DEVINE JEFFREY P (EVP of Operations) exercised options at FITBIT, INC.

Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.

M · 3 exercises

DEVINE JEFFREY P

Filed: 9/16/2020ACC: 0001127602-20-025217

InsiderDEVINE JEFFREY PCIK 1441478

→

IssuerFITBIT, INC.CIK 1447599

Officer· EVP of Operations

Since Sep 2018

-9.12K

Net shares

Net seller

$58.1K

Total sold

Open market trades

0B · 0S

Total transactions

28.50K acquired · 37.62K disposed

Non-Derivative Transactions4

Class A Common Stock

Direct

M · Option Exercise

+8.33K

Price / share

—

Trade value

—

% of position

16.5%

9/15/2020

50.57K→58.91K

Class A Common Stock

Direct

M · Option Exercise

+10.42K

Price / share

—

Trade value

—

% of position

17.7%

9/15/2020

58.91K→69.32K

Class A Common Stock

Direct

M · Option Exercise

+9.75K

Price / share

—

Trade value

—

% of position

14.1%

9/15/2020

69.32K→79.07K

Class A Common Stock

Direct

F · Tax Withholding

−9.12K

Price / share

$6.37

Trade value

$58.10K

% of position

11.5%

9/15/2020

79.07K→69.95K

Total

Net shares

+19.38K

Net value

-$58.10K

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Class A Common Stock Direct	9/15/2020	M · Option Exercise	+8.33K	—	—	16.5%	50.57K	58.91K
Class A Common Stock Direct	9/15/2020	M · Option Exercise	+10.42K	—	—	17.7%	58.91K	69.32K
Class A Common Stock Direct	9/15/2020	M · Option Exercise	+9.75K	—	—	14.1%	69.32K	79.07K
Class A Common Stock Direct	9/15/2020	F · Tax Withholding	−9.12K	$6.37	$58.10K	11.5%	79.07K	69.95K
Total			+19.38K		-$58.10K

Derivative Transactions3

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

8.33K shares

−8.33K

Strike price

Held after

16.67K

Exercisable

—

9/15/2020

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

10.42K shares

−10.42K

Strike price

Held after

62.50K

Exercisable

—

9/15/2020

Restricted Stock Units

Direct

M · Option Exercise

Converts to

Class A Common Stock

9.75K shares

−9.75K

Strike price

Held after

97.50K

Exercisable

—

9/15/2020

Security	Converts To	Date	Type	Shares	Exercisable	Held After
Restricted Stock Units Direct	Class A Common Stock8.33K shares	9/15/2020	M · Option Exercise	−8.33K	—	16.67K
Restricted Stock Units Direct	Class A Common Stock10.42K shares	9/15/2020	M · Option Exercise	−10.42K	—	62.50K
Restricted Stock Units Direct	Class A Common Stock9.75K shares	9/15/2020	M · Option Exercise	−9.75K	—	97.50K