DEMARTINI ROBERT (Acting CEO) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/26/2025ACC: 0001013762-25-002703
DirectorOfficer· Acting CEO
Since Dec 2021
-48.17K
Net shares
Net seller
$38.1K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
166.67K acquired · 214.83K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+166.67K
Price / share
—
Trade value
—
% of position
23.7%
3/25/2025
703.86K→870.53K
Class A Common Stock
Direct
Shares
−48.17K
Price / share
$0.79
Trade value
$38.05K
% of position
5.5%
3/25/2025
870.53K→822.36K
Total
Net shares
+118.50K
Net value
-$38.05K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/25/2025 | M · Option Exercise | +166.67K | — | — | 23.7% | 703.86K | 870.53K |
| Class A Common Stock Direct | 3/25/2025 | F · Tax Withholding | −48.17K | $0.79 | $38.05K | 5.5% | 870.53K | 822.36K |
| Total | +118.50K | -$38.05K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
166.67K shares
Shares
−166.67K
Strike price
Held after
0.00
Exercisable
—
3/25/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock166.67K shares | 3/25/2025 | M · Option Exercise | −166.67K | — | 0.00 |