CRAMER KEITH (See Remarks) sold 4.2% of their position (13K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $104.7K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 5/19/2026ACC: 0001818383-26-000152
-13K
Net shares
Net seller
$104.7K
Total sold
1
Open market trades
0B · 1S
5
Total transactions
9.77K acquired · 22.77K disposed
Non-Derivative Transactions3
Class A Common Stock
Direct
Shares
+5.30K
Price / share
—
Trade value
—
% of position
1.8%
5/15/2026
296.75K→302.06K
Class A Common Stock
Direct
Shares
+4.47K
Price / share
—
Trade value
—
% of position
1.5%
5/15/2026
302.06K→306.53K
Class A Common Stock
Direct
Shares
−13K
Price / share
$8.05
Trade value
$104.69K
% of position
4.2%
5/15/2026
306.53K→293.53K
Total
Net shares
−3.23K
Net value
-$104.69K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 5/15/2026 | M · Option Exercise | +5.30K | — | — | 1.8% | 296.75K | 302.06K |
| Class A Common Stock Direct | 5/15/2026 | M · Option Exercise | +4.47K | — | — | 1.5% | 302.06K | 306.53K |
| Class A Common Stock Direct | 5/15/2026 | S · Sale | −13K | $8.05 | $104.69K | 4.2% | 306.53K | 293.53K |
| Total | −3.23K | -$104.69K | ||||||
Derivative Transactions2
Restricted Stock Units
Direct
Converts to
Class A Common Stock
5.30K shares
Shares
−5.30K
Strike price
Held after
15.91K
Exercisable
—
5/15/2026
Restricted Stock Units
Direct
Converts to
Class A Common Stock
4.47K shares
Shares
−4.47K
Strike price
Held after
31.30K
Exercisable
—
5/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock5.30K shares | 5/15/2026 | M · Option Exercise | −5.30K | — | 15.91K | |
| Restricted Stock Units Direct | Class A Common Stock4.47K shares | 5/15/2026 | M · Option Exercise | −4.47K | — | 31.30K |