DEMARTINI ROBERT (Acting CEO) purchased 43.1% of their position (200K shares) of PURPLE INNOVATION, INC. on the open market
Open‑market purchase worth $203.7K — a major conviction buy. The strongest form of insider conviction signal.
P · 3 purchases
Filed: 6/28/2024ACC: 0001213900-24-057331
DirectorOfficer· Acting CEO
Since Dec 2021
+200K
Net shares
Net buyer
$203.7K
Total acquired
3
Open market trades
3B · 0S
3
Total transactions
200K acquired
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
+51.06K
Price / share
$0.98
Trade value
$50.28K
% of position
11.0%
6/26/2024
463.67K→514.73K
Class A Common Stock
Direct
Shares
+10.11K
Price / share
$1.01
Trade value
$10.22K
% of position
2.0%
6/27/2024
514.73K→524.84K
Class A Common Stock
Direct
Shares
+138.83K
Price / share
$1.03
Trade value
$143.15K
% of position
26.5%
6/28/2024
524.84K→663.67K
Total
Net shares
+200K
Net value
$203.66K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 6/26/2024 | P · Purchase | +51.06K | $0.98 | $50.28K | 11.0% | 463.67K | 514.73K |
| Class A Common Stock Direct | 6/27/2024 | P · Purchase | +10.11K | $1.01 | $10.22K | 2.0% | 514.73K | 524.84K |
| Class A Common Stock Direct | 6/28/2024 | P · Purchase | +138.83K | $1.03 | $143.15K | 26.5% | 524.84K | 663.67K |
| Total | +200K | $203.66K | ||||||
Derivative Transactions0
No derivative transactions reported