DIRECT DIGITAL MANAGEMENT, LLC reported 4 transactions at DIRECT DIGITAL HOLDINGS, INC.

Review the transaction codes below to understand the nature of each event.

DIRECT DIGITAL MANAGEMENT, LLC

Filed: 6/20/2025ACC: 0001880613-25-000050

InsiderDIRECT DIGITAL MANAGEMENT, LLCCIK 1897454

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IssuerDIRECT DIGITAL HOLDINGS, INC.CIK 1880613

10% Owner

Since Feb 2022

-420K

Net shares

Net seller

$0.00

Total acquired

Open market trades

0B · 0S

Total transactions

420K acquired · 840K disposed

Non-Derivative Transactions4

Class A Common Stock, par value $0.001 per share

Direct

C · Conversion

+70K

Price / share

—

Trade value

—

% of position

New position

3/26/2025

0.00→70K

Class A Common Stock, par value $0.001 per share

Direct

J · J

−70K

Price / share

—

Trade value

—

% of position

New position

3/26/2025

70K→0.00

Class A Common Stock, par value $0.001 per share

Direct

C · Conversion

+350K

Price / share

—

Trade value

—

% of position

New position

6/18/2025

0.00→350K

Class A Common Stock, par value $0.001 per share

Direct

J · J

−350K

Price / share

—

Trade value

—

% of position

New position

6/18/2025

350K→0.00

Total

Net shares

+0.00

Net value

$0.00

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock, par value $0.001 per share Direct	3/26/2025	C · Conversion	+70K	—	—	New position	0.00	70K
Class A Common Stock, par value $0.001 per share Direct	3/26/2025	J · J	−70K	—	—	New position	70K	0.00
Class A Common Stock, par value $0.001 per share Direct	6/18/2025	C · Conversion	+350K	—	—	New position	0.00	350K
Class A Common Stock, par value $0.001 per share Direct	6/18/2025	J · J	−350K	—	—	New position	350K	0.00
Total			+0.00		$0.00

Derivative Transactions2

Class A Common Units of Direct Digital Holdings LLC

Direct

C · Conversion

Converts to

Class A Common Stock, par value $0.001 per share

70K shares

−70K

Strike price

Held after

10.80M

Exercisable

—

3/26/2025

Class A Common Units of Direct Digital Holdings LLC

Direct

C · Conversion

Converts to

Class A Common Stock, par value $0.001 per share

350K shares

−350K

Strike price

Held after

10.45M

Exercisable

—

6/18/2025

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Class A Common Units of Direct Digital Holdings LLC Direct	Class A Common Stock, par value $0.001 per share70K shares	3/26/2025	C · Conversion	−70K		—	10.80M
Class A Common Units of Direct Digital Holdings LLC Direct	Class A Common Stock, par value $0.001 per share350K shares	6/18/2025	C · Conversion	−350K		—	10.45M