EATON SAM

PrivateCIK: 1850580
Location

SAN FRANCISCO, CA

Senior insider sale

Chief Technology Officer at YELP INC — senior position signals high conviction

$492.7K

12.90K shares

What this filing means

EATON SAM plans to sell 12.90K shares of YELP INC valued at approximately $492.7K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderEATON SAMCIK 1850580
IssuerYELP INCCIK 1345016
Officer· Chief Technology Officer
Since Mar 2021
12.90K
Shares to sell
$492.7K
Approx. market value
12.90K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months4
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Performance Shares

Not Applicable

5/20/2025
2.38K

Restricted Stock

Not Applicable

5/20/2025
6.45K

Performance Shares

Not Applicable

3/15/2025
2.72K

Restricted Stock

Not Applicable

2/20/2025
1.36K
Total acquired12.90K
Planned & Completed Dispositions1
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NYSEPlanned

Units to sell

12.90K

Market value

$492.7K

5/22/2025
Total

Units

12.90K

Value

$492.7K

EATON SAM — Planned Insider Sale (Form 144) | Finecho