DIAZ DIANA P (Interim CFO) exercised options at DIRECT DIGITAL HOLDINGS, INC.

Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.

M · 3 exercises

DIAZ DIANA P

Filed: 6/29/2026ACC: 0001493839-26-000003

InsiderDIAZ DIANA PCIK 1493839

→

IssuerDIRECT DIGITAL HOLDINGS, INC.CIK 1880613

Officer· Interim CFO

Since Jun 2023

+4.33K

Net shares

Net buyer

$544.28

Total sold

Open market trades

0B · 0S

Total transactions

4.54K acquired · 204.00 disposed

Non-Derivative Transactions5

Class A Common Stock, par value $0.001 per share

Direct

M · Option Exercise

+28.00

Price / share

—

Trade value

—

% of position

75.7%

10/16/2025

37.00→65.00

Class A Common Stock, par value $0.001 per share

Direct

M · Option Exercise

+102.00

Price / share

—

Trade value

—

% of position

156.9%

1/24/2026

65.00→167.00

Class A Common Stock, par value $0.001 per share

Direct

F · Tax Withholding

−31.00

Price / share

$16.48

Trade value

$510.88

% of position

18.6%

1/24/2026

167.00→136.00

Class A Common Stock, par value $0.001 per share

Direct

M · Option Exercise

+33.00

Price / share

—

Trade value

—

% of position

24.3%

4/1/2026

136.00→169.00

Class A Common Stock, par value $0.001 per share

Direct

F · Tax Withholding

−10.00

Price / share

$3.34

Trade value

$33.40

% of position

5.9%

4/1/2026

169.00→159.00

Total

Net shares

+122.00

Net value

-$544.28

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock, par value $0.001 per share Direct	10/16/2025	M · Option Exercise	+28.00	—	—	75.7%	37.00	65.00
Class A Common Stock, par value $0.001 per share Direct	1/24/2026	M · Option Exercise	+102.00	—	—	156.9%	65.00	167.00
Class A Common Stock, par value $0.001 per share Direct	1/24/2026	F · Tax Withholding	−31.00	$16.48	$510.88	18.6%	167.00	136.00
Class A Common Stock, par value $0.001 per share Direct	4/1/2026	M · Option Exercise	+33.00	—	—	24.3%	136.00	169.00
Class A Common Stock, par value $0.001 per share Direct	4/1/2026	F · Tax Withholding	−10.00	$3.34	$33.40	5.9%	169.00	159.00
Total			+122.00		-$544.28

Derivative Transactions4

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock, par value $0.001 per share

28.00 shares

−28.00

Strike price

Held after

28.00

Exercisable

—

10/16/2025

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock, par value $0.001 per share

102.00 shares

−102.00

Strike price

Held after

0.00

Exercisable

—

1/24/2026

Employee Stock Options (right to buy)

Direct

A · Award

Converts to

Class A Common Stock, par value $0.001 per share

4.38K shares

+4.38K

Strike price

3.32

Held after

4.38K

Exercisable

—

3/24/2026

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock, par value $0.001 per share

33.00 shares

−33.00

Strike price

Held after

68.00

Exercisable

—

4/1/2026

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Restricted Stock Units Direct	Class A Common Stock, par value $0.001 per share28.00 shares	10/16/2025	M · Option Exercise	−28.00		—	28.00
Restricted Stock Units Direct	Class A Common Stock, par value $0.001 per share102.00 shares	1/24/2026	M · Option Exercise	−102.00		—	0.00
Employee Stock Options (right to buy) Direct	Class A Common Stock, par value $0.001 per share4.38K shares	3/24/2026	A · Award	+4.38K	3.32	—	4.38K
Restricted Stock Units Direct	Class A Common Stock, par value $0.001 per share33.00 shares	4/1/2026	M · Option Exercise	−33.00		—	68.00