CRAMER KEITH

PrivateCIK: 1829989
Location

LOS ANGELES, CA

Senior insider sale

See Remarks at MEDIAALPHA, INC. — senior position signals high conviction

$669.8K

72K shares

What this filing means

CRAMER KEITH plans to sell 72K shares of MEDIAALPHA, INC. valued at approximately $669.8K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderCRAMER KEITHCIK 1829989
IssuerMEDIAALPHA, INC.CIK 1818383
Officer· See Remarks
Since Oct 2020
72K
Shares to sell
$669.8K
Approx. market value
39K
Acquired (3 months)
1
Planned
3 completed
Securities Acquired — Last 3 Months1
Sort

Restricted Stock Lapse - See Remarks

Equity Compensation

8/15/2025
39K
Total acquired39K
Planned & Completed Dispositions4
Sort

Completed

Completed

Units to sell

13K

Market value

$104.7K

5/15/2026
Completed

Units to sell

10K

Market value

$96.8K

4/15/2026
Completed

Units to sell

10K

Market value

$98.9K

3/16/2026

Planned — Approximate Date

NYSEPlanned

Units to sell

39K

Market value

$369.3K

6/15/2026
Total

Units

72K

Value

$669.8K

CRAMER KEITH — Planned Insider Sale (Form 144) | Finecho