Filed: 1/29/2025ACC: 0001754960-25-000077
📋 What this filing means
ELSER FINANCIAL PLANNING, INC filed this quarterly 13F‑HR report disclosing 110 equity positions with a total reported market value of $1.67B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
110
Positions
$1.67B
Total AUM (reported)
8.50B
Total Shares
Allocation by class
COM$1.04B62.2%
CORE FIXED INCOM$143.22M8.6%
US CORE EQT MKT$80.29M4.8%
US EQUITY MARKET$63.95M3.8%
INTL CORE EQUITY$52.30M3.1%
US SMALL CAP ETF$47.71M2.9%
US MKTWIDE VALUE$40.33M2.4%
Portfolio Concentration
Top 3$1.22B72.9%
4–10$303.55M18.2%
11–25$99.79M6.0%
Rest$50.10M3.0%
Top 3 weight
72.9%
Top 10 weight
91.0%
Voting Authority Distribution
Total shares with voting rights: 8.50B
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
8.50B
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole110
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings110
Rows:
MERCHANTS BANCORP IND
SOLEShares27.26M
TypeSH
Market value$994.21M
59.49%
Sole
0.00
Shared
0.00
None
27.26M
DIMENSIONAL ETF TRUST
SOLEShares3.44B
TypeSH
Market value$143.22M
8.57%
Sole
0.00
Shared
0.00
None
3.44B
DIMENSIONAL ETF TRUST
SOLEShares1.98B
TypeSH
Market value$80.29M
4.80%
Sole
0.00
Shared
0.00
None
1.98B
DIMENSIONAL ETF TRUST
SOLEShares1M
TypeSH
Market value$63.95M
3.83%
Sole
0.00
Shared
0.00
None
1M
DIMENSIONAL ETF TRUST
SOLEShares2.02B
TypeSH
Market value$52.30M
3.13%
Sole
0.00
Shared
0.00
None
2.02B
DIMENSIONAL ETF TRUST
SOLEShares733.08K
TypeSH
Market value$47.71M
2.85%
Sole
0.00
Shared
0.00
None
733.08K
DIMENSIONAL ETF TRUST
SOLEShares985.54K
TypeSH
Market value$40.33M
2.41%
Sole
0.00
Shared
0.00
None
985.54K
DIMENSIONAL ETF TRUST
SOLEShares706.14K
TypeSH
Market value$39.30M
2.35%
Sole
0.00
Shared
0.00
None
706.14K
DIMENSIONAL ETF TRUST
SOLEShares709.72K
TypeSH
Market value$33.27M
1.99%
Sole
0.00
Shared
0.00
None
709.72K
DIMENSIONAL ETF TRUST
SOLEShares1.02B
TypeSH
Market value$26.69M
1.60%
Sole
0.00
Shared
0.00
None
1.02B
ELI LILLY & CO
SOLEShares19.55K
TypeSH
Market value$15.09M
0.90%
Sole
0.00
Shared
0.00
None
19.55K
DIMENSIONAL ETF TRUST
SOLEShares559.16K
TypeSH
Market value$13.90M
0.83%
Sole
0.00
Shared
0.00
None
559.16K
DIMENSIONAL ETF TRUST
SOLEShares421.78K
TypeSH
Market value$10.77M
0.64%
Sole
0.00
Shared
0.00
None
421.78K
DIMENSIONAL ETF TRUST
SOLEShares221K
TypeSH
Market value$8.38M
0.50%
Sole
0.00
Shared
0.00
None
221K
DIMENSIONAL ETF TRUST
SOLEShares222.50K
TypeSH
Market value$7.31M
0.44%
Sole
0.00
Shared
0.00
None
222.50K
VANGUARD SCOTTSDALE FDS
SOLEShares83.50K
TypeSH
Market value$6.70M
0.40%
Sole
0.00
Shared
0.00
None
83.50K
ISHARES TR
SOLEShares264.54K
TypeSH
Market value$6.53M
0.39%
Sole
0.00
Shared
0.00
None
264.54K
APPLE INC
SOLEShares24.94K
TypeSH
Market value$6.25M
0.37%
Sole
0.00
Shared
0.00
None
24.94K
DIMENSIONAL ETF TRUST
SOLEShares159.21K
TypeSH
Market value$4.65M
0.28%
Sole
0.00
Shared
0.00
None
159.21K
DIMENSIONAL ETF TRUST
SOLEShares118.42K
TypeSH
Market value$3.92M
0.23%
Sole
0.00
Shared
0.00
None
118.42K
BROWN & BROWN INC
SOLEShares35.84K
TypeSH
Market value$3.66M
0.22%
Sole
0.00
Shared
0.00
None
35.84K
VANGUARD INDEX FDS
SOLEShares6.18K
TypeSH
Market value$3.33M
0.20%
Sole
0.00
Shared
0.00
None
6.18K
SCHWAB STRATEGIC TR
SOLEShares135.41K
TypeSH
Market value$3.14M
0.19%
Sole
0.00
Shared
0.00
None
135.41K
VANGUARD SCOTTSDALE FDS
SOLEShares39.60K
TypeSH
Market value$3.09M
0.18%
Sole
0.00
Shared
0.00
None
39.60K
SCHWAB STRATEGIC TR
SOLEShares118.92K
TypeSH
Market value$3.08M
0.18%
Sole
0.00
Shared
0.00
None
118.92K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
MERCHANTS BANCORP INDSOLE | COM | 27.26M | SH | $994.21M 59.49% | 0.00 | 0.00 | 27.26M |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 3.44B | SH | $143.22M 8.57% | 0.00 | 0.00 | 3.44B |
DIMENSIONAL ETF TRUSTSOLE | US CORE EQT MKT | 1.98B | SH | $80.29M 4.80% | 0.00 | 0.00 | 1.98B |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 1M | SH | $63.95M 3.83% | 0.00 | 0.00 | 1M |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQUITY | 2.02B | SH | $52.30M 3.13% | 0.00 | 0.00 | 2.02B |
DIMENSIONAL ETF TRUSTSOLE | US SMALL CAP ETF | 733.08K | SH | $47.71M 2.85% | 0.00 | 0.00 | 733.08K |
DIMENSIONAL ETF TRUSTSOLE | US MKTWIDE VALUE | 985.54K | SH | $40.33M 2.41% | 0.00 | 0.00 | 985.54K |
DIMENSIONAL ETF TRUSTSOLE | US TARGETED VLU | 706.14K | SH | $39.30M 2.35% | 0.00 | 0.00 | 706.14K |
DIMENSIONAL ETF TRUSTSOLE | SHORT DURATION F | 709.72K | SH | $33.27M 1.99% | 0.00 | 0.00 | 709.72K |
DIMENSIONAL ETF TRUSTSOLE | EMERGING MKTS CO | 1.02B | SH | $26.69M 1.60% | 0.00 | 0.00 | 1.02B |
ELI LILLY & COSOLE | COM | 19.55K | SH | $15.09M 0.90% | 0.00 | 0.00 | 19.55K |
DIMENSIONAL ETF TRUSTSOLE | WORLD EX US CORE | 559.16K | SH | $13.90M 0.83% | 0.00 | 0.00 | 559.16K |
DIMENSIONAL ETF TRUSTSOLE | GLOBAL REAL EST | 421.78K | SH | $10.77M 0.64% | 0.00 | 0.00 | 421.78K |
DIMENSIONAL ETF TRUSTSOLE | US SUSTAINABILTY | 221K | SH | $8.38M 0.50% | 0.00 | 0.00 | 221K |
DIMENSIONAL ETF TRUSTSOLE | INTERNATIONAL | 222.50K | SH | $7.31M 0.44% | 0.00 | 0.00 | 222.50K |
VANGUARD SCOTTSDALE FDSSOLE | INT-TERM CORP | 83.50K | SH | $6.70M 0.40% | 0.00 | 0.00 | 83.50K |
ISHARES TRSOLE | ESG AWRE 1 5 YR | 264.54K | SH | $6.53M 0.39% | 0.00 | 0.00 | 264.54K |
APPLE INCSOLE | COM | 24.94K | SH | $6.25M 0.37% | 0.00 | 0.00 | 24.94K |
DIMENSIONAL ETF TRUSTSOLE | INTL CORE EQT MK | 159.21K | SH | $4.65M 0.28% | 0.00 | 0.00 | 159.21K |
DIMENSIONAL ETF TRUSTSOLE | EMERGING MARKETS | 118.42K | SH | $3.92M 0.23% | 0.00 | 0.00 | 118.42K |
BROWN & BROWN INCSOLE | COM | 35.84K | SH | $3.66M 0.22% | 0.00 | 0.00 | 35.84K |
VANGUARD INDEX FDSSOLE | S&P 500 ETF SHS | 6.18K | SH | $3.33M 0.20% | 0.00 | 0.00 | 6.18K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 135.41K | SH | $3.14M 0.19% | 0.00 | 0.00 | 135.41K |
VANGUARD SCOTTSDALE FDSSOLE | SHRT TRM CORP BD | 39.60K | SH | $3.09M 0.18% | 0.00 | 0.00 | 39.60K |
SCHWAB STRATEGIC TRSOLE | US SML CAP ETF | 118.92K | SH | $3.08M 0.18% | 0.00 | 0.00 | 118.92K |
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