COYNE JEFFREY B (GENERAL COUNSEL AND SECRETARY) sold 0.8% of their position (5K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $40.5K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
S · 1 sale
Filed: 5/19/2026ACC: 0001818383-26-000149
Officer· GENERAL COUNSEL AND SECRETARY
Since May 2021
-14.23K
Net shares
Net seller
$114.8K
Total sold
1
Open market trades
0B · 1S
5
Total transactions
14.23K disposed
Non-Derivative Transactions5
Class A Common Stock
Direct
Shares
−1.81K
Price / share
$8.05
Trade value
$14.55K
% of position
0.3%
5/15/2026
606K→604.19K
Class A Common Stock
Direct
Shares
−1.57K
Price / share
$8.05
Trade value
$12.66K
% of position
0.3%
5/15/2026
604.19K→602.61K
Class A Common Stock
Direct
Shares
−3.23K
Price / share
$8.05
Trade value
$26.03K
% of position
0.5%
5/15/2026
602.61K→599.38K
Class A Common Stock
Direct
Shares
−2.62K
Price / share
$8.05
Trade value
$21.07K
% of position
0.4%
5/15/2026
599.38K→596.76K
Class A Common Stock
Direct
Shares
−5K
Price / share
$8.10
Trade value
$40.48K
% of position
0.8%
5/15/2026
596.76K→591.76K
Total
Net shares
−14.23K
Net value
-$114.79K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 5/15/2026 | F · Tax Withholding | −1.81K | $8.05 | $14.55K | 0.3% | 606K | 604.19K |
| Class A Common Stock Direct | 5/15/2026 | F · Tax Withholding | −1.57K | $8.05 | $12.66K | 0.3% | 604.19K | 602.61K |
| Class A Common Stock Direct | 5/15/2026 | F · Tax Withholding | −3.23K | $8.05 | $26.03K | 0.5% | 602.61K | 599.38K |
| Class A Common Stock Direct | 5/15/2026 | F · Tax Withholding | −2.62K | $8.05 | $21.07K | 0.4% | 599.38K | 596.76K |
| Class A Common Stock Direct | 5/15/2026 | S · Sale | −5K | $8.10 | $40.48K | 0.8% | 596.76K | 591.76K |
| Total | −14.23K | -$114.79K | ||||||
Derivative Transactions0
No derivative transactions reported