CREATIVE PLANNING

Filed: 5/15/2023ACC: 0001580642-23-002722

📋 What this filing means

CREATIVE PLANNING filed this quarterly 13F‑HR report disclosing 2542 equity positions with a total reported market value of $69.43B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

2542

Positions

$69.43B

Total AUM (reported)

1.03B

Total Shares

Allocation by class

COM$8.29B11.9%

CORE S&P500 ETF$7.77B11.2%

VAN FTSE DEV MKT$5.24B7.5%

TOTAL BND MRKT$3.17B4.6%

CORE MSCI EMKT$3.02B4.3%

PORTFOLIO S&P400$2.36B3.4%

LARGE CAP ETF$2.35B3.4%

Portfolio Concentration

Top 3$16.18B23.3%

4–10$14.71B21.2%

11–25$16.58B23.9%

Rest$21.96B31.6%

Top 3 weight

23.3%

Top 10 weight

44.5%

Voting Authority Distribution

Total shares with voting rights: 1.03B

Sole

Full voting authority

1.32K

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.03B

% of voting shares100.0%

Investment Discretion (by position count)

Sole2542

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings2542

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares18.89M

TypeSH

Market value$7.77B

11.19%

Sole

0.00

Shared

0.00

None

18.89M

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares116.02M

TypeSH

Market value$5.24B

7.55%

Sole

236.00

Shared

0.00

None

116.02M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares42.95M

TypeSH

Market value$3.17B

4.57%

Sole

86.00

Shared

0.00

None

42.95M

ISHARES INC

SOLE

CORE MSCI EMKT

Shares61.85M

TypeSH

Market value$3.02B

4.35%

Sole

140.00

Shared

0.00

None

61.85M

SPDR SER TR

SOLE

PORTFOLIO S&P400

Shares53.60M

TypeSH

Market value$2.36B

3.39%

Sole

142.00

Shared

0.00

None

53.60M

VANGUARD INDEX FDS

SOLE

LARGE CAP ETF

Shares12.56M

TypeSH

Market value$2.35B

3.38%

Sole

0.00

Shared

0.00

None

12.56M

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares22.79M

TypeSH

Market value$1.83B

2.63%

Sole

0.00

Shared

0.00

None

22.79M

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares8.82M

TypeSH

Market value$1.80B

2.59%

Sole

0.00

Shared

0.00

None

8.82M

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares8.04M

TypeSH

Market value$1.70B

2.44%

Sole

0.00

Shared

0.00

None

8.04M

VANGUARD INDEX FDS

SOLE

REAL ESTATE ETF

Shares20.03M

TypeSH

Market value$1.66B

2.40%

Sole

0.00

Shared

0.00

None

20.03M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares50.76M

TypeSH

Market value$1.63B

2.35%

Sole

0.00

Shared

0.00

None

50.76M

APPLE INC

SOLE

COM

Shares9.09M

TypeSH

Market value$1.45B

2.09%

Sole

0.00

Shared

0.00

None

9.09M

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares29.45M

TypeSH

Market value$1.42B

2.05%

Sole

0.00

Shared

0.00

None

29.45M

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares3.41M

TypeSH

Market value$1.40B

2.01%

Sole

0.00

Shared

0.00

None

3.41M

WISDOMTREE TR

SOLE

EMG MKTS SMCAP

Shares28.94M

TypeSH

Market value$1.33B

1.91%

Sole

48.00

Shared

0.00

None

28.94M

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares24.15M

TypeSH

Market value$1.16B

1.67%

Sole

466.00

Shared

0.00

None

24.15M

ISHARES TR

SOLE

CORE US AGGBD ET

Shares11.14M

TypeSH

Market value$1.11B

1.60%

Sole

0.00

Shared

0.00

None

11.14M

ISHARES TR

SOLE

CORE MSCI INTL

Shares18.04M

TypeSH

Market value$1.09B

1.57%

Sole

0.00

Shared

0.00

None

18.04M

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares10M

TypeSH

Market value$1.08B

1.55%

Sole

0.00

Shared

0.00

None

10M

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares19.96M

TypeSH

Market value$1.01B

1.46%

Sole

0.00

Shared

0.00

None

19.96M

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EMR MKT ETF

Shares22.45M

TypeSH

Market value$907.13M

1.31%

Sole

0.00

Shared

0.00

None

22.45M

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares2.64M

TypeSH

Market value$810.46M

1.17%

Sole

0.00

Shared

0.00

None

2.64M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares23.20M

TypeSH

Market value$791.63M

1.14%

Sole

0.00

Shared

0.00

None

23.20M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares10.47M

TypeSH

Market value$710.33M

1.02%

Sole

0.00

Shared

0.00

None

10.47M

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares19.57M

TypeSH

Market value$681.20M

0.98%

Sole

0.00

Shared

0.00

None

19.57M

Issuer	Class	Shares	Type	Value / Portfolio %	Voting — Sole	None
ISHARES TRSOLE	CORE S&P500 ETF	18.89M	SH	$7.77B 11.19%	0.00	18.89M
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	116.02M	SH	$5.24B 7.55%	236.00	116.02M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	42.95M	SH	$3.17B 4.57%	86.00	42.95M
ISHARES INCSOLE	CORE MSCI EMKT	61.85M	SH	$3.02B 4.35%	140.00	61.85M
SPDR SER TRSOLE	PORTFOLIO S&P400	53.60M	SH	$2.36B 3.39%	142.00	53.60M
VANGUARD INDEX FDSSOLE	LARGE CAP ETF	12.56M	SH	$2.35B 3.38%	0.00	12.56M
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	22.79M	SH	$1.83B 2.63%	0.00	22.79M
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	8.82M	SH	$1.80B 2.59%	0.00	8.82M
VANGUARD INDEX FDSSOLE	MID CAP ETF	8.04M	SH	$1.70B 2.44%	0.00	8.04M
VANGUARD INDEX FDSSOLE	REAL ESTATE ETF	20.03M	SH	$1.66B 2.40%	0.00	20.03M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	50.76M	SH	$1.63B 2.35%	0.00	50.76M
APPLE INCSOLE	COM	9.09M	SH	$1.45B 2.09%	0.00	9.09M
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	29.45M	SH	$1.42B 2.05%	0.00	29.45M
SPDR S&P 500 ETF TRSOLE	TR UNIT	3.41M	SH	$1.40B 2.01%	0.00	3.41M
WISDOMTREE TRSOLE	EMG MKTS SMCAP	28.94M	SH	$1.33B 1.91%	48.00	28.94M
SPDR SER TRSOLE	PORTFOLIO S&P500	24.15M	SH	$1.16B 1.67%	466.00	24.15M
ISHARES TRSOLE	CORE US AGGBD ET	11.14M	SH	$1.11B 1.60%	0.00	11.14M
ISHARES TRSOLE	CORE MSCI INTL	18.04M	SH	$1.09B 1.57%	0.00	18.04M
ISHARES TRSOLE	NATIONAL MUN ETF	10M	SH	$1.08B 1.55%	0.00	10M
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	19.96M	SH	$1.01B 1.46%	0.00	19.96M
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EMR MKT ETF	22.45M	SH	$907.13M 1.31%	0.00	22.45M
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.64M	SH	$810.46M 1.17%	0.00	2.64M
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	23.20M	SH	$791.63M 1.14%	0.00	23.20M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	10.47M	SH	$710.33M 1.02%	0.00	10.47M
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	19.57M	SH	$681.20M 0.98%	0.00	19.57M

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