D LOREN ROBERT W (CEO and Chairman) purchased 47.8% of their position (124.20K shares) of XCEL BRANDS, INC. on the open market
Open‑market purchase worth $136.6K — a major conviction buy. The strongest form of insider conviction signal.
P · 1 purchase
Filed: 8/5/2025ACC: 0001104659-25-074161
DirectorOfficer10% Owner· CEO and Chairman
Since Feb 2026
+209.36K
Net shares
Net buyer
$254.1K
Total acquired
1
Open market trades
1B · 0S
2
Total transactions
209.36K acquired
Non-Derivative Transactions2
Common Stock
Direct
Shares
+124.20K
Price / share
$1.10
Trade value
$136.62K
% of position
47.8%
8/4/2025
259.69K→383.88K
Common Stock
Direct
Shares
+85.16K
Price / share
$1.38
Trade value
$117.52K
% of position
22.2%
8/4/2025
383.88K→469.04K
Total
Net shares
+209.36K
Net value
$254.14K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Common Stock Direct | 8/4/2025 | P · Purchase | +124.20K | $1.10 | $136.62K | 47.8% | 259.69K | 383.88K |
| Common Stock Direct | 8/4/2025 | A · Award | +85.16K | $1.38 | $117.52K | 22.2% | 383.88K | 469.04K |
| Total | +209.36K | $254.14K | ||||||
Derivative Transactions0
No derivative transactions reported
Non-Derivative Holdings (Post-Transaction)1
Common Stock
IndirectShares owned60.73K
Total
60.73K indirect60.73K
| Security Title | Shares Owned | Ownership Type |
|---|---|---|
| Common Stock | 60.73K | Indirect |
| Total | 60.73K | 60.73K indirect |
Derivative Holdings (Post-Transaction)0
No derivative holdings reported