CREATIVE PLANNING

Filed: 7/21/2023ACC: 0001580642-23-003749

📋 What this filing means

CREATIVE PLANNING filed this quarterly 13F‑HR report disclosing 2530 equity positions with a total reported market value of $75.07B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

2530

Positions

$75.07B

Total AUM (reported)

1.08B

Total Shares

Allocation by class

COM$9.18B12.2%

CORE S&P500 ETF$8.87B11.8%

VAN FTSE DEV MKT$5.65B7.5%

TOTAL BND MRKT$3.61B4.8%

CORE MSCI EMKT$3.33B4.4%

PORTFOLIO S&P400$2.67B3.6%

LARGE CAP ETF$2.57B3.4%

Portfolio Concentration

Top 3$18.13B24.2%

4–10$15.83B21.1%

11–25$17.49B23.3%

Rest$23.61B31.5%

Top 3 weight

24.2%

Top 10 weight

45.2%

Voting Authority Distribution

Total shares with voting rights: 1.08B

Sole

Full voting authority

803.15K

% of voting shares0.1%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.08B

% of voting shares99.9%

Investment Discretion (by position count)

Sole1951

Shared0

Other579

Dominant voting typeNone · 99.9% of voting shares

Institutional Holdings2530

Rows:

ISHARES TR

DFND

CORE S&P500 ETF

Shares19.89M

TypeSH

Market value$8.87B

11.81%

Sole

4.24K

Shared

0.00

None

19.89M

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares122.41M

TypeSH

Market value$5.65B

7.53%

Sole

50.77K

Shared

0.00

None

122.36M

VANGUARD BD INDEX FDS

DFND

TOTAL BND MRKT

Shares49.71M

TypeSH

Market value$3.61B

4.81%

Sole

21.11K

Shared

0.00

None

49.69M

ISHARES INC

SOLE

CORE MSCI EMKT

Shares67.47M

TypeSH

Market value$3.33B

4.43%

Sole

15.61K

Shared

0.00

None

67.45M

SPDR SER TR

DFND

PORTFOLIO S&P400

Shares58.26M

TypeSH

Market value$2.67B

3.56%

Sole

19.09K

Shared

0.00

None

58.24M

VANGUARD INDEX FDS

SOLE

LARGE CAP ETF

Shares12.66M

TypeSH

Market value$2.57B

3.42%

Sole

8.07K

Shared

0.00

None

12.65M

VANGUARD INDEX FDS

DFND

TOTAL STK MKT

Shares8.72M

TypeSH

Market value$1.92B

2.56%

Sole

3.81K

Shared

0.00

None

8.72M

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares23.10M

TypeSH

Market value$1.83B

2.43%

Sole

3.27K

Shared

0.00

None

23.09M

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares8.25M

TypeSH

Market value$1.82B

2.42%

Sole

4.30K

Shared

0.00

None

8.24M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares52.31M

TypeSH

Market value$1.70B

2.27%

Sole

26.48K

Shared

0.00

None

52.29M

APPLE INC

SOLE

COM

Shares8.92M

TypeSH

Market value$1.69B

2.25%

Sole

22.96K

Shared

0.00

None

8.90M

VANGUARD INDEX FDS

DFND

REAL ESTATE ETF

Shares19.81M

TypeSH

Market value$1.65B

2.20%

Sole

9.35K

Shared

0.00

None

19.80M

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares29.06M

TypeSH

Market value$1.52B

2.03%

Sole

54.86K

Shared

0.00

None

29.01M

WISDOMTREE TR

DFND

EMG MKTS SMCAP

Shares30.89M

TypeSH

Market value$1.44B

1.91%

Sole

18.51K

Shared

0.00

None

30.87M

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares3.14M

TypeSH

Market value$1.39B

1.85%

Sole

48.00

Shared

0.00

None

3.14M

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares25.37M

TypeSH

Market value$1.32B

1.76%

Sole

23.67K

Shared

0.00

None

25.34M

ISHARES TR

DFND

NATIONAL MUN ETF

Shares11.10M

TypeSH

Market value$1.18B

1.58%

Sole

15.38K

Shared

0.00

None

11.09M

ISHARES TR

SOLE

CORE US AGGBD ET

Shares11.25M

TypeSH

Market value$1.10B

1.47%

Sole

10.07K

Shared

0.00

None

11.24M

ISHARES TR

SOLE

CORE MSCI INTL

Shares17.96M

TypeSH

Market value$1.10B

1.46%

Sole

4.88K

Shared

0.00

None

17.95M

VANGUARD MUN BD FDS

DFND

TAX EXEMPT BD

Shares19.75M

TypeSH

Market value$992.05M

1.32%

Sole

0.00

Shared

0.00

None

19.75M

VANGUARD INTL EQUITY INDEX F

DFND

FTSE EMR MKT ETF

Shares22.86M

TypeSH

Market value$930.06M

1.24%

Sole

3.72K

Shared

0.00

None

22.86M

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares2.66M

TypeSH

Market value$900.37M

1.20%

Sole

612.00

Shared

0.00

None

2.66M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares23.87M

TypeSH

Market value$820.74M

1.09%

Sole

21.77K

Shared

0.00

None

23.85M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares10.27M

TypeSH

Market value$729.33M

0.97%

Sole

8.60K

Shared

0.00

None

10.26M

SCHWAB STRATEGIC TR

DFND

INTL EQTY ETF

Shares20.31M

TypeSH

Market value$724.12M

0.96%

Sole

47.88K

Shared

0.00

None

20.26M

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRDFND	CORE S&P500 ETF	19.89M	SH	$8.87B 11.81%	4.24K	19.89M
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	122.41M	SH	$5.65B 7.53%	50.77K	122.36M
VANGUARD BD INDEX FDSDFND	TOTAL BND MRKT	49.71M	SH	$3.61B 4.81%	21.11K	49.69M
ISHARES INCSOLE	CORE MSCI EMKT	67.47M	SH	$3.33B 4.43%	15.61K	67.45M
SPDR SER TRDFND	PORTFOLIO S&P400	58.26M	SH	$2.67B 3.56%	19.09K	58.24M
VANGUARD INDEX FDSSOLE	LARGE CAP ETF	12.66M	SH	$2.57B 3.42%	8.07K	12.65M
VANGUARD INDEX FDSDFND	TOTAL STK MKT	8.72M	SH	$1.92B 2.56%	3.81K	8.72M
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	23.10M	SH	$1.83B 2.43%	3.27K	23.09M
VANGUARD INDEX FDSSOLE	MID CAP ETF	8.25M	SH	$1.82B 2.42%	4.30K	8.24M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	52.31M	SH	$1.70B 2.27%	26.48K	52.29M
APPLE INCSOLE	COM	8.92M	SH	$1.69B 2.25%	22.96K	8.90M
VANGUARD INDEX FDSDFND	REAL ESTATE ETF	19.81M	SH	$1.65B 2.20%	9.35K	19.80M
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	29.06M	SH	$1.52B 2.03%	54.86K	29.01M
WISDOMTREE TRDFND	EMG MKTS SMCAP	30.89M	SH	$1.44B 1.91%	18.51K	30.87M
SPDR S&P 500 ETF TRSOLE	TR UNIT	3.14M	SH	$1.39B 1.85%	48.00	3.14M
SPDR SER TRSOLE	PORTFOLIO S&P500	25.37M	SH	$1.32B 1.76%	23.67K	25.34M
ISHARES TRDFND	NATIONAL MUN ETF	11.10M	SH	$1.18B 1.58%	15.38K	11.09M
ISHARES TRSOLE	CORE US AGGBD ET	11.25M	SH	$1.10B 1.47%	10.07K	11.24M
ISHARES TRSOLE	CORE MSCI INTL	17.96M	SH	$1.10B 1.46%	4.88K	17.95M
VANGUARD MUN BD FDSDFND	TAX EXEMPT BD	19.75M	SH	$992.05M 1.32%	0.00	19.75M
VANGUARD INTL EQUITY INDEX FDFND	FTSE EMR MKT ETF	22.86M	SH	$930.06M 1.24%	3.72K	22.86M
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.66M	SH	$900.37M 1.20%	612.00	2.66M
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	23.87M	SH	$820.74M 1.09%	21.77K	23.85M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	10.27M	SH	$729.33M 0.97%	8.60K	10.26M
SCHWAB STRATEGIC TRDFND	INTL EQTY ETF	20.31M	SH	$724.12M 0.96%	47.88K	20.26M

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