Senior insider sale
President and CEO at VITAL FARMS, INC. — senior position signals high conviction
$1.86M
51.50K shares
What this filing means
DIEZ-CANSECO RUSSELL plans to sell 51.50K shares of VITAL FARMS, INC. valued at approximately $1.86M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 12/15/2025ACC: 0001950047-25-010305
DirectorOfficer· President and CEO
Since Jul 2020
51.50K
Shares to sell
$1.86M
Approx. market value
41.84K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months1
Previously Exercised Stock Options
Cash
8/12/2024
41.84KTotal acquired41.84K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/12/2024 | Previously Exercised Stock Options Cash | 41.84K | — |
| Total | 41.84K | ||
Planned & Completed Dispositions2
Completed
—Completed
Units to sell
9.67K
Market value
$429.1K
10/8/2025
Planned — Approximate Date
NASDAQPlanned
Units to sell
41.84K
Market value
$1.43M
12/15/2025
Total
Units
51.50K
Value
$1.86M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
10/8/2025 | 9.67K | $429.1K | — | Completed |
| Planned — Approximate Date | ||||
12/15/2025 | 41.84K | $1.43M | NASDAQ | Planned |
| Total | 51.50K | $1.86M | ||