DEMARTINI ROBERT (Acting CEO) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 4/2/2026ACC: 0001213900-26-039300
DirectorOfficer· Acting CEO
Since Dec 2021
-23.19K
Net shares
Net seller
$15.3K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
80.39K acquired · 103.58K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+80.39K
Price / share
—
Trade value
—
% of position
8.7%
3/31/2026
919.73K→1M
Class A Common Stock
Direct
Shares
−23.19K
Price / share
$0.66
Trade value
$15.33K
% of position
2.3%
3/31/2026
1M→976.93K
Total
Net shares
+57.19K
Net value
-$15.33K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/31/2026 | M · Option Exercise | +80.39K | — | — | 8.7% | 919.73K | 1M |
| Class A Common Stock Direct | 3/31/2026 | F · Tax Withholding | −23.19K | $0.66 | $15.33K | 2.3% | 1M | 976.93K |
| Total | +57.19K | -$15.33K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
80.39K shares
Shares
−80.39K
Strike price
Held after
80.39K
Exercisable
—
3/31/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock80.39K shares | 3/31/2026 | M · Option Exercise | −80.39K | — | 80.39K |