D LOREN ROBERT W (CEO and Chairman) purchased 2.9% of their position (22K shares) of XCEL BRANDS, INC. on the open market
Open‑market purchase worth $19.2K — a small addition. The strongest form of insider conviction signal.
P · 2 purchases
Filed: 8/25/2026ACC: 0001104659-26-100839
DirectorOfficer10% Owner· CEO and Chairman
Since Feb 2026
+35.28K
Net shares
Net buyer
$20.5K
Total sold
2
Open market trades
2B · 0S
4
Total transactions
46.68K acquired · 11.40K disposed
Non-Derivative Transactions4
Common Stock
Direct
Shares
+24.68K
Price / share
$1.80
Trade value
$44.43K
% of position
3.3%
7/31/2026
749.94K→774.62K
Common Stock
Direct
Shares
−11.40K
Price / share
$1.80
Trade value
$20.52K
% of position
1.5%
7/31/2026
774.62K→763.22K
Common Stock
Direct
Shares
+12K
Price / share
$0.87
Trade value
$10.43K
% of position
1.6%
8/21/2026
763.22K→775.22K
Common Stock
Direct
Shares
+10K
Price / share
$0.88
Trade value
$8.75K
% of position
1.3%
8/24/2026
775.22K→785.22K
Total
Net shares
+35.28K
Net value
$43.08K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 7/31/2026 | A · Award | +24.68K | $1.80 | $44.43K | 3.3% | 749.94K | 774.62K |
| Common Stock Direct | 7/31/2026 | F · Tax Withholding | −11.40K | $1.80 | $20.52K | 1.5% | 774.62K | 763.22K |
| Common Stock Direct | 8/21/2026 | P · Purchase | +12K | $0.87 | $10.43K | 1.6% | 763.22K | 775.22K |
| Common Stock Direct | 8/24/2026 | P · Purchase | +10K | $0.88 | $8.75K | 1.3% | 775.22K | 785.22K |
| Total | +35.28K | $43.08K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)2
Common Stock
IndirectShares owned1.74K
Common Stock
IndirectShares owned60.73K
Total
62.47K indirect62.47K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 1.74K | Indirect |
| Common Stock | 60.73K | Indirect |
| Total | 62.47K | 62.47K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported