CYR WILLIAM B. (Chief Executive Officer) sold 49.3% of their position (87.91K shares) of FRESHPET, INC. on the open market

Open‑market sale worth $6.58M — a major position exit. Review remaining holdings and any 10b5‑1 plan disclosures.

S · 9 sales

CYR WILLIAM B.

Filed: 8/25/2026ACC: 0000929638-26-003208

InsiderCYR WILLIAM B.CIK 1680803

→

IssuerFRESHPET, INC.CIK 1611647

DirectorOfficer· Chief Executive Officer

Since Mar 2026

-87.91K

Net shares

Net seller

$6.58M

Total sold

Open market trades

0B · 9S

Total transactions

168K acquired · 255.91K disposed

Non-Derivative Transactions17

Common Stock

Direct

M · Option Exercise

+62.37K

Price / share

$10.23

Trade value

$638.03K

% of position

21.6%

8/21/2026

288.49K→350.86K

Common Stock

Direct

S · Sale

−40.96K

Price / share

$73.87

Trade value

$3.03M

% of position

11.7%

8/21/2026

350.86K→309.90K

Common Stock

Indirect

M · Option Exercise

+4.62K

Price / share

$10.23

Trade value

$47.26K

% of position

12.3%

8/21/2026

37.47K→42.09K

Common Stock

Indirect

S · Sale

−639.00

Price / share

$74.34

Trade value

$47.50K

% of position

1.5%

8/21/2026

42.09K→41.45K

Common Stock

Indirect

M · Option Exercise

+9.03K

Price / share

$10.23

Trade value

$92.38K

% of position

10.8%

8/21/2026

83.91K→92.94K

Common Stock

Indirect

S · Sale

−1.25K

Price / share

$74.34

Trade value

$92.70K

% of position

1.3%

8/21/2026

92.94K→91.69K

Common Stock

Indirect

M · Option Exercise

+7.98K

Price / share

$10.23

Trade value

$81.65K

% of position

10.4%

8/21/2026

76.69K→84.67K

Common Stock

Indirect

S · Sale

−1.10K

Price / share

$74.34

Trade value

$81.92K

% of position

1.3%

8/21/2026

84.67K→83.57K

Common Stock

Direct

M · Option Exercise

+62.37K

Price / share

$10.23

Trade value

$638.03K

% of position

20.1%

8/24/2026

309.90K→372.27K

Common Stock

Direct

S · Sale

−40.40K

Price / share

$76.01

Trade value

$3.07M

% of position

10.9%

8/24/2026

372.27K→331.88K

Common Stock

Direct

S · Sale

−567.00

Price / share

$74.03

Trade value

$41.98K

% of position

0.2%

8/24/2026

331.88K→331.31K

Common Stock

Indirect

M · Option Exercise

+4.62K

Price / share

$10.23

Trade value

$47.26K

% of position

11.1%

8/24/2026

41.45K→46.07K

Common Stock

Indirect

S · Sale

−640.00

Price / share

$74.03

Trade value

$47.38K

% of position

1.4%

8/24/2026

46.07K→45.43K

Common Stock

Indirect

M · Option Exercise

+9.03K

Price / share

$10.23

Trade value

$92.38K

% of position

9.8%

8/24/2026

91.69K→100.72K

Common Stock

Indirect

S · Sale

−1.25K

Price / share

$74.03

Trade value

$92.54K

% of position

1.2%

8/24/2026

100.72K→99.47K

Common Stock

Indirect

M · Option Exercise

+7.98K

Price / share

$10.23

Trade value

$81.65K

% of position

9.5%

8/24/2026

83.57K→91.55K

Common Stock

Indirect

S · Sale

−1.10K

Price / share

$74.03

Trade value

$81.80K

% of position

1.2%

8/24/2026

91.55K→90.45K

Total

Net shares

+80.09K

Net value

-$4.86M

Security	Date	Type	Shares	Price / Share	Trade Value	% of Position	Held Before	Held After
Common Stock Direct	8/21/2026	M · Option Exercise	+62.37K	$10.23	$638.03K	21.6%	288.49K	350.86K
Common Stock Direct	8/21/2026	S · Sale	−40.96K	$73.87	$3.03M	11.7%	350.86K	309.90K
Common Stock Indirect	8/21/2026	M · Option Exercise	+4.62K	$10.23	$47.26K	12.3%	37.47K	42.09K
Common Stock Indirect	8/21/2026	S · Sale	−639.00	$74.34	$47.50K	1.5%	42.09K	41.45K
Common Stock Indirect	8/21/2026	M · Option Exercise	+9.03K	$10.23	$92.38K	10.8%	83.91K	92.94K
Common Stock Indirect	8/21/2026	S · Sale	−1.25K	$74.34	$92.70K	1.3%	92.94K	91.69K
Common Stock Indirect	8/21/2026	M · Option Exercise	+7.98K	$10.23	$81.65K	10.4%	76.69K	84.67K
Common Stock Indirect	8/21/2026	S · Sale	−1.10K	$74.34	$81.92K	1.3%	84.67K	83.57K
Common Stock Direct	8/24/2026	M · Option Exercise	+62.37K	$10.23	$638.03K	20.1%	309.90K	372.27K
Common Stock Direct	8/24/2026	S · Sale	−40.40K	$76.01	$3.07M	10.9%	372.27K	331.88K
Common Stock Direct	8/24/2026	S · Sale	−567.00	$74.03	$41.98K	0.2%	331.88K	331.31K
Common Stock Indirect	8/24/2026	M · Option Exercise	+4.62K	$10.23	$47.26K	11.1%	41.45K	46.07K
Common Stock Indirect	8/24/2026	S · Sale	−640.00	$74.03	$47.38K	1.4%	46.07K	45.43K
Common Stock Indirect	8/24/2026	M · Option Exercise	+9.03K	$10.23	$92.38K	9.8%	91.69K	100.72K
Common Stock Indirect	8/24/2026	S · Sale	−1.25K	$74.03	$92.54K	1.2%	100.72K	99.47K
Common Stock Indirect	8/24/2026	M · Option Exercise	+7.98K	$10.23	$81.65K	9.5%	83.57K	91.55K
Common Stock Indirect	8/24/2026	S · Sale	−1.10K	$74.03	$81.80K	1.2%	91.55K	90.45K
Total			+80.09K		-$4.86M

Derivative Transactions8

Options to purchase common stock

Direct

M · Option Exercise

Converts to

Common Stock

62.37K shares

−62.37K

Strike price

10.23

Held after

118.81K

Exercisable

—

8/21/2026

Options to purchase common stock

Indirect

M · Option Exercise

Converts to

Common Stock

4.62K shares

−4.62K

Strike price

10.23

Held after

8.80K

Exercisable

—

8/21/2026

Options to purchase common stock

Indirect

M · Option Exercise

Converts to

Common Stock

9.03K shares

−9.03K

Strike price

10.23

Held after

17.20K

Exercisable

—

8/21/2026

Options to purchase common stock

Indirect

M · Option Exercise

Converts to

Common Stock

7.98K shares

−7.98K

Strike price

10.23

Held after

15.19K

Exercisable

—

8/21/2026

Options to purchase common stock

Direct

M · Option Exercise

Converts to

Common Stock

62.37K shares

−62.37K

Strike price

10.23

Held after

56.44K

Exercisable

—

8/24/2026

Options to purchase common stock

Indirect

M · Option Exercise

Converts to

Common Stock

4.62K shares

−4.62K

Strike price

10.23

Held after

4.18K

Exercisable

—

8/24/2026

Options to purchase common stock

Indirect

M · Option Exercise

Converts to

Common Stock

9.03K shares

−9.03K

Strike price

10.23

Held after

8.17K

Exercisable

—

8/24/2026

Options to purchase common stock

Indirect

M · Option Exercise

Converts to

Common Stock

7.98K shares

−7.98K

Strike price

10.23

Held after

7.21K

Exercisable

—

8/24/2026

Security	Converts To	Date	Type	Shares	Strike Price	Exercisable	Held After
Options to purchase common stock Direct	Common Stock62.37K shares	8/21/2026	M · Option Exercise	−62.37K	10.23	—	118.81K
Options to purchase common stock Indirect	Common Stock4.62K shares	8/21/2026	M · Option Exercise	−4.62K	10.23	—	8.80K
Options to purchase common stock Indirect	Common Stock9.03K shares	8/21/2026	M · Option Exercise	−9.03K	10.23	—	17.20K
Options to purchase common stock Indirect	Common Stock7.98K shares	8/21/2026	M · Option Exercise	−7.98K	10.23	—	15.19K
Options to purchase common stock Direct	Common Stock62.37K shares	8/24/2026	M · Option Exercise	−62.37K	10.23	—	56.44K
Options to purchase common stock Indirect	Common Stock4.62K shares	8/24/2026	M · Option Exercise	−4.62K	10.23	—	4.18K
Options to purchase common stock Indirect	Common Stock9.03K shares	8/24/2026	M · Option Exercise	−9.03K	10.23	—	8.17K
Options to purchase common stock Indirect	Common Stock7.98K shares	8/24/2026	M · Option Exercise	−7.98K	10.23	—	7.21K