Filed: 10/17/2024ACC: 0001754960-24-000503
📋 What this filing means
ELSER FINANCIAL PLANNING, INC filed this quarterly 13F‑HR report disclosing 62 equity positions with a total reported market value of $68.92M. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.
62
Positions
$68.92M
Total AUM (reported)
652.59K
Total Shares
Allocation by class
COM$41.04M59.5%
US SML CAP ETF$3.29M4.8%
US LRG CAP ETF$3.15M4.6%
US EQUITY MARKET$2.66M3.9%
US BRD MKT ETF$2.48M3.6%
INTL EQTY ETF$2.36M3.4%
CORE FIXED INCOM$1.29M1.9%
Portfolio Concentration
Top 3$27.49M39.9%
4–10$17.16M24.9%
11–25$12.57M18.2%
Rest$11.71M17.0%
Top 3 weight
39.9%
Top 10 weight
64.8%
Voting Authority Distribution
Total shares with voting rights: 652.59K
Sole
Full voting authority
0.00
shares
% of voting shares0.0%
Shared
Joint voting authority
0.00
shares
% of voting shares0.0%
None
No voting authority
652.59K
shares
% of voting shares100.0%
Investment Discretion (by position count)
Sole62
Shared0
Other0
Dominant voting typeNone · 100.0% of voting shares
Institutional Holdings62
Rows:
ELI LILLY & CO
SOLEShares19.83K
TypeSH
Market value$17.57M
25.49%
Sole
0.00
Shared
0.00
None
19.83K
APPLE INC
SOLEShares25.32K
TypeSH
Market value$5.90M
8.56%
Sole
0.00
Shared
0.00
None
25.32K
BROWN & BROWN INC
SOLEShares38.83K
TypeSH
Market value$4.02M
5.84%
Sole
0.00
Shared
0.00
None
38.83K
SCHWAB STRATEGIC TR
SOLEShares63.87K
TypeSH
Market value$3.29M
4.77%
Sole
0.00
Shared
0.00
None
63.87K
SCHWAB STRATEGIC TR
SOLEShares46.35K
TypeSH
Market value$3.15M
4.56%
Sole
0.00
Shared
0.00
None
46.35K
DIMENSIONAL ETF TRUST
SOLEShares42.77K
TypeSH
Market value$2.66M
3.86%
Sole
0.00
Shared
0.00
None
42.77K
SCHWAB STRATEGIC TR
SOLEShares37.34K
TypeSH
Market value$2.48M
3.60%
Sole
0.00
Shared
0.00
None
37.34K
SCHWAB STRATEGIC TR
SOLEShares57.39K
TypeSH
Market value$2.36M
3.42%
Sole
0.00
Shared
0.00
None
57.39K
MICROSOFT CORP
SOLEShares4.50K
TypeSH
Market value$1.94M
2.81%
Sole
0.00
Shared
0.00
None
4.50K
DIMENSIONAL ETF TRUST
SOLEShares29.77K
TypeSH
Market value$1.29M
1.87%
Sole
0.00
Shared
0.00
None
29.77K
DIMENSIONAL ETF TRUST
SOLEShares19.47K
TypeSH
Market value$1.26M
1.83%
Sole
0.00
Shared
0.00
None
19.47K
VANGUARD INDEX FDS
SOLEShares5K
TypeSH
Market value$1.19M
1.72%
Sole
0.00
Shared
0.00
None
5K
FIRST TR NASDAQ 100 TECH IND
SOLEShares5.78K
TypeSH
Market value$1.11M
1.61%
Sole
0.00
Shared
0.00
None
5.78K
VANGUARD SPECIALIZED FUNDS
SOLEShares5.30K
TypeSH
Market value$1.05M
1.52%
Sole
0.00
Shared
0.00
None
5.30K
JOHNSON & JOHNSON
SOLEShares6.26K
TypeSH
Market value$1.02M
1.47%
Sole
0.00
Shared
0.00
None
6.26K
SCHWAB STRATEGIC TR
SOLEShares30.82K
TypeSH
Market value$899.4K
1.30%
Sole
0.00
Shared
0.00
None
30.82K
AMAZON COM INC
SOLEShares4.78K
TypeSH
Market value$890.3K
1.29%
Sole
0.00
Shared
0.00
None
4.78K
VANGUARD TAX-MANAGED FDS
SOLEShares15.22K
TypeSH
Market value$803.6K
1.17%
Sole
0.00
Shared
0.00
None
15.22K
UNION PAC CORP
SOLEShares3.23K
TypeSH
Market value$794.9K
1.15%
Sole
0.00
Shared
0.00
None
3.23K
AIR PRODS & CHEMS INC
SOLEShares2.59K
TypeSH
Market value$771.4K
1.12%
Sole
0.00
Shared
0.00
None
2.59K
DIMENSIONAL ETF TRUST
SOLEShares22.30K
TypeSH
Market value$602.4K
0.87%
Sole
0.00
Shared
0.00
None
22.30K
NORFOLK SOUTHN CORP
SOLEShares2.35K
TypeSH
Market value$584.2K
0.85%
Sole
0.00
Shared
0.00
None
2.35K
SCHWAB STRATEGIC TR
SOLEShares5.30K
TypeSH
Market value$551.8K
0.80%
Sole
0.00
Shared
0.00
None
5.30K
SCHWAB STRATEGIC TR
SOLEShares23.15K
TypeSH
Market value$536.5K
0.78%
Sole
0.00
Shared
0.00
None
23.15K
CATERPILLAR INC
SOLEShares1.31K
TypeSH
Market value$514.3K
0.75%
Sole
0.00
Shared
0.00
None
1.31K
| Issuer | Class | Shares | Type | Value / Portfolio % | Voting — Sole | Shared | None |
|---|---|---|---|---|---|---|---|
ELI LILLY & COSOLE | COM | 19.83K | SH | $17.57M 25.49% | 0.00 | 0.00 | 19.83K |
APPLE INCSOLE | COM | 25.32K | SH | $5.90M 8.56% | 0.00 | 0.00 | 25.32K |
BROWN & BROWN INCSOLE | COM | 38.83K | SH | $4.02M 5.84% | 0.00 | 0.00 | 38.83K |
SCHWAB STRATEGIC TRSOLE | US SML CAP ETF | 63.87K | SH | $3.29M 4.77% | 0.00 | 0.00 | 63.87K |
SCHWAB STRATEGIC TRSOLE | US LRG CAP ETF | 46.35K | SH | $3.15M 4.56% | 0.00 | 0.00 | 46.35K |
DIMENSIONAL ETF TRUSTSOLE | US EQUITY MARKET | 42.77K | SH | $2.66M 3.86% | 0.00 | 0.00 | 42.77K |
SCHWAB STRATEGIC TRSOLE | US BRD MKT ETF | 37.34K | SH | $2.48M 3.60% | 0.00 | 0.00 | 37.34K |
SCHWAB STRATEGIC TRSOLE | INTL EQTY ETF | 57.39K | SH | $2.36M 3.42% | 0.00 | 0.00 | 57.39K |
MICROSOFT CORPSOLE | COM | 4.50K | SH | $1.94M 2.81% | 0.00 | 0.00 | 4.50K |
DIMENSIONAL ETF TRUSTSOLE | CORE FIXED INCOM | 29.77K | SH | $1.29M 1.87% | 0.00 | 0.00 | 29.77K |
DIMENSIONAL ETF TRUSTSOLE | US SMALL CAP ETF | 19.47K | SH | $1.26M 1.83% | 0.00 | 0.00 | 19.47K |
VANGUARD INDEX FDSSOLE | SMALL CP ETF | 5K | SH | $1.19M 1.72% | 0.00 | 0.00 | 5K |
FIRST TR NASDAQ 100 TECH INDSOLE | SHS | 5.78K | SH | $1.11M 1.61% | 0.00 | 0.00 | 5.78K |
VANGUARD SPECIALIZED FUNDSSOLE | DIV APP ETF | 5.30K | SH | $1.05M 1.52% | 0.00 | 0.00 | 5.30K |
JOHNSON & JOHNSONSOLE | COM | 6.26K | SH | $1.02M 1.47% | 0.00 | 0.00 | 6.26K |
SCHWAB STRATEGIC TRSOLE | EMRG MKTEQ ETF | 30.82K | SH | $899.4K 1.30% | 0.00 | 0.00 | 30.82K |
AMAZON COM INCSOLE | COM | 4.78K | SH | $890.3K 1.29% | 0.00 | 0.00 | 4.78K |
VANGUARD TAX-MANAGED FDSSOLE | VAN FTSE DEV MKT | 15.22K | SH | $803.6K 1.17% | 0.00 | 0.00 | 15.22K |
UNION PAC CORPSOLE | COM | 3.23K | SH | $794.9K 1.15% | 0.00 | 0.00 | 3.23K |
AIR PRODS & CHEMS INCSOLE | COM | 2.59K | SH | $771.4K 1.12% | 0.00 | 0.00 | 2.59K |
DIMENSIONAL ETF TRUSTSOLE | WORLD EX US CORE | 22.30K | SH | $602.4K 0.87% | 0.00 | 0.00 | 22.30K |
NORFOLK SOUTHN CORPSOLE | COM | 2.35K | SH | $584.2K 0.85% | 0.00 | 0.00 | 2.35K |
SCHWAB STRATEGIC TRSOLE | US LCAP GR ETF | 5.30K | SH | $551.8K 0.80% | 0.00 | 0.00 | 5.30K |
SCHWAB STRATEGIC TRSOLE | US REIT ETF | 23.15K | SH | $536.5K 0.78% | 0.00 | 0.00 | 23.15K |
CATERPILLAR INCSOLE | COM | 1.31K | SH | $514.3K 0.75% | 0.00 | 0.00 | 1.31K |
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