.00
None
9.05K
SCHWAB STRATEGIC TR
SOLEShares135.47K
TypeSH
Market value$3.65M
2.64%
Sole
0.00
Shared
0.00
None
135.47K
VANGUARD MUN BD FDS
SOLEShares70.91K
TypeSH
Market value$3.57M
2.58%
Sole
0.00
Shared
0.00
None
70.91K
DIMENSIONAL ETF TRUST
SOLEShares42.77K
TypeSH
Market value$3.17M
2.29%
Sole
0.00
Shared
0.00
None
42.77K
SCHWAB STRATEGIC TR
SOLEShares104.33K
TypeSH
Market value$2.97M
2.15%
Sole
0.00
Shared
0.00
None
104.33K
MICROSOFT CORP
SOLEShares6.04K
TypeSH
Market value$2.92M
2.11%
Sole
0.00
Shared
0.00
None
6.04K
SCHWAB STRATEGIC TR
SOLEShares105.35K
TypeSH
Market value$2.76M
2.00%
Sole
0.00
Shared
0.00
None
105.35K
BROWN & BROWN INC
SOLEShares29.53K
TypeSH
Market value$2.35M
1.70%
Sole
0.00
Shared
0.00
None
29.53K
SCHWAB STRATEGIC TR
SOLEShares93.30K
TypeSH
Market value$2.24M
1.62%
Sole
0.00
Shared
0.00
None
93.30K
VANGUARD INDEX FDS
SOLEShares8.68K
TypeSH
Market value$2.24M
1.62%
Sole
0.00
Shared
0.00
None
8.68K
BRADY CORP
SOLEShares4.22K
TypeSH
Market value$2.12M
1.53%
Sole
0.00
Shared
0.00
None
4.22K
AMAZON COM INC
SOLEShares8.14K
TypeSH
Market value$1.88M
1.36%
Sole
0.00
Shared
0.00
None
8.14K
JOHNSON & JOHNSON
SOLEShares8.52K
TypeSH
Market value$1.76M
1.28%
Sole
0.00
Shared
0.00
None
8.52K
UNION PAC CORP
SOLEShares6.88K
TypeSH
Market value$1.59M
1.15%
Sole
0.00
Shared
0.00
None
6.88K
DIMENSIONAL ETF TRUST
SOLEShares19.47K
TypeSH
Market value$1.36M
0.98%
Sole
0.00
Shared
0.00
None
19.47K
FIRST TR EXCHANGE-TRADED FD
SOLEShares5.78K
TypeSH
Market value$1.33M
0.96%
Sole
0.00
Shared
0.00
None
5.78K
DIMENSIONAL ETF TRUST
SOLEShares30.47K
TypeSH
Market value$1.30M
0.94%
Sole
0.00
Shared
0.00
None
30.47K
COCA COLA CO
SOLEShares16.14K
TypeSH
Market value$1.13M
0.82%
Sole
0.00
Shared
0.00
None
16.14K
SCHWAB STRATEGIC TR
SOLEShares32.23K
TypeSH
Market value$1.05M
0.76%
Sole
0.00
Shared
0.00
None
32.23K
BITWISE 10 CRYPTO INDEX ETF
SOLEShares15.86K
TypeSH
Market value$932.0K
0.67%
Sole
0.00
Shared
0.00
None
15.86K
VANGUARD TAX-MANAGED FDS
SOLEShares14.66K
TypeSH
Market value$915.7K
0.66%
Sole
0.00
Shared
0.00
None
14.66K
VANGUARD SPECIALIZED FUNDS
SOLEShares3.65K
TypeSH
Market value$802.6K
0.58%
Sole
0.00
Shared
0.00
None
3.65K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
DIMENSIONAL ETF TRUSTSOLE | GLOBAL EX US COR | 635.21K | SH | $33.43M 24.18% | 0.00 | 0.00 | 635.21K |
ELI LILLY & COSOLE | COM | 26.22K | SH | $28.18M 20.38% | 0.00 | 0.00 | 26.22K |
APPLE INCSOLE | COM | 27.35K | SH | $7.44M 5.38% | 0.00 | 0.00 | 27.35K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 9.05K | SH | $5.68M 4.11% | 0.00 | 0.00 | 9.05K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 135.47K | SH | $3.65M 2.64% | 0.00 | 0.00 | 135.47K |
VANGUARD MUN BD FDSSOLE | TAX EXEMPT BD | 70.91K | SH | $3.57M 2.58% | 0.00 | 0.00 | 70.91K |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 42.77K | SH | $3.17M 2.29% | 0.00 | 0.00 | 42.77K |
SCHWAB STRATEGIC TRSOLE | US SML CAP ETF | 104.33K | SH | $2.97M 2.15% | 0.00 | 0.00 | 104.33K |
MICROSOFT CORPSOLE | COM | 6.04K | SH | $2.92M 2.11% | 0.00 | 0.00 | 6.04K |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 105.35K | SH | $2.76M 2.00% | 0.00 | 0.00 | 105.35K |
BROWN & BROWN INCSOLE | COM | 29.53K | SH | $2.35M 1.70% | 0.00 | 0.00 | 29.53K |
SCHWAB STRATEGIC TRSOLE | INTL EQTY ETF | 93.30K | SH | $2.24M 1.62% | 0.00 | 0.00 | 93.30K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 8.68K | SH | $2.24M 1.62% | 0.00 | 0.00 | 8.68K |
BRADY CORPSOLE | CL A | 4.22K | SH | $2.12M 1.53% | 0.00 | 0.00 | 4.22K |
AMAZON COM INCSOLE | COM | 8.14K | SH | $1.88M 1.36% | 0.00 | 0.00 | 8.14K |
JOHNSON & JOHNSONSOLE | COM | 8.52K | SH | $1.76M 1.28% | 0.00 | 0.00 | 8.52K |
UNION PAC CORPSOLE | COM | 6.88K | SH | $1.59M 1.15% | 0.00 | 0.00 | 6.88K |
DIMENSIONAL ETF TRUSTSOLE | US SMALL CAP ETF | 19.47K | SH | $1.36M 0.98% | 0.00 | 0.00 | 19.47K |
FIRST TR EXCHANGE-TRADED FDSOLE | SHS | 5.78K | SH | $1.33M 0.96% | 0.00 | 0.00 | 5.78K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 30.47K | SH | $1.30M 0.94% | 0.00 | 0.00 | 30.47K |
COCA COLA COSOLE | COM | 16.14K | SH | $1.13M 0.82% | 0.00 | 0.00 | 16.14K |
SCHWAB STRATEGIC TRSOLE | US LCAP GR ETF | 32.23K | SH | $1.05M 0.76% | 0.00 | 0.00 | 32.23K |
BITWISE 10 CRYPTO INDEX ETFSOLE | UNIT BENEFICIAL | 15.86K | SH | $932.0K 0.67% | 0.00 | 0.00 | 15.86K |
VANGUARD TAX-MANAGED FDSSOLE | VAN FTSE DEV MKT | 14.66K | SH | $915.7K 0.66% | 0.00 | 0.00 | 14.66K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 3.65K | SH | $802.6K 0.58% | 0.00 | 0.00 | 3.65K |
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