DIEZ-CANSECO RUSSELL (President and CEO) sold 2.4% of their position (16.70K shares) of VITAL FARMS, INC. on the open market
Open‑market sale worth $790.3K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 2 sales
Filed: 9/12/2025ACC: 0000950170-25-114533
DirectorOfficer· President and CEO
Since Jul 2020
-26.70K
Net shares
Net seller
$790.3K
Total sold
2
Open market trades
0B · 2S
3
Total transactions
26.70K disposed
Non-Derivative Transactions3
Common Stock
Direct
Shares
−15.76K
Price / share
$47.29
Trade value
$745.15K
% of position
2.2%
9/10/2025
702.48K→686.72K
Common Stock
Direct
Shares
−943.00
Price / share
$47.84
Trade value
$45.11K
% of position
0.1%
9/10/2025
686.72K→685.78K
Common Stock
Direct
Shares
−10K
Price / share
—
Trade value
—
% of position
1.5%
9/11/2025
685.78K→675.78K
Total
Net shares
−26.70K
Net value
-$790.26K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 9/10/2025 | S · Sale | −15.76K | $47.29 | $745.15K | 2.2% | 702.48K | 686.72K |
| Common Stock Direct | 9/10/2025 | S · Sale | −943.00 | $47.84 | $45.11K | 0.1% | 686.72K | 685.78K |
| Common Stock Direct | 9/11/2025 | G · Gift | −10K | — | — | 1.5% | 685.78K | 675.78K |
| Total | −26.70K | -$790.26K | ||||||
Derivative Transactions0
No derivative transactions reported