Senior insider sale
GENERAL COUNSEL AND SECRETARY at MEDIAALPHA, INC. — senior position signals high conviction
$102.3K
10K shares
What this filing means
COYNE JEFFREY B plans to sell 10K shares of MEDIAALPHA, INC. valued at approximately $102.3K. Form 144 is a notice of intent to sell restricted or control securities — not a mandatory transaction. This filing provides advance warning of potential selling pressure.
Filed: 2/13/2026ACC: 0001921094-26-000131
Officer· GENERAL COUNSEL AND SECRETARY
Since May 2021
10K
Shares to sell
$102.3K
Approx. market value
5K
Acquired (3 months)
1
Planned
1 completed
Securities Acquired — Last 3 Months1
Restricted Stock Lapse
Equity Compensation
5/15/2024
5KTotal acquired5K
| Acquisition Date | Type | Amount Acquired | Gift |
|---|---|---|---|
5/15/2024 | Restricted Stock Lapse Equity Compensation | 5K | — |
| Total | 5K | ||
Planned & Completed Dispositions2
Completed
—Completed
Units to sell
5K
Market value
$65.8K
12/12/2025
Planned — Approximate Date
NYSEPlanned
Units to sell
5K
Market value
$36.5K
2/13/2026
Total
Units
10K
Value
$102.3K
| Date | Units to Sell | Approx. Market Value | Exchange | Status |
|---|---|---|---|---|
| Completed | ||||
12/12/2025 | 5K | $65.8K | — | Completed |
| Planned — Approximate Date | ||||
2/13/2026 | 5K | $36.5K | NYSE | Planned |
| Total | 10K | $102.3K | ||