D LOREN ROBERT W (CEO and Chairman) purchased 9.0% of their position (50K shares) of XCEL BRANDS, INC. on the open market
Open‑market purchase worth $17.5K — a moderate purchase. The strongest form of insider conviction signal.
P · 1 purchase
Filed: 12/5/2025ACC: 0001104659-25-118995
DirectorOfficer10% Owner· CEO and Chairman
Since Feb 2026
+342.63K
Net shares
Net buyer
$13.7K
Total sold
1
Open market trades
1B · 0S
5
Total transactions
357.18K acquired · 14.56K disposed
Non-Derivative Transactions4
Common Stock
Direct
Shares
+31.51K
Price / share
$0.94
Trade value
$29.62K
% of position
6.1%
12/3/2025
513.88K→545.39K
Common Stock
Direct
Shares
−14.56K
Price / share
$0.94
Trade value
$13.68K
% of position
2.7%
12/3/2025
545.39K→530.83K
Common Stock
Direct
Shares
+25K
Price / share
$0.94
Trade value
$23.50K
% of position
4.7%
12/3/2025
530.83K→555.83K
Common Stock
Direct
Shares
+50K
Price / share
$0.35
Trade value
$17.50K
% of position
9.0%
12/5/2025
555.83K→605.83K
Total
Net shares
+91.95K
Net value
$56.93K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 12/3/2025 | A · Award | +31.51K | $0.94 | $29.62K | 6.1% | 513.88K | 545.39K |
| Common Stock Direct | 12/3/2025 | F · Tax Withholding | −14.56K | $0.94 | $13.68K | 2.7% | 545.39K | 530.83K |
| Common Stock Direct | 12/3/2025 | A · Award | +25K | $0.94 | $23.50K | 4.7% | 530.83K | 555.83K |
| Common Stock Direct | 12/5/2025 | P · Purchase | +50K | $0.35 | $17.50K | 9.0% | 555.83K | 605.83K |
| Total | +91.95K | $56.93K | ||||||
Derivative Transactions1
Stock Options
Direct
Converts to
Common Stock
250.67K shares
Shares
+250.67K
Strike price
0.94
Held after
250.67K
Exercisable
—
12/3/2025
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Stock Options Direct | Common Stock250.67K shares | 12/3/2025 | A · Award | +250.67K | 0.94 | — | 250.67K |
Non-Derivative Holdings (Post-Transaction)1
Common Stock
IndirectShares owned60.73K
Total
60.73K indirect60.73K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 60.73K | Indirect |
| Total | 60.73K | 60.73K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported