CRAMER KEITH

PrivateCIK: 1829989
Location

LOS ANGELES, CA

Senior insider sale

See Remarks at MEDIAALPHA, INC. — senior position signals high conviction

$511.9K

53K shares

What this filing means

CRAMER KEITH plans to sell 53K shares of MEDIAALPHA, INC. valued at approximately $511.9K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.

InsiderCRAMER KEITHCIK 1829989
IssuerMEDIAALPHA, INC.CIK 1818383
Officer· See Remarks
Since Oct 2020
53K
Shares to sell
$511.9K
Approx. market value
33K
Acquired (3 months)
1
Planned
2 completed
Securities Acquired — Last 3 Months1
Sort

Restricted Stock Lapse - See Remarks

Equity Compensation

11/15/2025
33K
Total acquired33K
Planned & Completed Dispositions3
Sort

Completed

Completed

Units to sell

10K

Market value

$71.6K

2/17/2026
Completed

Units to sell

10K

Market value

$113.7K

1/15/2026

Planned — Approximate Date

NYSEPlanned

Units to sell

33K

Market value

$326.5K

3/16/2026
Total

Units

53K

Value

$511.9K

CRAMER KEITH — Planned Insider Sale (Form 144) | Finecho