COYNE JEFFREY B (GENERAL COUNSEL AND SECRETARY) sold 1.1% of their position (5K shares) of MEDIAALPHA, INC. on the open market
Open‑market sale worth $36.5K — a minor trim. Review remaining holdings and any 10b5‑1 plan disclosures.
Class A Common Stock
Shares
−5K
Price / share
$7.30
Trade value
$36.52K
% of position
Class A Common Stock
Shares
+6.54K
Price / share
—
Trade value
—
% of position
Class A Common Stock
Shares
−1.99K
Price / share
$7.17
Trade value
$14.30K
% of position
Class A Common Stock
Shares
−2.26K
Price / share
$7.17
Trade value
$16.21K
% of position
Class A Common Stock
Shares
−1.79K
Price / share
$7.17
Trade value
$12.86K
% of position
Class A Common Stock
Shares
−3.23K
Price / share
$7.17
Trade value
$23.18K
% of position
Net shares
−7.74K
Net value
-$103.07K
| Security | Date | Type | Shares | Price / Share | Trade Value | % of Position | Held Before | Held After |
|---|---|---|---|---|---|---|---|---|
| Class A Common Stock Direct | 2/13/2026 | S · Sale | −5K | $7.30 | $36.52K | 1.1% | 441.78K | 436.78K |
| Class A Common Stock Direct | 2/15/2026 | M · Option Exercise | +6.54K | — | — | 1.5% | 436.78K | 443.33K |
| Class A Common Stock Direct | 2/15/2026 | F · Tax Withholding | −1.99K | $7.17 | $14.30K | 0.4% | 443.33K | 441.33K |
| Class A Common Stock Direct | 2/15/2026 | F · Tax Withholding | −2.26K | $7.17 | $16.21K | 0.5% | 441.33K | 439.07K |
| Class A Common Stock Direct | 2/15/2026 | F · Tax Withholding | −1.79K | $7.17 | $12.86K | 0.4% | 439.07K | 437.28K |
| Class A Common Stock Direct | 2/15/2026 | F · Tax Withholding | −3.23K | $7.17 | $23.18K | 0.7% | 437.28K | 434.05K |
| Total | −7.74K | -$103.07K | ||||||
Restricted Stock Units
Class A Common Stock
6.54K shares
Shares
−6.54K
Strike price
Held after
0.00
Exercisable
—
| Security | Converts To | Date | Type | Shares | Strike Price | Exercisable | Held After |
|---|---|---|---|---|---|---|---|
| Restricted Stock Units Direct | Class A Common Stock6.54K shares | 2/15/2026 | M · Option Exercise | −6.54K | — | 0.00 |