DEMARTINI ROBERT (Acting CEO) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 4/2/2025ACC: 0001213900-25-027978
DirectorOfficer· Acting CEO
Since Dec 2021
-23.23K
Net shares
Net seller
$17.6K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
80.39K acquired · 103.62K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+80.39K
Price / share
—
Trade value
—
% of position
9.8%
3/31/2025
822.36K→902.75K
Class A Common Stock
Direct
Shares
−23.23K
Price / share
$0.76
Trade value
$17.64K
% of position
2.6%
3/31/2025
902.75K→879.51K
Total
Net shares
+57.15K
Net value
-$17.64K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/31/2025 | M · Option Exercise | +80.39K | — | — | 9.8% | 822.36K | 902.75K |
| Class A Common Stock Direct | 3/31/2025 | F · Tax Withholding | −23.23K | $0.76 | $17.64K | 2.6% | 902.75K | 879.51K |
| Total | +57.15K | -$17.64K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
80.39K shares
Shares
−80.39K
Strike price
Held after
160.77K
Exercisable
—
3/31/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock80.39K shares | 3/31/2025 | M · Option Exercise | −80.39K | — | 160.77K |