DALE JASON

PrivateCIK: 1819141
Location

AUSTIN, TX

Senior insider sale

COO and CFO at VITAL FARMS, INC. — senior position signals high conviction

$8.13M

257K shares

What this filing means

DALE JASON plans to sell 257K shares of VITAL FARMS, INC. valued at approximately $8.13M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderDALE JASONCIK 1819141
IssuerVITAL FARMS, INC.CIK 1579733
Officer· COO and CFO
Since Jul 2020
257K
Shares to sell
$8.13M
Approx. market value
196.00
Acquired (3 months)
1
Planned
4 completed
Securities Acquired — Last 3 Months1
Sort

Exercise of options under a registered plan

Cash

9/18/2024
196.00
Total acquired196.00
Planned & Completed Dispositions5
Sort

Completed

Completed

Units to sell

123.70K

Market value

$4.02M

9/17/2024
Completed

Units to sell

59.38K

Market value

$1.86M

9/16/2024
Completed

Units to sell

40K

Market value

$1.20M

9/5/2024
Completed

Units to sell

33.72K

Market value

$1.05M

9/3/2024

Planned — Approximate Date

NASDAQPlanned

Units to sell

196.00

Market value

$6.4K

9/18/2024
Total

Units

257K

Value

$8.13M

DALE JASON — Planned Insider Sale (Form 144) | Finecho