CREATIVE PLANNING

Filed: 2/10/2023ACC: 0001580642-23-000807

📋 What this filing means

CREATIVE PLANNING filed this quarterly 13F‑HR report disclosing 2380 equity positions with a total reported market value of $66.50B. This filing provides a transparent view of the manager's long equity holdings as of the quarter end.

2380

Positions

$66.50B

Total AUM (reported)

1.03B

Total Shares

Allocation by class

COM$7.58B11.4%

CORE S&P500 ETF$7.24B10.9%

VAN FTSE DEV MKT$4.80B7.2%

TOTAL BND MRKT$2.89B4.4%

CORE MSCI EMKT$2.82B4.2%

LARGE CAP ETF$2.21B3.3%

PORTFOLIO S&P400$2.20B3.3%

Portfolio Concentration

Top 3$14.93B22.5%

4–10$14.23B21.4%

11–25$15.93B23.9%

Rest$21.41B32.2%

Top 3 weight

22.5%

Top 10 weight

43.9%

Voting Authority Distribution

Total shares with voting rights: 1.03B

Sole

Full voting authority

0.00

% of voting shares0.0%

Shared

Joint voting authority

0.00

% of voting shares0.0%

None

No voting authority

1.03B

% of voting shares100.0%

Investment Discretion (by position count)

Sole2380

Shared0

Other0

Dominant voting typeNone · 100.0% of voting shares

Institutional Holdings2380

Rows:

ISHARES TR

SOLE

CORE S&P500 ETF

Shares18.84M

TypeSH

Market value$7.24B

10.89%

Sole

0.00

Shared

0.00

None

18.84M

VANGUARD TAX-MANAGED FDS

SOLE

VAN FTSE DEV MKT

Shares114.29M

TypeSH

Market value$4.80B

7.21%

Sole

0.00

Shared

0.00

None

114.29M

VANGUARD BD INDEX FDS

SOLE

TOTAL BND MRKT

Shares40.29M

TypeSH

Market value$2.89B

4.35%

Sole

0.00

Shared

0.00

None

40.29M

ISHARES INC

SOLE

CORE MSCI EMKT

Shares60.35M

TypeSH

Market value$2.82B

4.24%

Sole

0.00

Shared

0.00

None

60.35M

VANGUARD INDEX FDS

SOLE

LARGE CAP ETF

Shares12.67M

TypeSH

Market value$2.21B

3.32%

Sole

0.00

Shared

0.00

None

12.67M

SPDR SER TR

SOLE

PORTFOLIO S&P400

Shares51.73M

TypeSH

Market value$2.20B

3.31%

Sole

0.00

Shared

0.00

None

51.73M

VANGUARD SCOTTSDALE FDS

SOLE

INT-TERM CORP

Shares24.37M

TypeSH

Market value$1.89B

2.84%

Sole

0.00

Shared

0.00

None

24.37M

VANGUARD INDEX FDS

SOLE

TOTAL STK MKT

Shares9.09M

TypeSH

Market value$1.74B

2.61%

Sole

0.00

Shared

0.00

None

9.09M

VANGUARD INDEX FDS

SOLE

REAL ESTATE ETF

Shares20.83M

TypeSH

Market value$1.72B

2.58%

Sole

0.00

Shared

0.00

None

20.83M

VANGUARD INDEX FDS

SOLE

MID CAP ETF

Shares8.17M

TypeSH

Market value$1.66B

2.50%

Sole

0.00

Shared

0.00

None

8.17M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO DEVLPD

Shares53.02M

TypeSH

Market value$1.57B

2.37%

Sole

0.00

Shared

0.00

None

53.02M

SCHWAB STRATEGIC TR

SOLE

US LRG CAP ETF

Shares30.64M

TypeSH

Market value$1.38B

2.08%

Sole

0.00

Shared

0.00

None

30.64M

SPDR S&P 500 ETF TR

SOLE

TR UNIT

Shares3.61M

TypeSH

Market value$1.38B

2.07%

Sole

0.00

Shared

0.00

None

3.61M

WISDOMTREE TR

SOLE

EMG MKTS SMCAP

Shares28.25M

TypeSH

Market value$1.24B

1.87%

Sole

0.00

Shared

0.00

None

28.25M

ISHARES TR

SOLE

CORE MSCI INTL

Shares20.94M

TypeSH

Market value$1.17B

1.76%

Sole

0.00

Shared

0.00

None

20.94M

APPLE INC

SOLE

COM

Shares9.09M

TypeSH

Market value$1.14B

1.72%

Sole

0.00

Shared

0.00

None

9.09M

ISHARES TR

SOLE

CORE US AGGBD ET

Shares11.49M

TypeSH

Market value$1.11B

1.68%

Sole

0.00

Shared

0.00

None

11.49M

SPDR SER TR

SOLE

PORTFOLIO S&P500

Shares23.97M

TypeSH

Market value$1.08B

1.62%

Sole

0.00

Shared

0.00

None

23.97M

ISHARES TR

SOLE

NATIONAL MUN ETF

Shares9.99M

TypeSH

Market value$1.05B

1.58%

Sole

0.00

Shared

0.00

None

9.99M

VANGUARD MUN BD FDS

SOLE

TAX EXEMPT BD

Shares19.53M

TypeSH

Market value$966.63M

1.45%

Sole

0.00

Shared

0.00

None

19.53M

VANGUARD INTL EQUITY INDEX F

SOLE

FTSE EMR MKT ETF

Shares22.43M

TypeSH

Market value$874.17M

1.31%

Sole

0.00

Shared

0.00

None

22.43M

BERKSHIRE HATHAWAY INC DEL

SOLE

CL B NEW

Shares2.68M

TypeSH

Market value$822.60M

1.24%

Sole

0.00

Shared

0.00

None

2.68M

SPDR INDEX SHS FDS

SOLE

PORTFOLIO EMG MK

Shares23.17M

TypeSH

Market value$763.79M

1.15%

Sole

0.00

Shared

0.00

None

23.17M

SCHWAB STRATEGIC TR

SOLE

US MID-CAP ETF

Shares10.76M

TypeSH

Market value$706.21M

1.06%

Sole

0.00

Shared

0.00

None

10.76M

SCHWAB STRATEGIC TR

SOLE

INTL EQTY ETF

Shares20.24M

TypeSH

Market value$651.98M

0.98%

Sole

0.00

Shared

0.00

None

20.24M

Issuer	Class	Shares	Type	Value / Portfolio %	None
ISHARES TRSOLE	CORE S&P500 ETF	18.84M	SH	$7.24B 10.89%	18.84M
VANGUARD TAX-MANAGED FDSSOLE	VAN FTSE DEV MKT	114.29M	SH	$4.80B 7.21%	114.29M
VANGUARD BD INDEX FDSSOLE	TOTAL BND MRKT	40.29M	SH	$2.89B 4.35%	40.29M
ISHARES INCSOLE	CORE MSCI EMKT	60.35M	SH	$2.82B 4.24%	60.35M
VANGUARD INDEX FDSSOLE	LARGE CAP ETF	12.67M	SH	$2.21B 3.32%	12.67M
SPDR SER TRSOLE	PORTFOLIO S&P400	51.73M	SH	$2.20B 3.31%	51.73M
VANGUARD SCOTTSDALE FDSSOLE	INT-TERM CORP	24.37M	SH	$1.89B 2.84%	24.37M
VANGUARD INDEX FDSSOLE	TOTAL STK MKT	9.09M	SH	$1.74B 2.61%	9.09M
VANGUARD INDEX FDSSOLE	REAL ESTATE ETF	20.83M	SH	$1.72B 2.58%	20.83M
VANGUARD INDEX FDSSOLE	MID CAP ETF	8.17M	SH	$1.66B 2.50%	8.17M
SPDR INDEX SHS FDSSOLE	PORTFOLIO DEVLPD	53.02M	SH	$1.57B 2.37%	53.02M
SCHWAB STRATEGIC TRSOLE	US LRG CAP ETF	30.64M	SH	$1.38B 2.08%	30.64M
SPDR S&P 500 ETF TRSOLE	TR UNIT	3.61M	SH	$1.38B 2.07%	3.61M
WISDOMTREE TRSOLE	EMG MKTS SMCAP	28.25M	SH	$1.24B 1.87%	28.25M
ISHARES TRSOLE	CORE MSCI INTL	20.94M	SH	$1.17B 1.76%	20.94M
APPLE INCSOLE	COM	9.09M	SH	$1.14B 1.72%	9.09M
ISHARES TRSOLE	CORE US AGGBD ET	11.49M	SH	$1.11B 1.68%	11.49M
SPDR SER TRSOLE	PORTFOLIO S&P500	23.97M	SH	$1.08B 1.62%	23.97M
ISHARES TRSOLE	NATIONAL MUN ETF	9.99M	SH	$1.05B 1.58%	9.99M
VANGUARD MUN BD FDSSOLE	TAX EXEMPT BD	19.53M	SH	$966.63M 1.45%	19.53M
VANGUARD INTL EQUITY INDEX FSOLE	FTSE EMR MKT ETF	22.43M	SH	$874.17M 1.31%	22.43M
BERKSHIRE HATHAWAY INC DELSOLE	CL B NEW	2.68M	SH	$822.60M 1.24%	2.68M
SPDR INDEX SHS FDSSOLE	PORTFOLIO EMG MK	23.17M	SH	$763.79M 1.15%	23.17M
SCHWAB STRATEGIC TRSOLE	US MID-CAP ETF	10.76M	SH	$706.21M 1.06%	10.76M
SCHWAB STRATEGIC TRSOLE	INTL EQTY ETF	20.24M	SH	$651.98M 0.98%	20.24M

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