CRAMER KEITH (See Remarks) sold 4.7% of their position (13K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $165.9K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 8/18/2026ACC: 0001818383-26-000214
-13K
Net shares
Net seller
$165.9K
Total sold
1
Open market trades
0B · 1S
5
Total transactions
9.78K acquired · 22.77K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
+5.30K
Price / share
—
Trade value
—
% of position
2.0%
8/15/2026
267.53K→272.83K
Class A Common Stock
Direct
Shares
+4.47K
Price / share
—
Trade value
—
% of position
1.6%
8/15/2026
272.83K→277.30K
Class A Common Stock
Direct
Shares
−13K
Price / share
$12.76
Trade value
$165.92K
% of position
4.7%
8/17/2026
277.30K→264.30K
Total
Net shares
−3.23K
Net value
-$165.92K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 8/15/2026 | M · Option Exercise | +5.30K | — | — | 2.0% | 267.53K | 272.83K |
| Class A Common Stock Direct | 8/15/2026 | M · Option Exercise | +4.47K | — | — | 1.6% | 272.83K | 277.30K |
| Class A Common Stock Direct | 8/17/2026 | S · Sale | −13K | $12.76 | $165.92K | 4.7% | 277.30K | 264.30K |
| Total | −3.23K | -$165.92K | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
5.30K shares
Shares
−5.30K
Strike price
Held after
10.61K
Exercisable
—
8/15/2026
Restricted Stock Units
Direct
Converts to
Class A Common Stock
4.47K shares
Shares
−4.47K
Strike price
Held after
26.83K
Exercisable
—
8/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock5.30K shares | 8/15/2026 | M · Option Exercise | −5.30K | — | 10.61K | |
| Restricted Stock Units Direct | Class A Common Stock4.47K shares | 8/15/2026 | M · Option Exercise | −4.47K | — | 26.83K |