Senior insider sale
President and CEO at VITAL FARMS, INC. — senior position signals high conviction
$1.14M
44.39K shares
What this filing means
DIEZ-CANSECO RUSSELL plans to sell 44.39K shares of VITAL FARMS, INC. valued at approximately $1.14M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 3/4/2026ACC: 0001950047-26-002174
DirectorOfficer· President and CEO
Since Jul 2020
44.39K
Shares to sell
$1.14M
Approx. market value
27.66K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months1
Restricted stock vesting under a registered plan
Not Applicable
3/3/2026
27.66KTotal acquired27.66K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
3/3/2026 | Restricted stock vesting under a registered plan Not Applicable | 27.66K | — |
| Total | 27.66K | ||
Planned & Completed Dispositions2
Completed
—Completed
Units to sell
16.73K
Market value
$586.5K
12/15/2025
Planned — Approximate Date
NASDAQPlanned
Units to sell
27.66K
Market value
$553.5K
3/4/2026
Total
Units
44.39K
Value
$1.14M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
12/15/2025 | 16.73K | $586.5K | — | Completed |
| Planned — Approximate Date | ||||
3/4/2026 | 27.66K | $553.5K | NASDAQ | Planned |
| Total | 44.39K | $1.14M | ||