Senior insider sale
President and CEO at VITAL FARMS, INC. — senior position signals high conviction
$2.31M
50.10K shares
What this filing means
DIEZ-CANSECO RUSSELL plans to sell 50.10K shares of VITAL FARMS, INC. valued at approximately $2.31M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 8/12/2025ACC: 0001950047-25-005672
DirectorOfficer· President and CEO
Since Jul 2020
50.10K
Shares to sell
$2.31M
Approx. market value
50.10K
Acquired (3 months)
1
Planned
Securities Acquired — Last 3 Months2
Previously Exercised Stock Options
Cash
10/12/2023
30.55KRestricted Stock Units
N/A
3/10/2023
19.55KTotal acquired50.10K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
10/12/2023 | Previously Exercised Stock Options Cash | 30.55K | — |
3/10/2023 | Restricted Stock Units N/A | 19.55K | — |
| Total | 50.10K | ||
Planned & Completed Dispositions1
NASDAQPlanned
Units to sell
50.10K
Market value
$2.31M
8/12/2025
Total
Units
50.10K
Value
$2.31M
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
8/12/2025 | 50.10K | $2.31M | NASDAQ | Planned |
| Total | 50.10K | $2.31M | ||