Senior insider sale
See Remarks at MEDIAALPHA, INC. — senior position signals high conviction
$623.0K
52K shares
What this filing means
CRAMER KEITH plans to sell 52K shares of MEDIAALPHA, INC. valued at approximately $623.0K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 9/15/2026ACC: 0001921094-26-001022
52K
Shares to sell
$623.0K
Approx. market value
13K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months1
Restricted Stock Lapse
Equity Compensation
8/15/2026
13KTotal acquired13K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
8/15/2026 | Restricted Stock Lapse Equity Compensation | 13K | — |
| Total | 13K | ||
Planned & Completed Dispositions4
Completed
—Completed
Units to sell
13K
Market value
$165.9K
8/17/2026
—Completed
Units to sell
13K
Market value
$184.5K
7/15/2026
—Completed
Units to sell
13K
Market value
$123.1K
6/15/2026
Planned — Approximate Date
NYSEPlanned
Units to sell
13K
Market value
$149.4K
9/15/2026
Total
Units
52K
Value
$623.0K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
8/17/2026 | 13K | $165.9K | — | Completed |
7/15/2026 | 13K | $184.5K | — | Completed |
6/15/2026 | 13K | $123.1K | — | Completed |
| Planned — Approximate Date | ||||
9/15/2026 | 13K | $149.4K | NYSE | Planned |
| Total | 52K | $623.0K | ||