DEMARTINI ROBERT (Acting CEO) exercised options at PURPLE INNOVATION, INC.
Option exercise — a mechanical event triggered by vesting or expiry. Not a discretionary conviction trade.
M · 1 exercise
Filed: 3/18/2025ACC: 0001013762-25-000580
DirectorOfficer· Acting CEO
Since Dec 2021
-16.07K
Net shares
Net seller
$14.7K
Total sold
0
Open market trades
0B · 0S
3
Total transactions
56.53K acquired · 72.59K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+56.53K
Price / share
—
Trade value
—
% of position
8.5%
3/15/2025
663.67K→720.20K
Class A Common Stock
Direct
Shares
−16.34K
Price / share
$0.90
Trade value
$14.70K
% of position
2.3%
3/15/2025
720.20K→703.86K
Total
Net shares
+40.19K
Net value
-$14.70K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2025 | M · Option Exercise | +56.53K | — | — | 8.5% | 663.67K | 720.20K |
| Class A Common Stock Direct | 3/15/2025 | F · Tax Withholding | −16.34K | $0.90 | $14.70K | 2.3% | 720.20K | 703.86K |
| Total | +40.19K | -$14.70K | ||||||
Derivative Transactions1
Restricted Stock Units
Direct
Converts to
Class A Common Stock
56.53K shares
Shares
−56.26K
Strike price
Held after
56.53K
Exercisable
—
3/15/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock56.53K shares | 3/15/2025 | M · Option Exercise | −56.26K | — | 56.53K |