Filed: 10/24/2025ACC: 0001754960-25-000711
📋 What this filing means
ELSER FINANCIAL PLANNING, INC filed this quarterly 13F‑HR report disclosing 69 equity positions with a total reported market value of $83.00M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
69
Positions
$83.00M
Total AUM (reported)
984.41K
Total Shares
Allocation by class
COM$41.79M50.4%
S&P 500 ETF SHS$5.52M6.7%
US LRG CAP ETF$3.60M4.3%
TAX EXEMPT BD$3.29M4.0%
US EQUITY MARKET$3.10M3.7%
US SML CAP ETF$3.01M3.6%
US BRD MKT ETF$2.72M3.3%
Portfolio Concentration
Top 3$28.25M34.0%
4–10$21.09M25.4%
11–25$18.13M21.8%
Rest$15.52M18.7%
Top 3 weight
34.0%
Top 10 weight
59.5%
Voting Authority Distribution
Total shares with voting rights: 984.41K
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
984.41K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole69
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings69
Rows:
ELI LILLY & CO
SOLEShares19.85K
TypeSH
Market value$16.27M
19.61%
Sole
0.00
Shared
0.00
None
19.85K
APPLE INC
SOLEShares25.12K
TypeSH
Market value$6.46M
7.78%
Sole
0.00
Shared
0.00
None
25.12K
VANGUARD INDEX FDS
SOLEShares8.98K
TypeSH
Market value$5.52M
6.65%
Sole
0.00
Shared
0.00
None
8.98K
SCHWAB STRATEGIC TR
SOLEShares135.84K
TypeSH
Market value$3.60M
4.34%
Sole
0.00
Shared
0.00
None
135.84K
VANGUARD MUN BD FDS
SOLEShares65.85K
TypeSH
Market value$3.29M
3.97%
Sole
0.00
Shared
0.00
None
65.85K
DIMENSIONAL ETF TRUST
SOLEShares42.77K
TypeSH
Market value$3.10M
3.73%
Sole
0.00
Shared
0.00
None
42.77K
SCHWAB STRATEGIC TR
SOLEShares107.08K
TypeSH
Market value$3.01M
3.62%
Sole
0.00
Shared
0.00
None
107.08K
BROWN & BROWN INC
SOLEShares29.53K
TypeSH
Market value$2.76M
3.32%
Sole
0.00
Shared
0.00
None
29.53K
SCHWAB STRATEGIC TR
SOLEShares105.35K
TypeSH
Market value$2.72M
3.28%
Sole
0.00
Shared
0.00
None
105.35K
VANGUARD INDEX FDS
SOLEShares10.20K
TypeSH
Market value$2.62M
3.15%
Sole
0.00
Shared
0.00
None
10.20K
MICROSOFT CORP
SOLEShares4.96K
TypeSH
Market value$2.56M
3.08%
Sole
0.00
Shared
0.00
None
4.96K
SCHWAB STRATEGIC TR
SOLEShares93.30K
TypeSH
Market value$2.20M
2.64%
Sole
0.00
Shared
0.00
None
93.30K
JOHNSON & JOHNSON
SOLEShares8.50K
TypeSH
Market value$1.58M
1.90%
Sole
0.00
Shared
0.00
None
8.50K
AMAZON COM INC
SOLEShares6.51K
TypeSH
Market value$1.45M
1.74%
Sole
0.00
Shared
0.00
None
6.51K
FIRST TR EXCHANGE-TRADED FD
SOLEShares5.78K
TypeSH
Market value$1.35M
1.63%
Sole
0.00
Shared
0.00
None
5.78K
DIMENSIONAL ETF TRUST
SOLEShares19.47K
TypeSH
Market value$1.33M
1.61%
Sole
0.00
Shared
0.00
None
19.47K
DIMENSIONAL ETF TRUST
SOLEShares30.47K
TypeSH
Market value$1.30M
1.57%
Sole
0.00
Shared
0.00
None
30.47K
SCHWAB STRATEGIC TR
SOLEShares32.19K
TypeSH
Market value$1.04M
1.25%
Sole
0.00
Shared
0.00
None
32.19K
VANGUARD TAX-MANAGED FDS
SOLEShares15.25K
TypeSH
Market value$922.6K
1.11%
Sole
0.00
Shared
0.00
None
15.25K
UNION PAC CORP
SOLEShares3.68K
TypeSH
Market value$862.9K
1.04%
Sole
0.00
Shared
0.00
None
3.68K
VANGUARD SPECIALIZED FUNDS
SOLEShares3.65K
TypeSH
Market value$792.3K
0.95%
Sole
0.00
Shared
0.00
None
3.65K
NORFOLK SOUTHN CORP
SOLEShares2.36K
TypeSH
Market value$702.8K
0.85%
Sole
0.00
Shared
0.00
None
2.36K
DIMENSIONAL ETF TRUST
SOLEShares22.30K
TypeSH
Market value$699.9K
0.84%
Sole
0.00
Shared
0.00
None
22.30K
PROCTER AND GAMBLE CO
SOLEShares4.50K
TypeSH
Market value$683.6K
0.82%
Sole
0.00
Shared
0.00
None
4.50K
SCHWAB STRATEGIC TR
SOLEShares19.52K
TypeSH
Market value$657.1K
0.79%
Sole
0.00
Shared
0.00
None
19.52K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ELI LILLY & COSOLE | COM | 19.85K | SH | $16.27M 19.61% | 0.00 | 0.00 | 19.85K |
APPLE INCSOLE | COM | 25.12K | SH | $6.46M 7.78% | 0.00 | 0.00 | 25.12K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 8.98K | SH | $5.52M 6.65% | 0.00 | 0.00 | 8.98K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 135.84K | SH | $3.60M 4.34% | 0.00 | 0.00 | 135.84K |
VANGUARD MUN BD FDSSOLE | TAX EXEMPT BD | 65.85K | SH | $3.29M 3.97% | 0.00 | 0.00 | 65.85K |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 42.77K | SH | $3.10M 3.73% | 0.00 | 0.00 | 42.77K |
SCHWAB STRATEGIC TRSOLE | US SML CAP ETF | 107.08K | SH | $3.01M 3.62% | 0.00 | 0.00 | 107.08K |
BROWN & BROWN INCSOLE | COM | 29.53K | SH | $2.76M 3.32% | 0.00 | 0.00 | 29.53K |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 105.35K | SH | $2.72M 3.28% | 0.00 | 0.00 | 105.35K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 10.20K | SH | $2.62M 3.15% | 0.00 | 0.00 | 10.20K |
MICROSOFT CORPSOLE | COM | 4.96K | SH | $2.56M 3.08% | 0.00 | 0.00 | 4.96K |
SCHWAB STRATEGIC TRSOLE | INTL EQTY ETF | 93.30K | SH | $2.20M 2.64% | 0.00 | 0.00 | 93.30K |
JOHNSON & JOHNSONSOLE | COM | 8.50K | SH | $1.58M 1.90% | 0.00 | 0.00 | 8.50K |
AMAZON COM INCSOLE | COM | 6.51K | SH | $1.45M 1.74% | 0.00 | 0.00 | 6.51K |
FIRST TR EXCHANGE-TRADED FDSOLE | SHS | 5.78K | SH | $1.35M 1.63% | 0.00 | 0.00 | 5.78K |
DIMENSIONAL ETF TRUSTSOLE | US SMALL CAP ETF | 19.47K | SH | $1.33M 1.61% | 0.00 | 0.00 | 19.47K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 30.47K | SH | $1.30M 1.57% | 0.00 | 0.00 | 30.47K |
SCHWAB STRATEGIC TRSOLE | US LCAP GR ETF | 32.19K | SH | $1.04M 1.25% | 0.00 | 0.00 | 32.19K |
VANGUARD TAX-MANAGED FDSSOLE | VAN FTSE DEV MKT | 15.25K | SH | $922.6K 1.11% | 0.00 | 0.00 | 15.25K |
UNION PAC CORPSOLE | COM | 3.68K | SH | $862.9K 1.04% | 0.00 | 0.00 | 3.68K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 3.65K | SH | $792.3K 0.95% | 0.00 | 0.00 | 3.65K |
NORFOLK SOUTHN CORPSOLE | COM | 2.36K | SH | $702.8K 0.85% | 0.00 | 0.00 | 2.36K |
DIMENSIONAL ETF TRUSTSOLE | WORLD EX US CORE | 22.30K | SH | $699.9K 0.84% | 0.00 | 0.00 | 22.30K |
PROCTER AND GAMBLE COSOLE | COM | 4.50K | SH | $683.6K 0.82% | 0.00 | 0.00 | 4.50K |
SCHWAB STRATEGIC TRSOLE | EMRG MKTEQ ETF | 19.52K | SH | $657.1K 0.79% | 0.00 | 0.00 | 19.52K |
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