DALE JASON

PrivateCIK: 1819141
Location

AUSTIN, TX

Senior insider sale

COO and CFO at VITAL FARMS, INC. — senior position signals high conviction

$2.25M

73.72K shares

What this filing means

DALE JASON plans to sell 73.72K shares of VITAL FARMS, INC. valued at approximately $2.25M. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderDALE JASONCIK 1819141
IssuerVITAL FARMS, INC.CIK 1579733
Officer· COO and CFO
Since Jul 2020
73.72K
Shares to sell
$2.25M
Approx. market value
40K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months1
Sort

Exercise of options under a registered plan

Cash

9/5/2024
40K
Total acquired40K
Planned & Completed Dispositions2
Sort

Completed

Completed

Units to sell

33.72K

Market value

$1.05M

9/3/2024

Planned — Approximate Date

NASDAQPlanned

Units to sell

40K

Market value

$1.20M

9/5/2024
Total

Units

73.72K

Value

$2.25M

DALE JASON — Planned Insider Sale (Form 144) | Finecho