Filed: 4/22/2025ACC: 0001754960-25-000232
📋 What this filing means
ELSER FINANCIAL PLANNING, INC filed this quarterly 13F‑HR report disclosing 66 equity positions with a total reported market value of $72.25M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
66
Positions
$72.25M
Total AUM (reported)
938.69K
Total Shares
Allocation by class
COM$41.58M57.6%
S&P 500 ETF SHS$3.85M5.3%
US LRG CAP ETF$2.90M4.0%
US SML CAP ETF$2.70M3.7%
US EQUITY MARKET$2.59M3.6%
US BRD MKT ETF$2.25M3.1%
INTL EQTY ETF$2.07M2.9%
Portfolio Concentration
Top 3$26.71M37.0%
4–10$17.96M24.9%
11–25$14.10M19.5%
Rest$13.48M18.7%
Top 3 weight
37.0%
Top 10 weight
61.8%
Voting Authority Distribution
Total shares with voting rights: 938.69K
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
938.69K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole66
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings66
Rows:
ELI LILLY & CO
SOLEShares20.71K
TypeSH
Market value$17.10M
23.67%
Sole
0.00
Shared
0.00
None
20.71K
APPLE INC
SOLEShares25.94K
TypeSH
Market value$5.76M
7.98%
Sole
0.00
Shared
0.00
None
25.94K
VANGUARD INDEX FDS
SOLEShares7.48K
TypeSH
Market value$3.85M
5.32%
Sole
0.00
Shared
0.00
None
7.48K
BROWN & BROWN INC
SOLEShares29.56K
TypeSH
Market value$3.68M
5.09%
Sole
0.00
Shared
0.00
None
29.56K
SCHWAB STRATEGIC TR
SOLEShares131.56K
TypeSH
Market value$2.90M
4.02%
Sole
0.00
Shared
0.00
None
131.56K
SCHWAB STRATEGIC TR
SOLEShares115.19K
TypeSH
Market value$2.70M
3.74%
Sole
0.00
Shared
0.00
None
115.19K
DIMENSIONAL ETF TRUST
SOLEShares42.77K
TypeSH
Market value$2.59M
3.58%
Sole
0.00
Shared
0.00
None
42.77K
SCHWAB STRATEGIC TR
SOLEShares104.63K
TypeSH
Market value$2.25M
3.12%
Sole
0.00
Shared
0.00
None
104.63K
SCHWAB STRATEGIC TR
SOLEShares104.41K
TypeSH
Market value$2.07M
2.86%
Sole
0.00
Shared
0.00
None
104.41K
MICROSOFT CORP
SOLEShares4.72K
TypeSH
Market value$1.77M
2.45%
Sole
0.00
Shared
0.00
None
4.72K
JOHNSON & JOHNSON
SOLEShares8.62K
TypeSH
Market value$1.43M
1.98%
Sole
0.00
Shared
0.00
None
8.62K
DIMENSIONAL ETF TRUST
SOLEShares30.47K
TypeSH
Market value$1.28M
1.77%
Sole
0.00
Shared
0.00
None
30.47K
DIMENSIONAL ETF TRUST
SOLEShares19.47K
TypeSH
Market value$1.16M
1.61%
Sole
0.00
Shared
0.00
None
19.47K
AMAZON COM INC
SOLEShares5.98K
TypeSH
Market value$1.14M
1.57%
Sole
0.00
Shared
0.00
None
5.98K
VANGUARD INDEX FDS
SOLEShares5K
TypeSH
Market value$1.11M
1.54%
Sole
0.00
Shared
0.00
None
5K
FIRST TR NASDAQ 100 TECH IND
SOLEShares5.78K
TypeSH
Market value$1.00M
1.39%
Sole
0.00
Shared
0.00
None
5.78K
VANGUARD SPECIALIZED FUNDS
SOLEShares5.07K
TypeSH
Market value$983.3K
1.36%
Sole
0.00
Shared
0.00
None
5.07K
VANGUARD MUN BD FDS
SOLEShares9.45K
TypeSH
Market value$933.3K
1.29%
Sole
0.00
Shared
0.00
None
9.45K
UNION PAC CORP
SOLEShares3.75K
TypeSH
Market value$886.0K
1.23%
Sole
0.00
Shared
0.00
None
3.75K
SCHWAB STRATEGIC TR
SOLEShares28.92K
TypeSH
Market value$797.3K
1.10%
Sole
0.00
Shared
0.00
None
28.92K
VANGUARD TAX-MANAGED FDS
SOLEShares15.24K
TypeSH
Market value$774.5K
1.07%
Sole
0.00
Shared
0.00
None
15.24K
PROCTER AND GAMBLE CO
SOLEShares4.50K
TypeSH
Market value$767.2K
1.06%
Sole
0.00
Shared
0.00
None
4.50K
AIR PRODS & CHEMS INC
SOLEShares2.31K
TypeSH
Market value$681.6K
0.94%
Sole
0.00
Shared
0.00
None
2.31K
DIMENSIONAL ETF TRUST
SOLEShares22.30K
TypeSH
Market value$584.3K
0.81%
Sole
0.00
Shared
0.00
None
22.30K
PEPSICO INC
SOLEShares3.75K
TypeSH
Market value$563.0K
0.78%
Sole
0.00
Shared
0.00
None
3.75K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ELI LILLY & COSOLE | COM | 20.71K | SH | $17.10M 23.67% | 0.00 | 0.00 | 20.71K |
APPLE INCSOLE | COM | 25.94K | SH | $5.76M 7.98% | 0.00 | 0.00 | 25.94K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 7.48K | SH | $3.85M 5.32% | 0.00 | 0.00 | 7.48K |
BROWN & BROWN INCSOLE | COM | 29.56K | SH | $3.68M 5.09% | 0.00 | 0.00 | 29.56K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 131.56K | SH | $2.90M 4.02% | 0.00 | 0.00 | 131.56K |
SCHWAB STRATEGIC TRSOLE | US SML CAP ETF | 115.19K | SH | $2.70M 3.74% | 0.00 | 0.00 | 115.19K |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 42.77K | SH | $2.59M 3.58% | 0.00 | 0.00 | 42.77K |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 104.63K | SH | $2.25M 3.12% | 0.00 | 0.00 | 104.63K |
SCHWAB STRATEGIC TRSOLE | INTL EQTY ETF | 104.41K | SH | $2.07M 2.86% | 0.00 | 0.00 | 104.41K |
MICROSOFT CORPSOLE | COM | 4.72K | SH | $1.77M 2.45% | 0.00 | 0.00 | 4.72K |
JOHNSON & JOHNSONSOLE | COM | 8.62K | SH | $1.43M 1.98% | 0.00 | 0.00 | 8.62K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 30.47K | SH | $1.28M 1.77% | 0.00 | 0.00 | 30.47K |
DIMENSIONAL ETF TRUSTSOLE | US SMALL CAP ETF | 19.47K | SH | $1.16M 1.61% | 0.00 | 0.00 | 19.47K |
AMAZON COM INCSOLE | COM | 5.98K | SH | $1.14M 1.57% | 0.00 | 0.00 | 5.98K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 5K | SH | $1.11M 1.54% | 0.00 | 0.00 | 5K |
FIRST TR NASDAQ 100 TECH INDSOLE | SHS | 5.78K | SH | $1.00M 1.39% | 0.00 | 0.00 | 5.78K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 5.07K | SH | $983.3K 1.36% | 0.00 | 0.00 | 5.07K |
VANGUARD MUN BD FDSSOLE | INTERMEDIATE TRM | 9.45K | SH | $933.3K 1.29% | 0.00 | 0.00 | 9.45K |
UNION PAC CORPSOLE | COM | 3.75K | SH | $886.0K 1.23% | 0.00 | 0.00 | 3.75K |
SCHWAB STRATEGIC TRSOLE | EMRG MKTEQ ETF | 28.92K | SH | $797.3K 1.10% | 0.00 | 0.00 | 28.92K |
VANGUARD TAX-MANAGED FDSSOLE | VAN FTSE DEV MKT | 15.24K | SH | $774.5K 1.07% | 0.00 | 0.00 | 15.24K |
PROCTER AND GAMBLE COSOLE | COM | 4.50K | SH | $767.2K 1.06% | 0.00 | 0.00 | 4.50K |
AIR PRODS & CHEMS INCSOLE | COM | 2.31K | SH | $681.6K 0.94% | 0.00 | 0.00 | 2.31K |
DIMENSIONAL ETF TRUSTSOLE | WORLD EX US CORE | 22.30K | SH | $584.3K 0.81% | 0.00 | 0.00 | 22.30K |
PEPSICO INCSOLE | COM | 3.75K | SH | $563.0K 0.78% | 0.00 | 0.00 | 3.75K |
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