DIAZ DIANA P (Interim CFO) exercised options at DIRECT DIGITAL HOLDINGS, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 10/21/2026ACC: 0001493839-26-000005
Officer· Interim CFO
Since Jun 2023
-9.00
Net shares
Net seller
$2.88
Total sold
0
Open market trades
0B · 0S
3
Total transactions
28.00 acquired · 37.00 disposed
Non-Derivative Transactions2
Class A Common Stock, par value $0.001 per share
Direct
Shares
+28.00
Price / share
—
Trade value
—
% of position
17.6%
10/16/2026
159.00→187.00
Class A Common Stock, par value $0.001 per share
Direct
Shares
−9.00
Price / share
$0.32
Trade value
$2.88
% of position
4.8%
10/16/2026
187.00→178.00
Total
Net shares
+19.00
Net value
-$2.88
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock, par value $0.001 per share Direct | 10/16/2026 | M · Option Exercise | +28.00 | — | — | 17.6% | 159.00 | 187.00 |
| Class A Common Stock, par value $0.001 per share Direct | 10/16/2026 | F · Tax Withholding | −9.00 | $0.32 | $2.88 | 4.8% | 187.00 | 178.00 |
| Total | +19.00 | -$2.88 | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock, par value $0.001 per share
28.00 shares
Shares
−28.00
Strike price
Held after
0.00
Exercisable
—
10/16/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock, par value $0.001 per share28.00 shares | 10/16/2026 | M · Option Exercise | −28.00 | — | 0.00 |