DEMARTINI ROBERT (Acting CEO) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/17/2026ACC: 0001213900-26-029045
DirectorOfficer· Acting CEO
Since Dec 2021
-331.25K
Net shares
Net seller
$11.5K
Total sold
0
Open market trades
0B · 0S
4
Total transactions
56.53K acquired · 387.78K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+56.53K
Price / share
—
Trade value
—
% of position
6.4%
3/15/2026
879.51K→936.04K
Class A Common Stock
Direct
Shares
−16.31K
Price / share
$0.71
Trade value
$11.52K
% of position
1.7%
3/15/2026
936.04K→919.73K
Total
Net shares
+40.22K
Net value
-$11.52K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2026 | M · Option Exercise | +56.53K | — | — | 6.4% | 879.51K | 936.04K |
| Class A Common Stock Direct | 3/15/2026 | F · Tax Withholding | −16.31K | $0.71 | $11.52K | 1.7% | 936.04K | 919.73K |
| Total | +40.22K | -$11.52K | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
56.53K shares
Shares
−56.53K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
Performance Stock Units
Direct
Converts to
Class A Common Stock
0.00 shares
Shares
−314.94K
Strike price
Held after
0.00
Exercisable
—
3/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock56.53K shares | 3/15/2026 | M · Option Exercise | −56.53K | — | 0.00 | |
| Performance Stock Units Direct | Class A Common Stock0.00 shares | 3/15/2026 | M · Option Exercise | −314.94K | — | 0.00 |