CRAMER KEITH (See Remarks) sold 3.2% of their position (10K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $98.9K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 3/17/2026ACC: 0001818383-26-000074
+169.50K
Net shares
Net buyer
$98.9K
Total sold
1
Open market trades
0B · 1S
3
Total transactions
179.50K acquired · 10K disposed
Non-Derivative Transactions2
Class A Common Stock
Direct
Shares
+134.60K
Price / share
—
Trade value
—
% of position
73.9%
3/15/2026
182.15K→316.75K
Class A Common Stock
Direct
Shares
−10K
Price / share
$9.89
Trade value
$98.95K
% of position
3.2%
3/16/2026
316.75K→306.75K
Total
Net shares
+124.60K
Net value
-$98.95K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 3/15/2026 | A · Award | +134.60K | — | — | 73.9% | 182.15K | 316.75K |
| Class A Common Stock Direct | 3/16/2026 | S · Sale | −10K | $9.89 | $98.95K | 3.2% | 316.75K | 306.75K |
| Total | +124.60K | -$98.95K | ||||||
Derivative Transactions1
Performance Restricted Stock Units (2026 PRSUs)
Direct
Converts to
Class A Common Stock
44.90K shares
Shares
+44.90K
Strike price
Held after
44.90K
Exercisable
—
3/15/2026
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Performance Restricted Stock Units (2026 PRSUs) Direct | Class A Common Stock44.90K shares | 3/15/2026 | A · Award | +44.90K | — | 44.90K |