EATON SAM

PrivateCIK: 1850580
Location

SAN FRANCISCO, CA

Senior insider sale

Chief Technology Officer at YELP INC — senior position signals high conviction

$509.8K

13.37K shares

What this filing means

EATON SAM plans to sell 13.37K shares of YELP INC valued at approximately $509.8K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderEATON SAMCIK 1850580
IssuerYELP INCCIK 1345016
Officer· Chief Technology Officer
Since Mar 2021
13.37K
Shares to sell
$509.8K
Approx. market value
461.00
Acquired (3 months)
1
Planned
4 completed
Securities Acquired — Last 3 Months1
Sort

Employee Stock Purchase Plan

Cash

5/31/2025
461.00
Total acquired461.00
Planned & Completed Dispositions5
Sort

Completed

Completed

Units to sell

2.38K

Market value

$90.7K

5/22/2025
Completed

Units to sell

1.36K

Market value

$52.0K

5/22/2025
Completed

Units to sell

6.45K

Market value

$246.2K

5/22/2025
Completed

Units to sell

2.72K

Market value

$103.8K

5/22/2025

Planned — Approximate Date

NYSEPlanned

Units to sell

461.00

Market value

$17.1K

6/3/2025
Total

Units

13.37K

Value

$509.8K

EATON SAM — Planned Insider Sale (Form 144) | Finecho